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How to Build a Blog that has the Potential to Pay

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Blogs are big business these days. Indeed, it seems everyone’s getting in on the action: from the housewife next door to your son’s friend to that professional couple you met at that soirée last month whose blog is now so successful that they’re stepping off the mainstream career treadmill.

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Today is a digital world, and so money-making has become digitized. That’s not to say you have to be au fait and on the edge with Bitcoin. You can earn actual, traditional dollars through a few simple steps that help to ensure your blog reaches its full potential and successfully appeals to its target audience, all eventually leading to a well-earned enhancement to your bank statement.

#1 Picking a Platform

The first step, of course, is to have a blog. You may have been blogging for a while or you may be new to the scene, but choosing which platform to host your blog over – or whether instead you are looking into using an external website maker – is the primary decision. Indeed, some platforms are more difficult to place adverts on (for example, WordPress), so choose wisely, ad placement is only the first step in your later marketing endeavors.

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This is your welcome to the world, the means by which you sell your particular advice or brand (and, let’s be honest, self). Take the time to excel.

#2 Necessary Niche

There is absolutely no point in starting a blog if you haven’t settled on what its focus is to be. You cannot appeal to every single person on the web, and your blog will suffer for it if you try. You don’t start a company that distributes a product without knowing what product you’re going to sell, do you?

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Therefore, select what you are specializing in and then write away on that topic, creating bountiful content that is not just replete with words but with – and this term is key – usefulness. This is the foundation for establishing trust with your readership, which in turn leads to them trusting the ads you allow to be placed on your blog.

#3 Promotional Tools

It goes without saying that your readership is going to be drawn in (hopefully like moths to a flame) by keywords and tagging, but think also about the type of social media your ideal followers use, as well. You then need to build a presence on those platforms, too.

Also Read : How to Effectively Monetize Your Blog Traffic in 2018.

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The more places your blog is accessible from, the better. Just don’t descend into desperate spamming measures (this is why it is wise to select the social media platforms you do utilize carefully).

#4 Engagement (No Ring Involved)

Once your readership has been gathered, interact. Use some of your posts as opinion pieces that require a reaction, or comment on less explicitly response-seeking posts with a question pertaining to what your readers thought of it, or some aspect therein.

This is called engagement and this is what keeps your blog – so long worked on – alive and kicking in an online world chock full of equally eager competitors.

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