Instead of viewing every company as your brand’s competition, you should look for ways to collaborate with your direct or indirect rivals to provide a unique service. This mutually beneficial partnership will, therefore, allow you each to take a greater share of the market, while establishing both brands as industry leaders.
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Create a Brand & Online Presence
If you want a company to even consider collaborating with your business, you must create a strong brand and online presence. The companies will need to be convinced that you’re worthy of their time, products and services.
Your brand must also align with their branding or core objectives. For instance, a gym would work well with a healthy food business, because they are each focused on improving community health. The potential collaborator will also want to ensure you have a large enough audience to make the joint venture a success.
Identify the Best Brands for a Collaboration
You should only consider the best brands to complement your business; otherwise, you could become associated with their low-quality products and poor customer service. For instance, Auster.com only feature the most premium vaping brands in their Auster boxes, as they want to provide their customers with the finest e-liquids on the market.
So, write a list of all the potential companies you would gladly work with in the future. Ask yourself whether you would buy the product yourself, and ensure a company’s pricing reflects the value you want to provide to your audience. If you wouldn’t or it doesn’t, scratch them off the list and look elsewhere.
Identify the Best Way to Make Contact
Once you have a confirmed list of businesses you would be happy to work alongside, the next step is to figure out how you’re going to contact them. While some brands might be happy to provide an email address of their website, other companies might not. In some cases, you might have to fill out a contact form, but this can often result in a lack of replies.
If in doubt, try to contact the company on social media via a direct message. You might even find their email address on their Facebook or Instagram page. Just do your homework and, if possible, you could always visit their store or office to discuss a potential collaboration.
Write a Stand Out Email
The last thing you will want is for your email to go unnoticed or be disregarded. It is important to remember that a company will more than likely receive thousands of emails in their inbox each day. So, you will have to grab their attention.
To do so, you should address the recipient by name, if possible. Once you’ve done that, introduce yourself, your brand and your services. Your next step is to tell them why you like their brand and how you believe they could be ideal for future collaboration.
All that will be left to do is to convince them how the collaboration could benefit their needs. To make the email stand out, share relevant statistics, add hyperlinks to relevant pages and use visuals that make them want to carry on reading. Don’t forget to leave a contact telephone number, too. You never know, they might call you as soon as they’ve read the email.