Technology has worked wonders for a business’ online presence, and overall, has contributed to a company’s success while increasing their profits and notoriety. With technological advancements accelerating, and big name companies such as Apple and Google continuing to create innovative online devices, businesses need to harness the digital marketing strategies.
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By keeping a brand offline, you are only harming your business and profit margins. Although digital marketing may be over some employer’s heads, and hiring the help of a professional might seem costly, investing in a knowledgeable Digital Marketing Agency usually contributes to a company’s profit.
Therefore, the tips below are for business who are yet to create a website or those who need guidance on how to improve their business’ online visibility.
Content Marketing
Content marketing is a more subtle way of introducing your company, than using vibrant and sceptical banner ads which most people tend to avoid. Also, nowadays, the invention of AdBlocker means many would not even see your ads to start with, meaning your efforts have been wasted and made redundant.
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However, content marketing still needs to be carefully crafted and written to the highest of quality. Therefore, ensure you are investing in agencies who only produce high-quality copy, which will not be viewed as spam. This is because too many keywords will be penalized by Google. Also, make sure to enlist a company who has a large list of publishing sites which are also relevant to your niche. You would be failing to reach your target audience if your gardening company was being published on a gaming site.
Big Data
For marketing companies, big data offers an ever-increasing volume, variety and complexity of information which have been derived from the collection of customer data over a vast number of years. However, it is the insights accumulated from the data which is important.
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For example, big data can improve customer engagement as it allows you to know who your customer is, and where they come from and how they wish to be contacted. It can also offer insight into what may make a customer loyal and where to further invest your money from the constant analysis big data provides.
Marketing Automation
Marketing automation is not a dressed-up name for email marketing. Marketing automation encompasses marketing campaigns across many channels, such as direct mail (as stated above), phone campaigns and social media.
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It is also not considered spam because marketing automation software uses tactical and logical marketing ploys which include the personalization of emails and providing useful content that would engage the reader. This is more likely to turn prospective customers into delighted ones.
Examples of marketing automation includes dynamic content that alters to a customer’s location and industry, tools which automate posting a mix of content on a wide variety of social media channels, a tracking code that documents website interactions and automated lead scoring which enables you to identify which potential customers have interacted with you more frequently.
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