Having an online store isn’t something that you should consider optional. Even if you have a physical store, you should incorporate an e-commerce system into your website. Not only can you increase sales, you can also help your loyal customers (even those that wouldn’t normally buy online) know what you have in stock and what new items you have available. Here are five things that every small business needs to know about e-commerce:
1: It Gives You More Control
Yes, you can sell exclusively on other online marketplaces like Amazon. You cannot, however, build your brand, brand loyalty, or nurture any kind of relationship.
2: It’s a Good Market to Be In
E-commerce has, worldwide, reached almost 2 trillion dollars in sales, and sales are expected to reach 4 trillion by 2020. E-commerce has given small businesses a face and a means to sell directly to their customers. Most importantly, it’s given small-businesses the ability to put their own face onto the store and to focus on the relationship with their customers.
3: The More Attractive Your Store, the Better
As with most aspects of the business that directly interact with customers, the more attractive your store, the better. An attractive store means not only is it eye-catching, it’s also designed well. BigCommerce is the biggest e-commerce platform out there, and a great BigCommerce design is a crucial aspect of any successful store. You want your customers to not only find your products appealing, you want them to have a positive experience when using your store. The better the experience, the more likely you will be to have a repeat customer.
4: E-Commerce is for More than Just Physical Products
Setting up e-commerce on your website is, in some cases, the only option. When you sell a service, subscription, or a digital-only product, you’ll need to have a store of your own. You’ll need this to keep everything internal because your brand is crucial.
5: Your Customer-Base is Growing
A massive 79% of Americans have purchased an item online. This is up nearly 50% since the early 2000s, and is only growing. 50% claim that they have purchased something from their phone, and 15% say they bought something after clicking on a link. These numbers are huge. They prove that not only are more people turning towards online shopping but also that they will typically compare prices to products online. By selling directly to your customers, you can increase the value of your product, meaning that even if there is a cheaper alternative, people will buy from you. Trust goes a long way.
E-commerce is a wonderful tool for entrepreneurs to carve out a little place in the greater market. It allows you to market, sell, and nurture your relationship with every customer. It means that you have greater control over the appearance and the products on your online store. Take control of your own product and set up your online store today.