How to do On-page Optimization with WordPress SEO Plugins – 2015
If you are new to the world of websites, you are probably thinking, that you can just put together a kick ass website and make it look as nice as possible, and people will just come flocking to it, right? Gone are the days when you can just put together a site, write some basic content, and then just jam a ton of your keywords into your page and…Boom!
You are on the first page of Google. It just does not happen like that anymore. Google’s crawlers have become really smart and the old-school techniques will easily be squashed these days.
If you are using WordPress as your CMS, great! a lot of this work has been done for you and most of it has been done for free! So, we just need to make sure we are installing the proper plugins for your site and configuring them properly with website editing tools. After that, its all about creating really good content and then implementing on-page optimization with WordPress SEO plugins.
What are SEO plugins, and how do you use them?
In this blog, I will teach you how to do on-page optimization with WordPress SEO Plugins. A lot of people will tell you that plugins are useless, depending on the level of authority of your website, of course. While it is true that if you have very high domain authority, your posts will rank between #1 and #6 spot without the usage of tags, plugins, or categories. However, this is not the case with many new sites or sites with low DA.
How does on-page optimization help your site?
For your website to achieve a high level of authority on the internet, you need to create a large amount of really really good content. Your content should be so good, that people can’t help but share it everywhere. This process is pretty easy, but it does require a little bit of work on your part. Your post needs to have tags, title and keywords, meta tags and description, URLs, h1-h3 tags, and pictures with your keyword(s).
There are a few steps to optimizing your page, but I will give you a very general breakdown only, since I do not have the time nor the intention to overwhelm you with all my SEO knowledge :P First, you need to come up with a title for your post. This title will automagically become a part of your url for WordPress by default, but you can edit your url by selecting edit, pasting the url, and confirming. Next, paste the title of your article in the designated location (post box) and make it H1.
When you finish with that step, paste the same title in “SEO Title” option located in WordPress SEO by Yoast. Once all of this is done, you can begin with writing your article. Write a clear, concise, informative, and enticing article that many of the readers are looking for. Keywords really should not be your main focus at this point, but as you progress, inserting your keywords will become repetitive and natural.
Once your article is written, choose two sentences that include your keyword and apply H2 and H3 title tags to them. Make sure you separate the sentences from the rest of the article.
Next, insert a picture into the article, adding a keyword with one or two words after it as the file name of your picture. In fact, when you upload an image into WordPress, you will have some options to add further alt text and descriptions to the image.
For example, if your keyword is “Memphis SEO” then your alt tag for the picture would be something like “Memphis SEO services” or “Memphis SEO companies“. Google loves images, so use two or three pictures and make sure to add a different tag for each.
Use Google fonts with your H1-H3 title tags to make them smaller so that they are appealing to the eye. WordPress fonts tend to make them look huge and completely out of proportions compared to the body of your article.
To avoid having to use three more title tags, you can use keywords at the end of the article. This is a little tick I came up with. Google’s crawlers are not yet smart enough to catch this trick yet, trust me. Color the new tags in the background in a light color so that they are hardly seen and insert them at the end of your last sentence.
Don’t fall for the classic trick of stuffing a bunch of keywords and then coloring them the same color as the background. Google is definitely smart enough to catch it if you take to the extreme. Try what I suggested and you should be fine, and it will boost your on-page SEO bit too ;)
After that, you need to write a meta description (which is a small summary of your article), but make sure you insert your keyword at the beginning of the description. Make new tags with Digi Auto Links plugins and remove any identical tags.
Use your exact keyword (i.e. “Memphis SEO”) in 2 separate areas, ‘SEO Pressor keyword’ and ‘focus keyword’ in WordPress SEO by Yoast. Your keywords will automatically be found by the SEO plugins and made bold by SEO Pressor.
If you have any, it is a good idea to link to your other pages and posts from your article. You can also link your article to any high-authority sites like Yahoo News or Wikipedia and be sure that the link is “do follow”.
Google appreciates and rewards you for linking authority pages. It is imperative that it is “do-follow” so that the readers and obtain more information. Not doing this will cause you to lose rankings.
In regards to your SEO Pressor and WordPress SEO by Yoast score, the main thing to remember is that everything listed must have a green check mark.
If your score is between 80% and 95% you are looking good and your article is readable. To keep your article from seeming spam-like, use a density of between 1.5 to 3% for your keywords.
Lastly, create categories specifically for each type of posts if you are going to create many posts in that category. Try to include your keyword into your category name also.
Posts made within an optimized category seem to play a role for each post’s ranking factor in Google.
Categories are very important within WordPress to keep your content well-organized. One category for each particular genre or subject is topically best. If you have multiple posts in one specific category, your rankings will rise.
I have given you a general rundown of how to do on-page optimization with WordPress SEO plugins in 2015. The most important thing to remember is that what works today will not work tomorrow. Google constantly has updates (Penguin, Panda, Hummingbird, etc.) which are designed to keep spammy content to a minimum.
Google’s goal is to provide the best user experience possible since it wants people to find the information they are looking for and keep coming back to Google. Google then can make more money with their advertising options.n Your job, as a content marketer, is to create very good and engaging content directed toward your visitors (not so much Search Engines).
If you can generate content that users love, they will stay on your site longer. The lower bounce rates will do magical works to increase your site’s authority, as a result, all your posts will start to rank higher in Google eventually.
What I told you here in this article is ways you can magnify this process by doing some on-page optimization. Do not get too bogged down with the stuff presented in this article. Just remember the key is to focus on crating lots of good content. Results won’t be seen immediately, but will surely be seen eventually.
If you have any questions or would like me to drive more traffic to your page, check out my consulting opportunities. I work with many small businesses within the Memphis area and help with with their social media engagement, SEO, and digital marketing efforts. For more info, visit the Contact Info page of this site.
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