In the age of faster internet connectivity, social media has played a vital role in bringing companies and customers together. From the traditional printed cards and banners, now online advertisements fill the pages of consumers on their smartphones and laptops. Hence, looking for a reputed SEO marketing company is a crucial aspect of a business trying to get their website to the top of Google search results.
Also Read :
- Hiring a SEO Marketing Company- This Guide is just for YOU
- Advantages of Having an SEO Specialist
- SEO Tips for Small Businesses
However, there are some businesses, which are still struggling to find a footing when it comes to learning promising SEO techniques to get an edge. There is no need to worry; as we are here to help them learn, everything there is to learn about SEO and to hire the right company for the job.
Creating a Website? Great! YOU NEED SEO NOW!
The SEO technology refers to many marketing techniques with a focus on increasing the visibility of a company’s website in search engine results. It works by covering both the creative and technical elements to help the company business gain online ranking, drive more traffic, and spread awareness about it in the search engines.
At times, SEO only includes structuring the entire website to a way in which search engines understand it. In short, SEO is more than just providing the consumers with a friendly website and more about making the site better for the general visitor too.
Coming to the question of why your business might need an effective SEO strategy, you need to understand that the majority of online traffic comes from major search engines including Google, Yahoo, and Bing.
The social media networks might help the company website receive visits, but when it comes to traffic, search engines are the primary source for consumers. It applies to every service provided by a site including content, products, and services, information, or any other thing.
The search engines are the highway, which offers the required online traffic to your company website. In case, the search engines are not able to find your site; it is an opportunity missed for driving more online traffic to the company website. Professionals say that online traffic can have a vast effect on the success or failure of a company’s online and offline success. Hence, investing in a useful SEO technology can help an organization generate exceptional ROI using marketing and online promotion.
If you are entering into SEO for the first time, you might get confused and a little intimidated with the endless things to learn. With the basics covered; there would be advance knowledge and tactics to include getting the full effect.
However, before you get overwhelmed with what SEO involves, we have a list of the essential elements, which are not that complicated to understand.
- Knowing the Bigger Picture
You need to understand that the primary goal of SEO is to optimize your company website to help it rank higher in online search results. Although there are different strategies to accomplish this, the primary goal is providing the website link some relevance. The relevance shows the freshness of the content for answering a query. It also shows how trustworthy is the website for getting search engine traffic.
- The Domain Authority and Page Authority
You would need to understand what domain authority and page authority mean, and how they can foretell the ranking of your business website. The domain authority calculated based on quantity and quality of inbound links to the site. The higher the domain authority, the higher the pages in the domain are likely to rank in search engine results. The page authority is similar to the domain authority, and one can use it to create a link-architecture to favor some pages over others. It is one of the crucial SEO elements to learn for understanding how SEO works.
- Link Building
One of the known techniques of SEO technology includes building useful online links. It is an effective content marketing strategy applied by many businesses. The primary goal with link building is to create content for the external website and create a personal brand identity at the same time. It also offers a chance to give a link, which drives traffic back to your site. It is an important step to learn if you want your business to receive maximum online attention.
- Measuring and Analyzing Results
No business has ever been able to go far without knowing how to measure results, and interpreting those results. Another crucial task is learning to analyze the results to make changes to their online marketing strategy. You would need to learn about the Google Analytics tool, especially if you are new to the world of SEO. We recommend that you spend some time working with different metrics and increase your knowledge of Google Analytics.
During the starting phase, you might run into some issues and challenges including lower site ranking, and duplicate content on the website. However, we recommend you would need to learn about diagnosing and solving these issues with the right strategy to prevent the company website from flunking. A practical approach would be to hire a reputed SEO marketing company to receive professional assistance in getting your site up.
- The Technical SEO
Learning the technical SEO is a part, which most newbies find much intimidating, but it is essential. However, do not be scared by the name, as one can quickly learn the technical aspects of SEO without any experience in programming or website development. You can learn about updating and replacing the company website’s robots.txt file. Besides, the online template would help you put up a proper sitemap.
- Content Marketing
Although content marketing is a different type of marketing strategy, it is an essential element for an SEO marketing company. The professionals know that only with high-quality content can one optimize the target keywords. It also helps them build the website’s authority, and attract a loyal online following. However, one needs to understand the basics before proceeding with this step.
- Effective Keyword Research
Although for some target, keywords are not crucial for the success of SEO, you should be able to identify head keywords. The head keywords can include short and high-volume keywords. On the other hand, you also need to learn about long-tail keywords including low-volume, and conversational keywords. It would help steer the SEO campaign in the right direction.
- On-Site Optimization
The on-site optimization includes specific tactics aimed at increasing the website’s online visibility, and indexing to search engines. These can consist of title optimization, and Meta descriptions including the keywords, which would ensure a safe and clean website coding. Besides, it would provide relevant content on every page of the website. A reputed SEO marketing company knows how on-site optimization can help your site receive the necessary online ranking.
YES, I Want to Know about the Latest SEO Techniques
As said earlier, SEO is a slow and gradual process, which requires time, effort, and a lot of patience to understand. The one thing about SEO techniques is that these evolve constantly. The SEO marketing company professionals have come up with a list of the latest SEO techniques, which will help your company website get the desired result.
- The RankBrain
The RankBrain is the component of Google’s core algorithm, and also the latest SEO tactics. It uses a machine learning system, which Google uses for displaying search results. Hence, it is vital for increasing the staying time of the visitor on a particular webpage. There needs to be less bounce rate and enhanced user retention time. Next, you would need to improve the CTR of the web page in the Google search results
- High-Quality Content
The unbeatable strategy for getting the maximum out of an SEO campaign is generating high-quality content. Previously, Google checked for the title tag, heading tag, image ALT tag, description tag, and then rank the website in the search engine results. However, now Google gives priority to the context of the content, and it is why the material was written should have thorough research done on the said topic.
You need to use more of long-form content, which can drive massive online traffic, not to forget adding LSI keywords to the material for a higher ranking. Useful content is a never-failing technique of the SEO technology for maximum impact.
- Creating Videos
Whether it is the marketing of a smartphone or a pen, video marketing is the next big thing for establishing a solid brand reputation. It also increases the customer base for the brand and is an essential part of an SEO campaign. Whether a customer plans to buy a product and service or not, Vlogging (video blogging) generates interest in the said brand, as it is affordable to create video blogs.
In 2019, video content has gained popularity and will remain in trend in the future. With YouTube advertisements, becoming more engaging, video content is the next big thing for sharing content with customers for a business.
- Appearing in Featured Snippets
Featured snippets are an effective technique used in organic SEO campaigns. These include the informative blocks above the organic results, and below the Google ads listing results. The featured snippets divided into four types including paragraphs, lists, tables, and video. To appear in the featured snippet, you would need to analyze the keyword opportunities suiting your business site.
Next, you would need to search and create the right content to help your website rank in the featured snippet. You should create content including the FAQ for your particular category. The SEO marketing company recommends that you try to make Google understand the content using subheadings, lists, tables, and display in zero position. A featured snippet offers advantages including getting your website ahead of the competition and providing it authority. These also play a vital role in bringing the maximum traffic to your website.
- Link Earning Techniques
In the coming time, link-earning techniques would outrun the traditional link building techniques. Some of the favorite link earning methods include guest posting, citation building, blog commenting, which would be handy for increasing the site authority. The link earning methods including link roundups, link bait, broken link building, link building would provide results to help create a better online reputation of the business site.
- Mobile Optimization
One of the fundamental techniques in SEO technology includes the mobile optimization of the website. No one can deny that smartphone owners are growing at a phenomenal rate. Hence, it has become increasingly important to optimize the site according to mobile users. Your business website needs to be responsive along with having a mobile version for mobile users.
You can test the mobile compatibility of your business website with a mobile-friendly test. Besides, you might also need to include Accelerated Mobile Pages on your website. With the increase in consumers going for the mobile shopping experience, it is time to have a mobile presence for your business for maximum coverage.
- Voice Search
The voice search feature is becoming popular and has observed a 50% increase by mobile users when searching for a product or service. You can appear on the top of the voice search results by optimizing the web pages for all long tail keywords. Your business website can help by giving answers to commonly asked questions. The best method as recommended by the best SEO marketing company would be to optimize the web page for featured snippets.
- Installing an SSL Certificate
When it comes to providing your business website with added security, the only thing that comes to mind has an SSL certificate. In the majority of cases, the hosting company would offer to provide one for your organization. All you would need to do is change the domain’s name, and the SSL will do the rest.
- Optimizing Images
As far as the space on your website server is concerned, images take up the majority of the area. They also take up a lot of space on the primary user’s device. Hence, these take a lot of time to load. A website that takes a long time to load correctly decreases its chances to convert a user into a customer, and mostly it is the images that are the culprit. Make sure that you reduce the size of the images by compressing them to reduce unnecessary load time.
- Link to Relevant Websites
The SEO marketing company understands that every clientele wants others linking to their website, but it is true that you would need to follow other people to get a following. It will improve the overall SEO, as Google would work on backlinks. It is how it will find good content, and find a way to get that content to the top of the search engine results. It is the sole reason why Google encourages webmaster to link original and significant content.
- Secure a Social Media Profile
Although the majority of businesses utilize one or two social media networks, they should try to have an account on as many as possible. Social media offers your business an excellent opportunity to acquire some backlinks to the main website. The most popular social media networks include Facebook, YouTube, Twitter, Pinterest, Instagram, and professional social media network LinkedIn. However, the SEO marketing company recommends that you have a social media profile on a network catering to your niche.
- Share Other People’s Content
You need to make sure that the website has only updated content, even if it is not of your business. If you want other users to share your content, then you will need to share their content. Also, get shares from other pages.
- Track Your Website
Another essential SEO technique to follow in 2019 is website tracking. In case, you are not tracking the ranking and online traffic for your website; then you would never be able to know an issue with the site. You can quickly improve the web pages, which users leave within a short time or those with high search volume.
In case, you do not monitor the organic search traffic; then you would not be able to know if you are making any progress. The SEO marketing company professionals recommend that you use Google Search Console and Google Analytics to monitor the organic search traffic, and other issues with the pages. You can install them via a plugin for your CMS. These would offer you access to the server.
- Secure Google Maps Listing
Securing a Google Maps listing would add significant value to your business, as these would let your website be listed multiple times on Google. Users would also be able to find your site more efficiently, not to forget that you would secure a backlink to your site. We recommend that you apart from listing your business, you also add pictures of the location, the product and service, and the team. It would help in building trust with the clients.
- Increase the Website Speed
Despite the impact of slow loading images on your website, other elements are affecting your site loading speed. In the majority of cases, it is the files, PHP conflicts, or database inquiries taking time to load. We recommend that you try to limit the use of plugins to minimal. Professionals recommend that you start with removing the slider plugin, replace it with a static image or a CTA button.
Are There Any RED FLAGS to Avoid While Doing SEO for My Business?
At times, online marketers spend a lot of time and money in learning the SEO technology to get their website to the top. However, with the advancement in technology; what was right for SEO a year ago would become obsolete today. It has made it a bit tricky for businesses to keep up with every single update in the world of SEO.
However, there are red flags, which one must avoid at all costs to save both time and money.
- Less Understanding of the Backlinks
One of the primary mistakes committed by businesses with SEO is obsessing over acquiring backlinks. Although every website needs mention from a reputed site, it is better to get backlinks organically. However, the website should not stop concentrating backlinks altogether. The SEO marketing company professionals recommend creating campaigns, which would elicit a response from the consumer.
- Underestimating Analytics
The sure way to know if the SEO optimization and content is working is tracking their progress. In case, you are not looking at the performance data; then you would never be able to know the impact and the online traffic pattern. As far as tracking the online traffic goes, Google Analytics and Webmaster are a useful tool. You can use these two to get an overview of how the website is working. With regular notice of the Analytics data, you would be in a position to determine various methods to improve customer experience on your site.
- Using Plagiarized Content
If you are looking to get your website to rank higher with copied content, then you are living in an imaginary world. Whether you are using plain copied or a text stolen from the competitor’s website, it is not only illegal but can also get your site penalized and banned. The SEO marketing company professionals recommend that you run the content through various plagiarism checkers before posting it on your website. Google always favors a site with unique and original content, so give it your best.
- The Wrong Keywords
The most common mistake committed by businesses while doing SEO is undermining the search engine results. It is essential that you know the words and phrases, which customers use than simply defining your product. In case, you are using the primary keyword in page URL, page title, main heading, the first paragraph; you are doing right.
SEO professionals recommend creating a list of relevant keywords and phrases, which searchers might use. You can then organically use the keywords. Besides, using tools such as Google AdWords, Google Trends, SEMrush, Moz Keyword Explorer, and KeywordPlanner would help you choose the right keywords.
- Zero Relevant Content
There is nothing more damaging to your website than poor content. If all you have been doing is posting content filled with no information but keywords, then you will not get any traffic. Remember, customers always prefer a website, which has relevant content, and not an obsolete one.
Always remember that this is one tactic, which search engines take as a black hat technique these days. Some other examples of a black hat SEO technique include buying referral links, overstuffing keywords on the web pages, copying content from another website. In case, you are not able to provide relevant content to your site; then you would need to hire someone to get it done. It is a useful technique to remember when looking to know more about SEO technology in 2019.
- Not Focusing on Website Speed Optimization
When trying to get the website to the first page of search engine results, rarely does anyone things about SEO for a better website speed optimization. Most of the businesses focus on keywords, keyword density, meta information, and other aspects of the website. However, if your site takes 15 seconds to load and the competitors take only 3 seconds, then you have lost everything.
- Zero Local SEO
In case, your business is local, then you would need local SEO, which would include mentioning the name, address, and contact number available online. Besides, the local SEO should be relevant to the industry and search engines including Google and Bing. The information will confirm the search engines that the business is established, and has verified information. The most important factor is that your customers would be able to locate you quickly.
- Ignoring the 301 and 302 Redirects
Whenever you transfer content from one URL to another, the search engine considers it as a new web page without any ranking history unless 301 or 302 redirect happens. The 301 is a transfer authority, and the 302 is temporary. The 302 also signals that the original content will return to its unique URL.
Although, setting up the 301 and 302 redirects is an easy task, but takes some time for larger websites, which have too many pages. In case, the redirect is not done, then the search engine would penalize the site for the pages. Hence, one needs to keep in mind that it is one of the costliest mistakes in the world of SEO.
- Using Black Hat Techniques
There are always some shortcuts or cheats to trick the search engine into giving a better ranking to the website. These include spam tactics for backlinks, exposure, and traffic. Some of these methods produce a temporary gain but are sure to bring long-term loss including penalty or even ban.
The SEO marketing company professionals recommend that you avoid taking into practice any black hat technique including duplicate or low-quality content, stuffing keywords, suspicious redirects, stealing content from other websites, or cloaking. These mistakes can even get your site banned by search engines.
- Poor Internal Linking Strategy
Although it is a common fact that using keywords as anchor text is a good idea for inbound links, few businesses practice this for their website. A common mistake is placing the “click here” button on contact or the lead page. A better alternative would be “click here to speak with our SEO professional.”
- Endless Website Errors
Do not ever underestimate the search engines, especially Google. Google is known for penalizing website owners, who are not careful enough to prevent errors while their website loads. Any misleading or harmful links are bound to destroy the online reputation of your website, not to forget to affect its ranking as well. To avoid any such unfortunate situation, you should always be attentive about your website’s wealth by utilizing different SEO checker tools.
- Not Using ALT Tags for Images
The ALT tags are an excellent alternative of text for an image, and these tell Google what the picture presents. It makes the website accessible to Google spiders, which helps with fast indexing and brings in more traffic to the site via Google Images. It helps with optimizing the website pages for relevant keywords, which also improves the keyword performance. It is another essential technique for those looking to understand the SEO technology for their business.
- Not Mobile Friendly
Google considers the mobile-friendly nature of a website as a ranking factor. When your website is not optimized for mobile devices including smartphones, and tablets; it will affect your site’s ranking. Also, if you do not optimize the website for mobile users, then the chance of turning them into customers decreases with each user preferring others to you. If you were looking to double the online traffic and conversion rate, then being mobile friendly would help your website accomplish both of these goals.
- Expecting Results Overnight
At last, when you are doing an SEO campaign for your business website, then you should always remember that it is an ongoing process. SEO takes time to understand, not to forget the patience and time investment it demands. You need to stay away from offering consumers with instant solutions to their issues, as it will only backfire on your brand.
The SEO of business never ends, as algorithms keep changing and new competitors appear all the time. You also need to keep the website updated according to what and how the customers want your products and services. Besides, customers also change how they use search engines to find a particular product. In short, you need to keep abreast with the latest changes in this field.
- Browser Compatibility Issues
To provide mobile and desktop users a flawless experience while browsing your website, it is vital to test the website’s browser compatibility. Different users have different internet browsers, so checking the site for most commonly used web browsers would help users have a smooth experience.
WHAT IF I DO SEO MYSELF?
The world of SEO is a bit complex, as most people are unable to grasp the basics. The internet offers free education about SEO, but only a few people can understand the technical knowledge of the process. Learning about SEO requires time, which the majority of businesses are unable to take out, as there are many projects to handle.
The assistance of a trained professional, who has a thorough knowledge of SEO, would help bring your company website the required online exposure. Hence, hiring a reputed SEO company would let you focus on other tasks.
How Can I Know Which SEO Company Would Be the Right Fit for My Business?
As compared to every online marketing trend, SEO technology is also an ever-changing technique. Various businesses have invested heavily in SEO and will continue to invest as well. The question that comes to a person’s mind is how they can differentiate between two organizations with both promising big returns.
In case, your company is lagging in online marketing and SEO techniques; then it is a wise decision to hire a professional to do the job. However, how would you differentiate between a company, which only talks the talk and another, which walks the talk?
We have come up with some easy-to-follow guidelines to help you choose the right SEO company for your business. However, first, we would like to share with you the red flags that make it clear the company is not the right choice.
- Big Promises and Zero Results
Your business requires the interference of an SEO specialist, and you come across someone promising results within two months. Here is when you need to remember that SEO is a long-term process, and someone promising results within two months is the first red flag. Some might even go far to promise the first rank for your business website on Google search results. You will get to the top, but not within a month or two; it takes time.
- Weaker Content Strategy
In case, you are thinking of trusting a company with optimizing your business website; you need to be aware of the type of content present on their site. If the company promising to bring your business website to the top has old content on their website, you can imagine how they work. Besides, if their website does not have a blog section; it is evident that they are working just for the sake of it. It is not how an experienced SEO marketing company would deal with its customers.
- Not Understanding the Business Goals
If the SEO company shows zero interest in understanding the business goals of your organization, and how SEO would work with it; then trusting them would be a costly mistake. In short, the company would promise maximum online traffic without knowing the relevance of the incoming traffic to your website.
- Zero Communication
The providing company should have SEO as the only business model. It should not be a side business or hobby as a freelancer looking to earn a little extra. Hence, before shortlisting an SEO marketing company for your website, communicate with them via email, or schedule a call. Minimal communication points out that it is the wrong place.
How Can I Identify a Reputed SEO Marketing Company?
When it comes to finding the right SEO company to get your business an edge over the competition, always look for these traits.
- Effective Communication
A reputed and experienced SEO marketing company has a proper person in charge. They do not make the clientele wait for an answer to any communication. The companies with a good reputation would connect immediately with the client with an email or a face-to-face meeting. It helps the provider in understanding the business goals of the client quickly. In short, these provide a more natural way of communicating with the responsible authority.
- Utilizing Authentic Analytic Tools
A reputed SEO service provider would be a certified expert in Google Analytics. They would know the techniques for analyzing the website data and using it to improve the site. Analytics is an essential tool for measuring performance and tracking the results of the SEO campaign.
- White Hat Tactics Only
The White Hat tactics SEO technology ensures that the company you have hired uses only ethical SEO strategies to help your business achieve higher search engine results ratings. On the contrary, if a company uses Black Hat tactics, then it would only damage your company’s website in the longer run.
- Impressive Social Media Presence
The right SEO company knows the importance of having an imposing social media presence and engaging with the customers. In case, the company you chose has a significant social media presence; it would give you an idea about their working style. On the contrary, those without a social media presence might not work with proper ethics.
- Stronger Content Marketing Strategy
Some of the best SEO companies work towards educating their customers with fresh and useful content. These utilize content to drive traffic to the website and increase the conversion rate for the site.
- Focused on Conversion Rate
The online traffic is the primary factor, but if the website is not able to convert the traffic into customers, then there is no conversion taking place. However, with a reputed SEO marketing company, you can expect something better. The professionals are inclined more towards improving the conversion rate of the website.
Remember that SEO is an ongoing and continuous process, which takes time and demands a lot of patience. Thus, when you are looking to hire the best SEO marketing company for establishing a substantial brand presence online, then these guidelines would help you. Why not save this guide and learn everything about SEO and its applications today.