As content holds the center stage in marketing activities, blogging your way into the hearts of the target audience is the most accepted practice. Social media is the most popular platform for promoting content because of its extended reach, but unless you apply proper efforts in spreading the good word, you will not be able to reap the benefits of the platform. Having high quality, thought provoking content is essential, but it is almost equally important to know the ways of exploiting the power of the social media in promoting content. How effective you are in sharing your blog with the target audience determines how successful your blogging campaign will be. Adopting proper tactics to share blogs on the social media platform is critical for ensuring that you get the right returns from blogging. Let us explore how you can do it too:
Choose the social media that works for you
Be selective when you want to use social media for blogging. With so many social media sites, selecting the ideal platform may be daunting. However, you must make a choice based on your specific needs and the features that platform offers for marketing. Knowing what works for you ensures that you give the right efforts at the right places. How much interaction you can generate through the networks has to be considered to understand its suitability for your blogging needs. Focus on sites that are effective for you, and do not just count the number of platforms where you are present.
Take note of audience behavior
The social networks that are dominated by your target audience would be the ones that are right for you. Therefore, you have to research well about the behavior and liking of the target audience to know their preferences on the social media. Publish blogs on social networks that the public visits frequently. Your choice should be driven by the powers of these networks in driving traffic to blogs.
Serving the blogs to the audience
Publishing on social media is just the beginning. The real challenge lies in attracting the audience to the blogs by making it more visible to them. You have to know the ways of marketing blogs so that the majority of the public that you have targeted takes note of what you publish. The standard practice on social media is to share contents aggressively. Sharing content opens the communication channels with the audience who can make use of the opportunity and start interacting with you. It is a subtle way to provoke the audience and get them to act. The interaction could be in the form of posting comments and sharing the blog with others.
Use sharing tools
Make use of the sharing tools to automate the blog sharing process. The tools allow you to share multiple blogs across multiple social media networks according to a plan that you have worked out as part of the blog marketing strategy. Choose the social profiles and set up the sequence of blog sharing with the tools to regularly share the blogs with your audience.
Give new life to old blogs
You need to keep two primary things in mind. All blogs will not be hits when published for the first time for various reasons. There are many reasons why even high-quality blogs might not get the attention or recognition that they deserve. Secondly, blogs do not have any shelf life but can be re-introduced at a later date if you feel that there is a need for it.
As you keep on blogging, you will develop an inventory of blogs over a period. Find time to sift through the collection of blogs and pick out some of these for sharing once again. You can thus extend the life of blogs, and there is a second chance to extract more value from it which might not have happened earlier. To add freshness to the blogs, you can even think of adding a new title to it. Who knows that the audience will not accept it with open arms even if they had not paid its due earlier?
Restrict the number of social media buttons
Having social media buttons on the blog post is a must, but you should not use too many buttons that can confuse viewers. It can even make pages slower that can be frustrating for the audience. As told earlier, you have to choose selected social networks to publish your blogs. You should only use the high traffic driving channels so that viewers do not get distracted. If you are using WordPress, you can use some plugins to put social media buttons on blogs. Keeping the number of buttons within three is an acceptable norm.
Utilize the power of hashtags
Hashtags need no explanation as you must be aware of their importance in the social media marketing. Use hashtags judiciously with the blog posts so that its visibility increases. Hashtags provide enormous opportunities for your blogs to be popular so that people find them easily. Identify the best topics for your blog posts, and these can become the hashtags for the posts. Include the hashtags in the social media sharing tools that you are using.
Enhance the social shares
Always look for ways of multiplying your social shares, and this should be a relentless exercise that you have to take up. There are some free services available that allow you to join a community in your niche where sharing content is a way of life. The process begins when you make the first move in sharing someone else’s content that compliments your blogs for which you earn credits. The same credits can be used to influence others to share your content.
The methods described here are tested and practiced. However, you can devise your own ways of sharing by deciding whether to share the content entirely or only provide the links to help build traffic.