Andreas Gaitanis a well-known digital marketer & SEO Consultant. But before all this success, he was just an ordinary young man. He spent many years studying mechanical engineer in Australia. However, what changed his life is something very fancy for people looking for inspirations.
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So, What Happened?
Sometimes, your friends can make all the difference. They guide, help, and inspire you so much, that for once you are glad to have them in your life.
The same thing happened with Andreas too. His friend is a 30-year guy, who in himself carries too much of a wonder. He is the owner of one of Australia’s biggest DJ business. He is also the founder of an automated business management software for DJs. And, now retired BTC and cryptocurrency trader too. So you see the link?
A Friend In Need Is A Friend Indeed
The better the friendship, the better your attitude is. This is what made Andreas to ponder on his choices. He was already living with a successful guy, thus, he had to be something to prove himself.
His flat mate taught him how to build and setup WordPress websites. And, then Andreas never looked back. He got a tool to play with. You already know about SEO – optimization. So, I won’t get into the details, but Andreas, here, has much to offer than that.
Andreas Gaitanis Loves Facebook
The story has just begun. Andrew Gaitanis came with the idea of promoting his website through Facebook ads as he said,” Main focus is to allow local businesses reach, engage and monetize their ideal audiences with the help of Facebook Adverts”
In his opinion, the best and inexpensive way to promote websites is through Facebook. We all know how popular Facebook is. Everyone has an account on Facebook which is why it leads to a wider range of customers and builds an audience.
Gaitanis recommends Chatbot highly. Which is an amazing information? Chatbot responds to a person looking at an online sales page and can help move those potential customers to your business.
The software gathers customers’ info, so a salesperson can contact them. Chatbots also give potential customers the ability to ask questions and find out if your company is what they are looking for right off the bat.
Why Go For Chatbot?
In addition, ever since Chatbot tends to mirror human behaviors thanks to AI technology. Your potential customers will still feel like they are getting one-on-one interaction to ease their concerns. In this way, while you are not taking up an employee’s time on a lead that may be a dead end.
Moreover, Andrew Gaitanis says, “It creates an environment which allows your local business to expand digitally.”
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Facebook Is For All
Now, who wouldn’t want to reach millions of people with a click? We all love to fuss about Facebook, but in reality, it’s a game changer. Here is how you can reach your customers globally. If you don’t have the time, hire a professional to do it for you.
Facebook offers a plethora of targeting and retargeting options so you can show your ads to a narrowly defined audience. There are many aspects to use, like:
- Geographic targeting
- Age ranges
- Social clubs
- Specific area, town and country group
- Incorporate Instagram and Twitter hashtags
Facebook’s Power Editor Tool makes it easy to handle your social media advertising campaigns. You get user-friendly features to set up your ad campaign. You can now also insert a tracking pixel into pages within your website to target your ideal customers. You will be able to identify products that they are most interested in.
Largest Mobile Audience
Mobile traffic is becoming more important as smartphone penetration continues to increase and 4G data networks expand. Plenty of people break up their work day by glancing at their phones for some social media time. This is also giving you access to your mobile audience freely. In fact, Facebook has over 800 million users that access their mobile app on a daily basis, and are growing.
Now, Facebook doesn’t skimp on analytics and reporting for ad performance. Instead of struggling to see your conversion rate and other social metrics. To identify potential, it is laid clearly in front of you.
When managing a Facebook page, you can access this data through the “insights” tab where they will provide you with metrics such as:
- Your weekly reach
- Page likes
- User engagement
- Your best performing posts
Thus, you can measure your page with competition to see how you can improve. This data visibility helps you to adjust campaigns as needed. And, instead of finding out it wasn’t effective after a bad result.
Improved Brand Awareness
All of the Facebook users check their Newsfeed multiple times per day. This is giving your preferred audience repeated exposure to your ads. Even if they aren’t clicking through at the beginning, your ad’s continued visibility helps you build trust. And, this also creates opportunities for future prospects.
Upward Trending With Click-Through Rates
Nowadays, Facebook ad CTR is also increasing steadily as Facebook improves its advertising tools. This also lets businesses learn how to use them aptly. In addition, now, with constant improvements on the targeting and creative end, you can dial in to the exact audience you are looking to reach. As well as, have the creative freedom of multiple ad types to choose from and present to your customer. Convince and Convert found rates is improved by 50 percent year over year.
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Tips To Make Your Business Grow
Whenever you are reading an inspiring story, always take the bottom line. Try to understand what made a person or business successful. We all know that hard-and-fast rules apply everywhere. But, the ultimate catch is the biggest deal to comprehend.
Have A Written Plan
Without a plan, it is merely a dream. Writing it all down is a crucial first step. Once you do that, you know where you are standing.
Don’t Marry Your Plan
Military generals know that the best-laid plans are thrown into the fire when the bullets start flying. Adjust, confront and conquer is what you need. Adapt to changes, and employing new techniques daily.
Reinvent Your Business
It is net profit, not gross revenue that you want to focus on. Separate yourself from your history and create a new competitive advantage. It can be a focused niche or super service, but not by discounting. See what your competitors are doing, and why there are better at it.
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Customers Matter Most
Always keep your customer preferences in mind. Be empathic. Make them your lifelong clients. Talk to them, see what they want. Try to implement it in your new products or services.
Andreas says that “Most important of all is, having faith in yourself! Believing in your dreams.”
He further says, that, “People will always mock you and let you down. However, you need to be strong and pull up your socks, cover your ears and follow your ambitions.”
Face Your Problems
New businesses are often the little kid in a very large, bully-filled playground. Rival companies trading in similar markets to yours, already have the upper hand an advantage. They know the market better and can probably adapt to the market changes quickly.
There will be problems in setting a new business but don’t lose hope. After a flood, God gifts you with fertile soil. Take advantage of that soil. Have an optimistic approach.
Plan, Execute And Watch
Furthermore, planning is very main because poor planning can destroy a business. Many businesses fail in the first year due to poor planning and preparation before declaring themselves as “OPEN FOR BUSINESS!”
Before launching any business everything from suppliers to rates should be investigated.
Noticing a hike in unexpected costs after you have just launched a business can bankrupt the plans in no time. Extra time should be taken to ensure that everything is covered. The best way to do this is by creating a comprehensive business plan.
What Did You Learn Today?
Pretty much everything. Isn’t it? Now you know how to reach your customers, and how to hire an expert. But, that doesn’t mean that whatever you were already doing is a fail call. This is to improve, and see better grounds for hitting the bull’s eye!