The tried and tested profession of copywriting has improved for the better. With the numerous mediums offered by the Internet, copywriters now have different ways to reach their target markets. This is advantageous for the client, the copywriter, and the end user. It’s a wise move to learn copywriting nowadays.
And here are the reasons why you should learn it:
Lucrative Income Source
Despite the rise of competition, there’s always big money to be made in copywriting. Clients can be found anywhere, and social media has improved the ways people communicate. You can join a group easily and reach out to potential business owners.
At the beginning, you may need to handle moderately priced copywriting gigs. But as your skill and portfolio continues to grow, you will be able to take on bigger projects on a regular basis. The best tip for any beginner copywriter: don’t stop grinding!
Sales Skill Improvement
Copywriting, in a nutshell, is sales in translation. You craft simple words into powerful sentences that can hit any consumer’s pain point. If you’ve had a sales job before, then you will find it somehow easier to jump into copywriting.
There’s no doubt that copywriting can help improve your sales skill. You will learn how to sell efficiently in this modern age, and you will also realize the importance of a well-positioned copy. In fact, you don’t even have to meet your client personally to close the deal! Your copy will do the job for you…if it’s really good enough!
A Communicator’s Edge
If copywriting is sales in translation, then it can also be an effective medium of communication. Copywriting differs from creative writing in a bucket-load of ways. Through copywriting, you will learn how to write in a personal manner – as if you are speaking directly to the prospect. There’s no need for hifalutin words because you’re not writing to impress. You’re basically writing a copy to sell or to ‘keep the numbers up.
Have you ever wondered how David Ogilvy, Frank Kern, and Colin Theriot were able to convince thousands of people? Proper communication through a fantastic copy – that is the answer. They have the communicator’s edge which can only be improved with progressive copywriting. Whether you are writing copy for a licensed moneylender Cash Mart Singapore or a startup credit checking business, you must learn how to properly communicate.
Copywriting is also a great practice at problem-solving. You’re not just writing an article to be glazed over by a reader. Rather, you are solving a problem for your client and target market. For the client, you have to figure out how to bring the message of his/her business across without throwing prospects away. For the prospect, you need to help him/her understand the benefits and features of a given product. You are responsible for bridging solutions.
The more copy you make, the greater you can be at problem-solving!
Greater Market Understanding
In a fast-progressing age, it’s important to understand as many markets as possible. Research can help you with this goal, but copywriting will augment the process. Every copy or sales letter will bring you closer to the target market or customer. Unlike regular articles, copy will flesh out the specifics and it will also poke a hot rod towards many pain points. In this case, the prospect will be compelled to make the purchase.
Do not rush to a market at any given chance. Take your time in understanding it so that you will commit lesser mistakes down the road. More importantly, you can learn valuable insights which will improve your copywriting skill further.
A Potential Business
As your copywriting skill continues to grow, you can then start a copywriting creation business. For this step, you may need a list of licensed moneylenders and banks in Singapore to gain a significant capital boost. Just imagine – hundreds of businesses get built every single day. With the connective power of the Internet, you can reach these businesses effectively.
Try to concentrate your effort to a single niche or micro-niche. Do not try to reach them all because your business will lose its potential value. The best thing about a copywriting business is the low amount of capital needed. You can even start it free!
Being a great copywriter is a reward on its own. Aside from the continuous flow of income, you will have a deep sense of confidence. This will rub off on your daily presence, as well as in the way you present yourself to others. The effect may be little at first, but every copy you make improves your self-confidence barometer.
Try it out – make a simple copy about your favorite product. Let your words out. In just a few minutes, you will feel better and prouder.
Copywriting is definitely here to stay. As long as businesses appear continuously, there will always be a need for new copy. So, do not hesitate to add copywriting to your list of skills this 2019. You will definitely benefit from such skill!