No matter how common or unique your products and services are, you’re bound to have competitors. Someone else may have had the same kind of idea and immediately gone to market. Others may have found a way to produce something similar to what you have to offer, often at a cheaper rate and using cheaper materials or labor.
Competition isn’t just limited to local markets, either. Companies now have to vie for consumers’ attention and brand loyalty on a global scale. They have to stay on top of current trends and actively market themselves to stay relevant in their industry.
You can do some research online to find out more about how to stand out from the crowd. There are many websites and case studies devoted to this subject. You can also take some time to review your own marketing efforts to see what worked and what hasn’t.
Here are a few ways that you can make your product stand out in a crowded market:
1. Have a human perspective
Keep in mind that most of your customers aren’t buying from a nameless, faceless corporation. They’re buying from individuals that they respect and trust. Keeping a human perspective can create more appeal and interest in who you are and what you have to offer. Some good ways to showcase this is by using videos or other forms of advertising featuring you or other members of your company. This reminds consumers about the people that make your business what it is today. It shows that you care about your buyers and have a vested interest in providing the best possible products on the market today. Other ways to engage in personal interaction with your clients are to send personal email replies after a sale or when they have a question, or to interact with them on your social media page.
2. Build and maintain personal relationships with your customers
Communicating and regularly interacting with both new and existing customers to shows them that they’re more than just a number to you. Taking the time to personally reply to their emails or invite them to special events and contests are good ways to create and continue their interest. Pick up the phone and give them a call to thank them for their business if you can. You can also ask for their feedback when you’re introducing a new product or service by sending out a survey or an email questionnaire.
3. Be visible in the public eye
Many companies are so large, that they create chat bots and other forms of artificial ways to interact with the general public. While some people are okay with this, others may decide not to conduct business with them because of the lack of personal interaction. If you are a leader in your company, realize that you are often a reflection of your company’s mission and values. A good way to spread these ideas is by being visible in the public eye whenever possible. Attend chamber of commerce meetings or other networking functions. Have an open house for new and existing customers. Include your name, picture and signature on emails or company newsletters. The more your audience knows about you and sees you, the better chance you have of building their respect and trust. This can be a huge factor when it comes to their buying decisions.
4. Show people why they should buy from you
If you’re in a highly competitive market, it’s easy to get lost in the shuffle. If your products are very similar to those put out by your competitors, you need to give the general public reasons why they should buy from you. You and your employees can appear in videos, print media and other marketing campaigns that discuss your products’ unique features. Quality workmanship and the time invested in producing each item are often key selling points. List all of the important features that can persuade a person to buy from you. If your product is being updated, let people know what’s going on and when they can expect the new models. Even if your product is completely unique, there will be someone sooner or later who will come along and try to imitate it. That’s just the nature of business. Being proactive and getting your name and face in front of new and existing customers can give you a leg up on those late comers.
These are just a few simple ways to help make your product stand out in a crowded market. Using a personal touch is a great way to enter your clients’ hearts and minds. Respect your customers, and give them every reason to buy from you and keep coming back for products that meet their needs. A lot of these methods are very sensible and don’t take a lot of time, effort or money. They’re great ways to keep you and your products visible and relevant in today’s ever-changing business environment.