The main purpose of CRM software is to create a smooth transfer of knowledge allowing businesses to expertly manage the sales process, and in turn, boost sales. However, customer relationship management systems are thought as fragmented, underutilized and expensive to install and implement.
For most people, it is something that is better than nothing. A necessary evil. But the amount of anxiety surrounding the installation and implementation of a CRM system is astounding, not to mention the confusion associated with the complexities and cost concerns of adopting new technology.
This results in reluctance amongst employees and business leaders alike, missing out on what is for most companies, a solid business decision. This hesitancy results from the misleading myths that surround the whole idea of a CRM software. Let’s take a look at some of the most prevalent CRM myths and try to dispel them.
CRM Software Myths
CRM Has Little To No Return on Investment
ROI (return on investment) is the key determinant on whether to proceed with a business decision or not. What most businesses overlook is the fact that methods at work, processes in place, and all other decisions have an impact on the bottom line. Whatever solution you choose to adopt will depend on your business needs. For instance, if all you need is to have your contacts managed, a contact management solution would be your best bet.
However, customer relationship management software would be your best investment if your employees engage in a combination of tasks such as customer service, sales, marketing, and other processes. A CRM will centralize data and automate these processes and return on investment is heavily contingent on how well the program is implemented. Therefore, the claim that CRM has little to no investment is a myth.
Sales Will Increase Automatically
This is perhaps one of the most misleading myths vis-à-vis CRM adoption. What most people forget is that the CRM is just a tool, it’ll help your business with mindless tasks to increase your employees’ productivity. It’s not a sales representative. It will not reissue a client’s latest order, send a contract to be signed, or create a marketing campaign. If you want to understand what a CRM does, take a look at this Zoho review and probably learn more than that. When it comes to sales, it all boils down to your agents. The CRM will only streamline the related processes.
CRM Is a Time-Consuming Affair
The point of technology is to time energy and money. While most experts agree that rolling out a new CRM software should be a gradual process, when it’s fully installed, it will allow you to access data much faster and boost the customer experience. Look at the reviews for more information. You can also increase your speed and efficiency by using cloud computing for your CRM capabilities, this will allow for faster interconnectivity.
Employees Only Need a Little Training to Use the Software
Employees need extensive, well-organized training, and this should be a continuous process as CRM is not intuitive. Take a good look at the Zoho review cited. The technicality of the software itself calls for extensive training to get the best out of it. Technical knowledge allows you to be more efficient in your day-to-day operations.