Instagram TV is a video content hub owned by Instagram itself that focused on full-screen vertical videos with up to 60 minutes of streaming time. If you call it a content creator game changer of the social network then it won’t be wrong.
You can take leverage videos in a completely diverse way as it is a platform where you can upload long vertical format video. In this article, we will talk about some unique IGTV ideas that you can use for your business or brand and can bring more Instagram following. Let’s have look on these simple yet engaging IGTV ideas to allure the audience.
Table of content:
- Video greetings/Introductions
- Product Demos or Tutorials
- Repurpose Content
- IGTV Exclusives
- Share How Something Is Made
You can conduct a question and answer session with the industry experts or provide a great piece of information about a specific topic by conducting interviews with in-house experts. It is an easy way to get connected with your viewers and get started with this new feature of Instagram.
These type of video are tremendously popular on the video-sharing giant YouTube. IGTV is likely to be a big competitor of YouTube in near future. These videos will help you to get connected with your viewers as these type of content can let the audience know who you are and what you are doing on your channel
Product Demos or Tutorials
Demos are the best way to teach visitors how to use this service or product. Create tutorials, how to and demo videos of your products. That way, you can create a resourceful library where visitors can come and take advantages with this instructional information about any specific product. It will also establish a credibility on your product.
The next up is repurposed content means you can edit other videos or recorded live stream that was originally shot horizontally and put them on your Instagram TV channel. You can also combine clips and create a video and share it with your followers. Moreover, you can also extend the life of your Instagram Live videos and Instagram stories using this idea.
Give your viewers an interesting reason to follow you on IGTV using IGTV exclusive. Create and post these videos that are shared utterly on IGTV. You can use any of the following ideas can become your IGTV exclusives.
Share How Something Is Made
People love to see exclusive content and want to want it urgently and IGTV videos is a perfect way to give them love feeling. Give your followers a glimpse at how something is made? You can create a series of videos that show how you make your product from zero. You can also include a fun craft project for this video.
For Instance, Etsy, a marketplace focused on handmade and vintage supplies is using the same idea. They showed and teach their followers that how they create their products from scratch. They also use this idea for their Instagram stories and save them in the highlights.