RAFICHOWDHURY

How to Make Sure Your Data is TCPA Compliant

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The regularization of the telemarketing industry, through the Federal Telephone Consumer Protection Law (TCPA) of 1991, brings companies to the forefront. It is a law that has limited the field of action to perform the marketing work.

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This law was created with the purpose of protecting the user from the oppressive advertising campaigns, through wireless telephony. Since 2015 the range of this Law has been extended, acts that originate in many ways, from modern automatic telephones or the latest generation, are sanctioned.

TCPA Compliant

 

This law requires companies to keep a very strict record of their customers’ telephone numbers and their characteristics in order to avoid mistakes and have to face a lawsuit, which brings to the company a loss of prestige and surprising patrimonial damages. The fines for this type of violation of the law, ranging from $500 to $1,500, for each case.

With the prohibition of automatic marking of the robocall, workers can legally act against the company, before the violation of their rights to be consulted, if they agree or not to be included in marketing campaigns.

Getting new customers through wireless telephony marketing becomes a complicated task, since the records held by companies are mostly established customers, and they can only reinforce other marketing techniques to avoid serious penalties and attract new prospects.

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Tips to protect yourself from TCP

  • Have the written consent of the user and verify it at the time of campaigning.
  • Hire companies that provide verification services for certificates of consent.
  • The user’s consent must be written in a clear manner, which leaves no room for doubt.
  • Give users the freedom to refuse or accept promotional calls, text messages or faxes.
  • Have permanent legal advice to take care of criminal sanctions.
  • Have an updated record of your contacts.
  • Secure data; avoid access by third parties or unauthorized persons.
  • Back the data of irreparable damage, causing disappearance or confusion.
  • Keep the data archived in order of hierarchy. The highly confidential data is important to have them encrypted.
  • Execute an automatic record to control the access to the data file of the clients.
  • Have permission for unsolicited marketing communications.
  • Carry out campaigns with automated processes that verify telephone contacts and detect possible problems before they occur.
  • Validate telephone contact data at the time of data entry and before each marketing campaign.
  • Hire companies specialized in data registration, validation and updating, to avoid making mistakes and be sanctioned for violation of the law. Check the company’s curriculum and make sure they comply with TCPA. Check your web, social network accounts among others.

Legal problems do serious damage to the reputation and heritage of your company. Before hiring with third parties, be sure to seek legal advice with a trusted lawyer. It is important to take into account that most households only have wireless telephony and the constant change of telephone by users, makes necessary the permanent updating of the data. A coordinated work with the wireless telephone company would also help in this case.

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