Anyone who is an affiliate promoting products knows the power of a product review. It can increase or decrease the sales of a product. According to reports, 70% people who shop online look for buyer reviews. On the other hand, 83% of them have admitted that they modify their buying decision as per reviews.
In this article, I will share with you the secrets of writing a good product review. Once you know the secrets and apply them, the product sales will significantly rise.
Necessary Elements In A Good Product Review:
There are seven necessary elements that make up a great product review. These are image/video, product description, buyer description, proof, negatives, and call-to-action. Now, let’s discuss them in detail.
Visuals do wonders for product sales. When you include an image or a video of the product, you increase the chances of sales in many folds. So, always include an image of the product you are reviewing. What it does is, it draws the reader’s attention and forms a proper connection with them. You can either use the product’s image or take a screenshot of the seller’s website. You can even include an image of you using that particular product.
If you are on Amazon affiliate then you don’t need to download images from Amazon, you show images using Amazon Associates link builder plugin. (Check example at bestdigiworld.com)
Note: Never use copyright images. Don’t download images from Amazon, it’s against their guidelines. So, do it using API or use own images.
On the other hand, videos of products consist ordering, unboxing, using, and explaining the product.
Buyers nowadays are so cautious about fake products, and they should be. So, it is your job to assure the product is well worth their money. That is where product description comes in. Always describe the product in full detail such as features, size, number of pages, ordering, benefits, results one can expect from it, the results you received and so on.
Another important aspect is to talk about your own experiences with the product. Also, you can include how you made the decision to purchase the product. This, in turn, shows your readers that you were in the same place they are right now. As a result, your readers trust you more.
The need for buyer description is to identify the correct buyer for any given product. No product is best suited for everyone. So, never make that mistake by including that in your review. Instead, give a clear picture of who this product is designed for. Also, mention the people who should not buy this product.
Now, if there are two similar products that cater to a same group of people, you can include that in your review. In this way, the reader would be able to decide easily and with not much time which product they should buy.
I write buyer description for my every product review blog post. Buyer description is the most important things and you should care about it. This will helps to your reader to make a decision easily. He can easily get the answer whether he should buy this product or not.
Another important aspect is proof. In general, two types of proofs are mentioned in a product review. One is that you reviewed the product and the other one is proof that the product really works.
For the first one, people often believe that product review sites are biased. They think that these websites do it for a commission or monetary gain of some sort. Therefore, you need to make them believe that you actually reviewed the product, that too without any biases. In order to do that, you need to do a more detailed review than they found on the official sites. In addition, include any hidden advantages and the negative points as well, which I will discuss in the next point.
Now, coming to proving the product’s effectiveness, buyers are suspicious about that as well. So, you need to show them that they have nothing to fear. This would include pictures, details, and videos on how you benefited from the product yourself.
Furthermore, pointing out the negative aspects of the product is very important. Everyone knows no product is perfect. So, do not be scared to talk about them. That would help you gain your reader’s trust, as they will see that you are not hiding anything. On the other hand, if you say a product does not have a negative point, it immediately creates suspicion.
I always talk about pros and cons of a product whenever I write Affiliate product review. Once you state a negative aspect, make sure to point out the reason why you bought the product even with a flaw. Always present your readers with solutions in every step of the way. You can check example here and here.
The Call-to-Action is so very important in a product review. It informs your reader on precisely what to do next. This part should be direct, with specific directions. In addition, the transition should be smooth as well. Check the landing page your readers will go via the Call-to-Action. Design it in a way to increase their enthusiasm. Also, make sure they know what to expect once they go to the Call-to-Action. Read how to get your call-to-action button click.
If you are on the internet market for a while, you know what keyword phrases are. All contents created on the web must be optimized for a distinctive keyword phrase. You might optimize the product review around a particular need or problem. In addition, you can also optimize it for the exact product you are reviewing. Always make sure to choose it in such a way that your ideal reader is attracted.
An easier process to do so is to go for the product name+ review.
This is all the knowledge you will need to write a good product review. If you have any question, or if you want me to talk about something else, do let me know in the comments section below.