Okay, this one is going to be a detailed article in which I plan to pen down my own personal experience. Its been long since I have been thinking of sharing my experience with you all. I am a full-time entrepreneur as a digital marketing consultant who has different areas of interest with one aim in mind, to keep progressing in life and learning new things. Currently, I am focusing on writing content to educate marketers and small business owners, speaking and generating new leads.
The best thing about my lifestyle is I don’t have to work day in and out instead I work with one or two clients full-time helping them grow their business in the digital world. It leaves me with quality time to keep learning and enhancing my skills through which I help lot many website owners besides earning my living.
The USP which I can boast of is that I am good at getting traffic to any website. Coming to the point for which I am here sitting in front of my laptop. Sharing my work style, experiences, tips and tricks of growth hacking. I am all set to discuss in detail about the growth hacking, personal branding and various elements that help website/brand/business owners get known by the target audience thereby increasing the sales.
Growth hacking and digital marketing are the two terms you will be coming across every now and then in the article; knowing more about them as I proceed further with the discussion.
We all know that the number of people/businesses are moving towards the digital phase of growth and to expand their reach as this way they can hit large audience and customers are consuming more digital content on a day to day basis. The online world has so much to offer that businesses today don’t find it easy to survive the cut-throat competition without digitalization.
There are lot many people working towards digitalization of the brands. Here growth hacking comes into play. Now the question arises as to what exactly is growth hacking? And how is it different from digital marketing when both have the same purpose.
What is Growth Hacking?
Growth Hacking is a term widely used for the marketing technique that technology startups are developing to sell the products/services, expand their reach and gain exposure. It is basically the procedure followed to reach the goal of reaching the masses. There are low cost and innovative solutions that can serve as the alternatives to social media, viral marketing, unlike going in for the traditional marketing solutions like radio, television and newspaper.
In today’s era, where more and more number of startups are popping up, growth hacking has become vital for the fact that it enables the startups to go in for the lean launch thereby focusing primarily on growth and budget on the secondary basis. If you all know the social networking platforms like Facebook, Twitter, LinkedIn are following the growth hacking techniques. Trust me on this!
Startups initially don’t have a budget allocated for marketing and not even the traditional marketing background which are the major marketing problems. The lack of finances and experience leads the beginners to go in for a growth hacking approach for marketing, focusing on innovation, creativity and user connectivity.
Growth hackers opt for innovative and creative ways of marketing and reaching a large number of audience thereby ensuring growth. With empirical and scalable methodology, growth hackers achieve the desired objects of reaching the masses.
What is Personal Branding?
Who are you? What do you sell? Such questions can be answered by personal branding. It is the process that involves various steps to establish a prescribed image in the mind of the audience about the business/brand/website. Your personal brand is how you appear to people and how they relate to you. It is the reflection of who you are.
The first and the foremost step in developing any business is building a personal brand with the clear understanding of your true self and sharing it with the target audience. Personal branding is the ongoing process of establishing the image/impression on the mind of people and maintaining the same.
The process of building personal brand includes steps like firstly understanding the self and being authentic self followed by speaking engagements by developing communicating skills, writing articles, participating in interviews, building online presence and most importantly be open to learning. One should be humble and easy to relate to.
The term branding has long been related to companies, but its definition is changed as today, almost every individual is a brand. Now a day, we have blogs, Myspace, Facebook, LinkedIn, Twitter and various other platforms in the form of websites or applications that have made it virtually impossible for anyone to keep away from creating a personal brand. Networking is the key to personal branding.
Why you should Build your Personal Brand?
Building a personal brand is important for the fact that this helps create a vision for your future and implement the vision that can get you the results beneficial for you in the long run.
- When you are continuously keeping the viewers posted about what you are upto, chances are someone might find you apt for the job and hire you or contact you to give you the opportunity. Personal branding can get you a better job; a job that interests you.
- By building the personal brand, your network expands as you get to know more and more people. You can build contacts and get clients for your company that definitely works in favor.
- Personal branding helps in getting you recognition in the industry.
This is not the end of the story, there are various other favorable results that will help you and your company grow by making efforts on personal branding. The results would be like growth in sales for your company, association with clients and long term success.
Difference Between Growth Hacking and Personal Branding
Now, when we have the detailed idea as to what Growth Hacking and Personal Branding is, one would be keen to know the difference between the two. My keen interest in the subject has coerced me to share all the relevant information with you all. There is the flood of information all over the web, so planned to prepare the article in which I am sharing all the first hand experience and every know how of the same.
Growth hacking is a broad term wherein personal branding comes as the part of the process. Through my experience I would say that to know what is growth hacking and get the in depth knowledge about it is to simply do it. Start doing it and you will start getting well acquainted with it.
The main growth hacking techniques include starting a blog/website and regularly posting on it as growth hacking runs on the content which is the king. Then there is this guest posting, which means writing for various websites followed by personal branding. Whatever big or small step I take which I believe people out there should know, I tell them. Keep your audience well aware of what’s up at your end.
In today’s technologically advanced era where we have the web world make optimum use, its not at all impossible to keep your audience posted. Let people know about you. In short, build a personal brand which is important for growth hacking. No wonder growth hacking seems to be the hardest nut to crack in the initial stages, but then as you gradually move on, you will know how effective it is to rise on the top.
I guess, there is no need to spare more words on making you all understand what is growth hacking, personal branding and how different these are from each other.
I plan to proceed further on the topic to let you all get you all well acquainted with the topic with certain examples, strategies I follow in growth hacking. Read on to know what’s in store for you all.
Growth Hacking Techniques That I Follow
1. How I use Facebook For Growth Hacking
Facebook marketing plays a major role in the growth and success of the business/brand. Facebook marketing includes organic and paid marketing strategies which helps in driving more traffic to any website from it. I am sure there are a lot many questions ringing on in your mind like how to run the a campaign, build the audience base, how to create content that is viral for Facebook. Herein I will tell you what all steps I follow or to put it in simple words, what all I do on Facebook, the suggestive tips based on my personal experience.
The first and the foremost thing I do is creating multiple Facebook accounts thereby searching for relevant people (my target audience) and adding them in my friend list. The smartest way to find relevant people is by typing “Growth Hacking” in the search box and then selecting from the search results.
How to Use Ninja Blaster to Join 1000’s of Related Group and Posting in these Groups
For creating multiple Facebook accounts, the best suggested software which is tried and tested by me and I have been using for quite some time has now been Ninja Blaster. Using this software users are able to join thousands of groups. Posting to the targeted groups and adding them as friends helps me expand the reach.
Let me give you the brief gist about the Ninja Blaster Software. This software helps people in promoting their product or brand instantly without any fuss. The best part is that users don’t need Facebook Application, Ninja Blaster does all the work for the users. When I search for groups related to my search, Ninja Blaster joins the related groups automatically, thereby saving me a lot of time.
All I need to do us tell this cool software as to how many groups it has to join thereby expanding the network. All in all, its the best marketing software that helps with the keywords that it suggests, helps in joining 1000’s groups in just one click.
Other than this, using this software, you can post photos, status, videos, etc. automatically on these groups with just one click. Let’s see how to post a status using this software:
Select “FB Group Status Poster” from the options this software offers.
The FB Group Status Poster works exactly the same like the FB Group Photo Poster. Put the username and password to upload the status, you can also select the delay in minutes between every post so that it doesn’t look like spam to those people who are a member of many groups you have joined.
After adding your username and password, all the groups you have joined will be loaded once you click on “Load” option. You can use “Filter”, “Select All” and “Unselect All” options if you don’t want some of the groups to be updated. When you are selecting your groups and delay time between each post and your status message, click on “Start” and NinjaBlaster will start the magic. NinjaBlaster will exactly post the same what you have put in the “Status” box. I mostly use this feature when I’m coming up with new services or discounts and want to know the world about the same.
Posting Motivational Quotes with your Name Watermarked on it
There is another thing that can be done, which is posting motivational quotes with your name watermarked on them. I have been practicing it and believe me it helps a great deal to reach out to the audience. Generally, it helps you to start a conversation with your friends and influential people you have in your Facebook which is always good.
Adding CEO’s on Facebook and Why you Should Do that Too
The best thing that can be done on the user’s part is further messaging the people that are influential in growth hacking and meeting up with them. Adding local people like CEOs to your Facebook account will help a great deal. You can see in the below image that I found few CEO’s from Los Angeles including me too. You can add them, try to a build a relationship and I’m sure they could be your prospective client in the future.
As I already mentioned, I search for such people by writing ‘growth hacking’ the search box provided which leads me to the local audience whose names appear on top of the search list displayed. Joining the target groups and making the group members your friends through chatting, video conferencing/hangouts does the trick as it leads to knowing more people, getting to know their experiences, suggestions and all other relevant information needed for growth hacking other than expanding the outreach.
By making good professional relationship with these people, I get various good offers and opportunities to work with them. Isn’t that what exactly we are looking for. Further, this friendship gives me the opportunity to know more and more people and add them to my network.
The friendship if you ask me, I try not to limit it to just chatting instead I further interview these influential people through video hangouts. Like the one, I had done on February 10 with Neil Patel, I’m sure you must have heard his name and how influential he is when we talk about branding expert.
And here is the Video:
I have tried to put everything I do for Growth Hacking on Facebook in a simple manner for you all to easily understand and follow the same if you are planning to proceed. The main aim is to go viral, and expand the network and this effort made on Facebook does help a great deal in growth hacking. Other than joining CEO’s, people from same profession, I find out few mentors through Facebook that help me in my personal and professional growth. Let’s see how you can find one for you and get benefited from them.
How to Connect with Mentors and How they are Helpful For Your Personal/Professional Success
I haven’t talked about mentors till now in the post, but before I miss out, I would give this section proper attention, as it is of great importance to have a mentor for building a personal brand. Do you know, many of the successful people that leave us inspired have had mentors. Who is a mentor? A mentor is someone who guides you and becomes your friend for life. Good mentor are good listeners, educators and friends.
If you want to build the personal brand, go about finding a mentor to ensure professional and personal growth. Approach potential mentors, build trust and get them to help you.
A good mentor as mentioned above is a good listener, has stories and experiences to share with you, will help you stay focused, will push you to do more and keep moving without getting distracted, provides a perspective to help you find the solution to the problem or come out of the dilemma at sone point. If you come across such a person, don’t miss the opportunity.
How & Where can you Find your Mentor?
Believe it or not, your mentor can be anyone from your family or friend. Parents can serve as great mentors. They will give you true opinions, suggestions that are in your best interest and you will have someone right there when you are stressed out or want to get out of the dilemma or seek suggestions. They are someone you can trust.
Not all bosses are bad. Bosses have more experience and now a days they are more than friends or even your colleague could be your mentor. I have been blessed to have best friends who were my colleagues. It all started with the professional relationship, thereby becoming good friends. So, you can make your colleagues or bosses, as your mentors.
3. Social Media Connections
People you meet on social networking websites to expand your network, you sometimes come across really good people or those who have a good influence/impression. You can choose them as your mentors for your personal and professional success.
4. Industry Organizations & Trade Associates
Industry organizations and trade associations often have mentor programs that you can go about attending and listening to the characteristics of a good mentor and suggestion for someone that would make a good mentor. As a member of industry organizations, you can not only build your credibility, but meet a mentor too.
5. Local Business Organizations
Local business organizations can be the ideal place to find a potential mentor. Here you get to meet other professionals who desire to be the part of the community. People in local organizations also have good contacts and connections that can help bring in opportunities for you and also find a great mentor.
How to Approach your Mentors?
I’ve discussed in detail as to why you need mentors and where you can find them. Now the question arises as to how can you approach your mentor and can get into good terms with them earning respect. Once you have found your mentor(s), you need to proceed further as to how would you reach out to them. It is important to reach out to your mentor in the right way.
The most important thing is that you should sound interesting, you approach should be such that the person on the other end gets ready to help you and be your mentor. Listed below are the steps that if you follow correctly will help you approach your mentor in the right manner.
1. Do your Research Well
Once you have found your mentor, you need to approach them, but in between there should be the research work done in the proper manner. Know what the person has done, what are the expertise, what are they doing currently and everything that you believe should know about them. Most importantly, you should know their areas of interest.
2. Know the Reason Why you have Chosen the Person as Mentor
Once you have done the research, have a reason why you are getting in contact with the person. If you provide a reason for them as to why they should be interested in becoming your mentor. You can reach out to the mentor and let them know how you found them and giving them the reason, approaching them in an interesting manner would increase the probability of hearing back from them.
3. Share Your Intentions With Them
While contacting the person on the other end, and you have got to hear them back, you should share your intentions in a clear and precise manner. Don’t talk at length, leaving them confused as to what you want from them and what they can do for you giving them appropriate reason. Start the conversation by stating your reason for reaching out, thereby asking them some questions, thereby finding the common ground and telling them why you want them to be your mentor and give them the reason why they would be interested in being your mentor.
4. Scheduling & Processing
Once you have mutually decided and the concerned person has agreed to be your mentor, make sure you proceed professionally, set up regular meetings.Get into conversation with the person by whatever means you both are comfortable in; discuss your goals both long and short-term. Talk from time to time, focus on your goals and stay in touch.
Why Would Your Mentors Want To Work With You?
Knowing why would someone want to be the part of your venture and be your mentor will help you get clear with how to proceed in a way so as to get positive results. Your family member or friend would any day want to help you the best way, but then if you are approaching someone unknown till now, obviously, there should be a strong reason with them to help you and become your mentor.
Find a way to give them a reason to correspond with the company’s success which would benefit them. Nothing goes one way, you can’t be the one benefited from the venture, obviously the person at the other end should also have a strong reason as to how they will be benefited be it in terms of economic benefit or personal (incase of your family/friends who would love to see you grow). Clear understanding can make the relationship more successful and fulfilling for both of you.
How I use Twitter For Growth Hacking
Twitter is one of the famous social networking platform that is being used by a great number of people all over. As a growth hacker, it becomes important to go about coming up with superb ideas and implementing the same, ruthlessly optimizing successes and quickly reaching the target. Twitter is a microblogging site being used by professional bloggers.
To accelerate the growth, it is important for growth hacker to have that mindset. There are many growth-hacking tactics that can help supplement the organic growth of Twitter followers.
The very first step is to create the targeted list of Twitter users. This way one can curate targeted groups of Twitter users. Adding people to lists is an effective way to grow your Twitter following. If you all know Twitter lets users to create up to 50 lists comprising of maximum five thousand users per list. If this strategy is smartly executed, we can easily attract hundreds and thousands of targeted followers.
Following my competitors’ followers is what has gained me a good number of followers till date and I personally suggest growth hackers to follow it. Make the best use of Twitter to build communities of like-minded people. Obviously your competitors will be using Twitter for the same purpose that is growth hacking. Define your buyer persona properly and it will lead you to identify Twitter accounts that your buyer personas follow.
What you can do is go to competitor Twitter profiles and click on the Followers. Doing this will provide you with the list of their followers, quickly scan through the list of people who follow your competitor’s Twitter account. Look for your ideal buyers based on their job titles, interests or geographic location and follow them.
Besides, I favorite the relevant Tweets that sends a notification to the targeted people. It is another way of sending soft touch points to targeted Twitter users.
How to Use Twitter Follower Extension
Not to forget, there is the Twitter Follower Chrome extension called Twitter Follower that you can use to follow the followers of targeted accounts and your competitors’ followers to thereby helping you get to know about them thereby leading you to follow them.
This exercise of following more and more people to increase your reach should be done on the day to day basis.
As you can below image, once you are done finding the leaders and influencers from your industry, you can click on “Follow them all” button and the extension will follow them in just one click.
The simple trick is to maximize your follower gain, maximize engagement per tweet followed by maximizing engagement per follower.
Use Crowdfire – An Awesome Twitter Automation Tool
Firstly, you got to make the account on Crowdfire. What I do is I connect twitter with Crowdfire. All you curious souls out there might want to know what exactly is Crowdfire. It is an automated tool made for Twitter & Instagram. The tool lets users track the insight of their twitter account & Instagram’s account. Moreover, this helps in automating messages to your twitter followers that are going to help with guest posting opportunity.
First, we will see how to find targeted followers and add them, using Crowdfire’s “CopyFollowers” and “Keyword Follow” option.
Use CopyFollowers Option
Within a few seconds, you’ll see the followers of that particular person. Click on the Green add sign button and start following their followers. It’s as simple as that!
Here’s how Crowdfire App Dashboard looks like.
Now, let’s see how it actually works. First,You need to focus on like minded people and influencers in your industry, thereby following them by finding twitter’s username of influential people (which is right under their Twitter profile) in your industry put them into the box provided followed by hitting the enter button.. Let’s say “Neil Patel”!
Click on “Copy Followers” that you will find on sidebar of Crowdfire Dashboard. After clicking it, put the twitter username in the input field and hit the enter button. Wait for a few seconds, you’ll able to see all the followers of Neil Patel.
What’s next? Nothing rocket science, you’ll be able to see “Green Add Sign” in right side of each follower name. Click on them and you’ll be able to follow them.
Well, I’m sure you’ll be thinking how easy it was to find the target audience using Crowdfire without putting too much of your time and effort. Using the above method, you’ll get followers that are targeted and will become interested in you and your services.
The word of caution goes that you need to be smart enough to know how to use the ideas I am talking about here as per your product and niche. There is no dearth of targeted followers, you just need to know the trick to find them and follow them to expand your network.
Use Keyword Follow Option
Secondly, you can go for keyword follow option that also helps get more followers. You need to be specific as to what exactly do you want to get targeted audience.
To get started, all you need to do is plug in your main keywords with the hashtag like “#wordpress tips” and hit the enter button, then you’ll get the twitter’s profiles in the same industry and then you can start following them.
Now, wait for 5- 7 days to see the response as to how many people follow you back and if for miscellaneous reasons of their own they don’t follow you back, like not being active for quite some time or they may not be interested.
What you got to do next is use “JustUnfollow” to copy relevant users from other accounts. It also lets you unfollow those who unfollow you, follow your new followers and do a host of other things that can help you maintain your Twitter account better.
How to Ask Gained Followers for Guest Blog using Crowdfire?
Now when you have got enough followers, you could message all of them requesting for guest posting on their blogs. It is suggested to do this in bulk as getting involved in messaging them one by one can be one time consuming and tough job to do.
Why go in for a lengthy procedure when you have the smart solution to perform a particular task?
Crowdfire app helps you send automated message to all the followers automatically. Let’s see the whole process in simple steps:
Simply log in to Crowdfire account, click on Automation option, it is available at the bottom of the left sidebar.
Thereafter, enter your message and click on save option to save the message.
Once you have followed this procedure, keep track of your inbox as you will start getting twitter automated messages, and you can connect with more and more people. Here’s one screenshot of my DM box where I get replies of my automated messages.
And here’s the screenshot of my Gmail account where you can see how many replies I get for guest posting the using the above strategies.
Benefits of Guest Posting?
There is this suggestive tip if you are going for the guest posting. Guest blogging is a safe way in which you can build backlinks. A single backlink from an authority site can help your blog a great deal. It can increase your domain’s authority. Therefore, it is suggested to do it in a better and professional manner so as to get good results or else you can be penalised.
Things to Remember Before you make a Guest Post
1. Know the Popularity of Blog
The blog you pick up for guest posting, which has at least 10,000 visitors per month. It’ll give your blog an extra exposure. Below this, your efforts will go down the drain.
2. Know the Domain Authority and Page Authority of Blog
Before you make your pick of the blog for guest posting, make sure you check the blog’s Domain Authority and page authority. For best results ensure the blog has a better DA and page authority to get your purpose solved thereby bringing in links from that website that is having a good reputation. You can use Domain Authority Checker to check the same.
Getting links from authority sites will increase your search engine. SEO Review Tools and Moz will help in checking domain and page authority of a site. Websites with at least 40 Page authority and Domain Authority are worth picking and writing guest posts for which will bring you direct results.
3. Hire Freelance Writer for Writing Guest Post
If you are getting good numbers of guest posting opportunities from various websites, obviously you won’t be able to write to them all by yourself. So, instead of worrying, writing them yourself, hire a freelance writer, which actually could be a smart solution. You can hire less-experienced freelancer if you are low on budget.
You can get freelancers from Elance, UpWork, and Freelancer. Post your project and accept proposals from multiple candidates from around the world and proceed further in hiring them as per the need of the hour.
By hiring freelance writers at AdvancedWriters, for example, you are sure to be benefited in many ways as in there are freelancers that have lots of experience with a lot of different businesses. So they have more craft, and more skills to their arsenal. Also, hiring a freelancer will help you get your hands off those tasks that may take your toll on time and effort.
Besides, you will get quality content if you find a writer with industry expertise and the one who is knowledgeable about content marketing.
Guest posting promises to help businesses grow driving in more traffic and increasing viewership if done in a genuine way. Its a smart way to invest in building relationships, thereby deriving maximum output.
Well, I will sum up the twitter automation tricks by putting it in a short crisp way. Twitter automation helps in growing your twitter account and getting you lot of guest posting opportunities profiting you in different ways.
How I use LinkedIn For Growth Hacking
Talking about a business-oriented social networking service that people use for professional networking; its a platform that can be really useful for the Growth Hacking too. Startups can really make the best of of this social networking platform for growth hacking thereby driving with loads and loads of traffic and increasing the number of viewers.
LinkedIn itself grew from 2 million to 200 million users by implementing a growth hacking technique, thereby enabling users to create public profiles. This way user profiles shows up organically in search results. If you search for a person’s name, company or title, it’s likely that one of the first results you’ll see will be a LinkedIn profile will be what you are exactly looking for.
This amazing professional social networking platform helps in growth hacking too. How? Well, there are certain things you need to do and a few tips that work in favor. In LinkedIn, you can simply add the targeted people. Focus on the people from local. I add people from Los Angeles and San Francisco to ensure my efforts pay off well.
The people are those who are from my industry, like-minded and working on the same niche as mine. Personally, I target LION members who I believe will accept my connection result, as in the probability is high. Besides, I also add all the links to my projects on LinkedIn.
The trick to work on LinkedIn for growth hacking is to add any and everyone you feel is likely to accept your friend request. Its all your gut feeling you have to play on. I, personally, have been doing this for quite some time now and believe me, it works!
Also, I have been making efforts to shift my endorsements around so that I can collect endorsements on different skills. This way I get connected to more and more people asking the ones I have been connecting to give me recommendations on LinkedIn.
Social networking platforms do wonders in getting more viewers and driving in more traffic to the website and professional social networking website like LinkedIn can serve a great deal if you know the tips and tricks to know how to use it for growth hacking.
Whatever is done, whichever steps or procedure is followed the suggestive tip is to do it in the right manner, knowing the probability of hit or misses.
How to Become Industry Expert by Blogging
Networking in person is not something that is confusing and one can easily make out what is being said and what exactly it means for the person to do. There are miscellaneous ways out there that help startups in growth hacking. Talk about networking in person which means messaging the person you believe suits to be the part of your network or you think would be of use to you in increasing your viewer-ship in the digital world.
You can inbox the person, directly message the concerned person on the social networking platforms that we have talked about previously in our article viz, Facebook, Twitter, LinkedIn and likewise.
As discussed in the earlier part of the article. It’s a great step to blog be it on your website of guest blogging on the other big hits. If you are blogging on the other websites, you need to be cautious and really selective as to which blog you would guest post on, what would be the topic.
You can’t just go about writing on any and everything. It should be directly hitting, should be of use to the reader and getting you good desired results.
Other than this, you can start your own blog and write articles that will not only show your expertise related to the industry you are in but helps your audiences to understand more about your services. You can visit my personal blog RafiChowdhury where I share articles related to growth hacking, digital marketing and personal branding.
Try to become expert in the industry by blogging and publishing posts on LinkedIn.
Collect email addresses, try to reach them for opportunities. There is also a key tip that you can use while netwokring on Facebook, LinkedIn and Twitter. Make groups on them, add more and more people to your network, engage with them, have a conversation and keep asking for the guest posting thing and other stuff that you need for your startup to grow.
How to Get Free Press Coverage to Establish Yourself as an Authority
We cannot at all underestimate the power of the press release. Getting press coverage will help establish you as an authority in your industry. This way you can get access to people that can hire you or become partners with your you can say would associate with you anyways. I agree to the fact that getting the press coverage as an individual can be challenging if implementing properly, and effectively, it will lead you to the opportunities you seek to ensure growth.
There are various steps involved in getting free press coverage. To ensure proper execution and favorable results, I follow certain steps which are simple and the desired results are assured if you follow these techniques too.
1. Sign up for Official Industry Organizations
The very first step to build your expertise and get recognition is to sign up for official industry organizations. Many industries have official organizations that represent all the happenings in the industry. If you are associated with these establishments, you tend to gain social proof thereby getting known in the market and by the clients. You need not be a big shot, but should have something in your bag to say that you have worked in the field and have got recognition.
2. Read Best-Sellers to Increase your Know-How
They say one should never stop learning. No matter how many years you have been in your industry, make sure you are always open to learning. Read the most popular books published in your industry. Ensure you find the most popular books and you have read them to increase your know how on the particular topic and you are able to face the people in the press conference.
Having good knowledge and having your facts clear will give you credibility, thereby bringing in higher expert status with your audience.
Here’s one article featuring 8 growth hacking books every entrepreneur should read which will help you in gaining personal and professional growth.
3. Offer to do a Seminar
Holding a seminar will be increase your confidence. It is suggested to speak about local business involved in your industry. Giving seminar would give you access to media interviews and other contributions as an expert. Be the part of organizations and show those in the media to be successful in your endeavour. You will get known by the youth and this way you can expand your horizon.
4. Write for Trade Magazine
Write an article for a trade magazine. Obviously, being published in an industry magazine will get you near to the target of getting known by the audience.
Use HARO For Good Press Exposure
Help A Reporter Out well known as HARO is a service that connects experts with journalists. I came to know about HARO few months before and since then I’ve connected with many journalists who help me to get free press coverage. In this part of the article, I’ll show how you can also use HARO to establish your credibility and build your expert status which will make you accepted by the journalists.
HARO Basic is free so you can easily signup which will get you three email,s each day filled with queries from journalists and content producers. Thereafter, start responding to the queries if they fulfil two criteri :
- Firstly, ensure that the publication has your target audience. If you have the gut feeling that the publication will put your name in front of the people that could hire you or give you work or will help expand your reach, then indeed its not waste of time to respond to their queries.
- Secondly, see to it that the publication will look good on your personal website and when you email other publications to tell them that you’ve been covered in the press before, it should be appealing. If the name is recognisable and official sounding besides looking good, it is worth responding to the query.
See, the suggestive tip here is that you should respond to the queries you are getting in your inbox as early as you can to increase the probability of being published.
Obviously, you are not the only content creator who is using HARO. People out there are well aware of it and are using it for the same reason as yours. If you want to increase your chances of getting published make sure you respond to the queries speedily. The Basic HARO emails go out early in the morning, around noon and in the evening. Try to respond within an hour or a few hours of the query to get the response.
You can use your credentials of the previous places where you’ve been published, done seminars, done guest posting and other things that you have in your bag to leave a good impression. Last but not the least, when you hear from the journalist that they have included you in the article, find the article and share it on your social media profiles and add it to the credential list on your website to be used for future queries. Make sure you reply to the email the journalist sends you with a thank-you note.
Not just in growth hacking or personal branding, in general, too, it is always suggested to finish whatever you have done with positive vibes and end with a thank-you note to the ones who have helped to get closer to your goal or have favoured you.
So, by now you know how to get free press and the tips that work in favor to help you get the expected results. Make use of HARO to get incredible press exposure.
With this, its time to wrap up. In this post of mine, I have shared my working style, my know-how about growth hacking and personal branding, tips and tricks that are favorable for startups to take a step forward and get more and more visitors.
See, there are no shortcuts to success. You need to take steps forward and gradually move towards success. However, this doesn’t mean you can’t go in for smart ways out. In the era when you have oodles of smart options available to do certain tasks less time consuming and hassle-free manner, why not do the smart work.
With the hope that I have been able to put everything I know about growth hacking and my personal experience is simple and easy to understand manner, thereby helping you the best way I believe I could, its time to wrap up. Hope you liked this post of mine, and you would be more than happy to share it with your friends. Have anything to add, ask or anything in your mind, feel free to have your say.