If you are a content developer, then you know the hardships about the mobile platform.
A wide number of websites tend to disappoint users with larger payloads.
That is never a good news, right?
In case you are suffering the same problem, I have the right solution.
Now let me tell you a fact that is your web performance. Most of the people ignore it. But, they should focus on it.
Here is the recent data research by Doubleclick:
- If your site doesn’t load in 1 second then the user will exit.
- 53% of users bounce from mobile sites that take more than three seconds to load.
- The average mobile site takes 19 seconds to load.
Let me tell you an another fact. Nowadays most of the people using a mobile phone rather than a desktop computer. Sometimes people buy the wrong phone because they don’t know how to buy a smartphone. They buy a mobile phone which doesn’t have the good processing power, enough RAM. The reason is lack of knowledge about smartphone technology. In a result, while they surfing the Internet on the smartphone they feel disappointed, because of poor web performance.
In this article, I would share five of the most prominent reasons why your content is failing on the mobile platform. You should fix these issue right now.
Five Reasons Your Content Fails on Mobile:
1. Mobiles Differ A Lot From Laptops:
Now, this is one big reason. There is a massive difference between computers and mobiles. Mobile phones are made up using what is called the big little architecture. Their processor cores are meant to power up faster to cater to the imminent workloads. On the other hand, they are designed to be shut down at the same speed for conserving battery life and preventing overheating. This is so crucial because if the mobiles overdo this process, the circuits will literally burn.
In addition, computers have their fans, circuit board, and heatsinks separated for better heat dissipation and faster processing power. But, mobiles do not have that facility. The mobile CPU dissipates its heat via several layers of hardware that are kept closely together such as RAM chips. Also, it has to pass through the casing and screen as well.
Besides, computers have parallel chip architectures that mobile don’t have. As a result, mobile does all their works with a single chip. So, even if the main specs of the Nexus 5 and the Apple MacBook Pro feel quite similar, there is a huge difference in the performance. According to a report, it is 25 times slower than the MacBook Pro. So, now you see where the difference lies.
Don’t trust marketing numbers from phone vendors – By Alex Russell, Google
2. Your Site Is Not Built For Mobile Usage:
Another big reason is that your site is not built for mobile usage in the first place. Your site is mobile-friendly, you say? Well, let me tell you, most sites that claim to be mobile-friendly, are not. They can just be operated via a mobile. Currently, there are three types of sites on mobile. These are Mobile-responsive, Mobile-optimized, and Mobile-friendly.
These sites are the ones that are really friendly. They are designed from the beginning while keeping the mobile user experience and transitions in mind. These sites resize and adjust everything, ranging from text to images and proportion as per the need of the device in question. These sites give the best user experience.
Mobile-optimized sites are a separate mobile version of the desktop ones. When it comes to looks and feel, they appear quite similar to an app. However, both are not the same. These sites are also designed with the mobile user’s need in mind.
This is the worst type of mobile site, and sadly, also can be seen the most. These sites are just your usual desktop site that is accessible via mobile browsers. In a nutshell, these sites are a smaller mimic of the desktop site. These are also cheaper than all other, resulting in their dominating the market.
So, if you have this type of site, users would have a really bad experience and will bounce sooner than it took them to come. As a result, you would lose at the end of the day.
3. You Upload Pages That Are Way Too Big:
4. The Mobile Network Causing Issues:
As you already know, mobile networks can be a real mess. They are often slow and inconsistent. On the other hand, users hate it when sites do not load fast enough. In fact, 53% of them bounce from mobile sites if it takes more than three minutes to load. The mobile network has a role to play here. If the network is slow, sites take much longer to load, and you can guess the result.
Nowadays newer devices add on to the existing infrastructure every day, making the situation worse. As a result, the LTE-supported networks have slowed instead of going faster in the USA. This data can vary at different areas. Also, it depends on quite a few factors, such as the operator shaping and throttling traffic, the mobile switch between low and high power states, and so on.
5. You Are Not Testing It On Live Devices:
When content developers develop content for mobile sites, several of them depend on testing services that are just bad. Yes, CPU and network throttling have their own area, but their reach is limited. Testing on real devices and network, on the other hand, works a lot better.
It is so much important to test your content on real devices. You can use chrome://inspect/ for that. It works on a wide range of devices, with several price points. According to Google, the PRPL pattern and Progressive Web Apps are the answers to the problems.
These are the reasons your content does not work on the mobile platform. If you are a Now that you know the reasons, work on them and benefit from them.