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The type of form you create for your website dictates how much information you can get from your clients. Not to mention, the techniques you use and the strategies you implement have a significant impact on your conversion rates. If done poorly, online forms can frustrate and scare away visitors, failing to attract the desired attention in the process. Here are ways you can make your online forms effective and functional.
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Show Labels in Your Form
There is a new trend in web design where web owners make forms that show labels only when the user focuses on the input field. This technique is good for simple forms that require password and usernames. For anything longer than this, you need a clear and detailed form. It must have enough spaces to show labels so that the user can review the input he or she has entered and correct any mistakes.
Be Straightforward
Some web owners have forms that force users to take a specific action at the end for them to be accepted. Never make users fill an online form and then ask them to register or take other actions. This will only annoy them and make them abandon the process altogether. Be straightforward with your forms. The more straightforward you are, the more you get new customers and generate quality leads.
Use the Right Font
Many people ignore the importance of font size when designing their web forms. Most site visitors will be put off with a form that has a font size smaller than 12 pixels, so you need to make sure your fonts are big enough to be legible. We recommend fonts with size not less than 14 pixels for the input texts.
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16 pixels are safe for most uses. However, the size of the font you use depends on how many elements you plan to include in the page. Many elements will leave you with no any other choice but to use smaller fonts. Always make things bigger when in doubt.
Size the Input Fields Based on the Length of Text Expected
Online forms that size the input areas based on the expected length of the text are easier to read. A perfect example is the CVS login web form. Their form has three well-sized input areas where users can view important work information. The input fields are also responsive, meaning you can easily adjust their size based on the length of the text you want to write. Always think of the expected minimum amount of characters before you design an online form.
Do Not Customize Checkboxes
Many checkboxes and radio buttons have broken interactions due to excess customization. Focusing too much on customization will cause a lot of confusion when the visitors try to navigate their keyboards. A larger percentage of forms with customized checkboxes have this problem. Avoid customizing your forms without actually adding any values. If it happens you have to customize, then use widgets such as Date Pickers and Select2 to provide added value to the form.
Be Conservative
Remember that people all over the world read from top to bottom and left to right. They also use the tab key in windows to navigate around the website and access the forms. Make sure your design takes into consideration these two important facts. Label and place the elements in a manner that does not interfere with the normal configuration of the user’s mind.
Include Error Messages
Make sure the form has error messages that explains clearly what the user should do to correct any mistake made when filling the form. The message should identify clearly what information is missing and what went wrong. Highlight these error messages to make them more visible to the reader. Use a different color or font and put the error messages on top of the input field.
Highlight what is Optional and What is Not
Though this seems obvious, some users cannot determine which input areas are mandatory and which ones are not. You need to make it clear what is optional and what is not in each input field.
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Use a star character on top or next to the label. Make sure it is visible and readable. Doing this not only helps the users avoid errors, but it also helps you categorize the optional and required fields so that they make sense in the context of the form.
Say Thank You
You must never forget to thank the users for taking their precious time to fill and submit the form. Come up with a custom page that thanks the users and tells them what to do next. Doing this shows that you value your visitors’ time and effort. It also shows them that they have finished the task you requested them to complete and are free to do other things.
If you are interested in generating more leads, you need to work on your online forms objectively. Apply the tips discussed above, and you will have yourself to thank later.
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