When Google said it will start testing its mobile-first index no one knew it will become an integral part of the UX/UI design of the website. This update meant that from now onwards Google will primarily look at the mobile version of the website rather than other factors, for its ranking signals and then will land to the desktop version when there’s no mobile version. This was in its testing period but the online businesses knew its coming thus started working on mobile versions of the websites so that the mobile user experience can be improved.
Another factor which is quite imperative to throw some light is the use of mobile phones in the recent years. The evolution itself has revolutionised the online industry. Thus, today it has become essential to optimise and create mobile-friendly websites in order to pull traffic from the mobile phones. According to a survey held recently on the use of mobile phones, it is noticed that a website receives around 63% traffic from mobiles devices in 2017. These figures and numbers have no stop, thus the only option is to make our websites web responsive and enhance its mobile user experience.
There are factors that tell us why do we need mobile-friendly websites? Although one has discussed above (Google’s update on mobile-first indexing), but let us see few more to have a clear understanding of this article which will tell you about the easy and effective tips to improve the mobile user experience.
Just by making a website and running it over with few images and content is not enough. Other than this having a mobile version of the website is also not suffice until it has certain things falling into place. You cannot overlook issues like increased page load time, squeezed screens, half loaded a web page, images blurred or being shown cut, etc. No one would love to stay with this kind of issues and they would turn to the desktop version and if they don’t have any then you would lose your potential customer. Therefore, the mobile friendly website makes it easy for the visitors to enjoy visiting the website on any other device than desktops.
Let’s See Some Very Common Yet Effective Tips to Increase Mobile User Experience
User Interface (UI) Design
The user interface is the very first step and the most basic one when you want to improve your mobile user experience. UI is the huge factor in making your app’s mobile UX shine. The elements of your UI app can consist of everything from the different screen size your target device has to the virtual keyboard that bangs straight up on demand.
Today there are two platforms iOS and Android that release updates which significantly affects the UI design and impact the user’s experience on how they use the apps. Developers do keep a track of these updates closely and take advantage while developing apps with these new features. This help in effective increase in the mobile user experience of the website.
Design Too Matters
So now when Google is giving importance to mobile – first indexing, a fair and clear website design is very important for the business. The very first is the navigation, of the website which is done in many different ways for the user to have clear website display on their mobiles. As we design for the desktop in the same thoughtful approach the design for the mobile users shall be made.
The users want to easily and immediately react to what they are actually looking in the website. They don’t want to waste time as well, by jumping from one page to another. This shows that website design can be as simple as that but mobile friendly is a must. Also, remember to make all the tiny elements with colours or create them differently as users are too lazy to zoom in and see those tiny toggles and buttons. Thus these shall be readable on the mobiles as well. Therefore, providing a better user experience to mobile users is very important.
Showcase Your Call to Action
What do you want your users to do when they visit come to your mobile-friendly website. Of course, you would wish them to take some action in term of buying a product or filling in your details for some kind of registration etc. As mobile users are goal-oriented and they always know where they have to land and what they have to do, for this they need a direct call to action which will take them straight to the point. It is proven that a direct route to the call-to-action improves your conversion rate.
Also, make your landing page experience a sober one which has a catchy call to action to entice your customers and visitors. For example words like – “get a quote”, “buy now” or “call now”, “subscribe” – in bold letters or otherwise hold the customers’ attention. Do not forget to make them easy to read and clickable.
Security In Every Device
Every user like safe and secure browsing, during their purchase journey. Mobile or Desktop, every website version required to provide security to their customers. Security like SSL Certificates offers data protection from network breach activity, improve customer confidence & build a strong customer relationship. An SSL Certificate creates a secure bridge between user browser and server, and secure all the information transfer between these two endpoints. A Website owner can purchase Comodo SSL Certificate from Cheap SSL Shop at an affordable price; and install on their server to secure their client confidential information.
Work on Bounce Rate
If your websites isn’t optimized correctly for the desktop and mobile phones it will increase the bounce rate. How? Let’s see, well, if the content and the design of the website looks fantastic but if the user on mobile isn’t able to get through to it as it needs flash to install, or you need to zoom in to read or go to the next age to read more, or you need to have add-ons to read or access the website’s content – then it becomes cumbersome and irritable for the user to stay on your website.
By providing mobile visitors an intuitive user experience you will certainly engage visitors for a longer time and would encourage more purchase or enquiries.
Use Images Prudently
As mobile devices are smaller than the desktops and laptops and thus they cover a very small portion of its contents. Therefore, whatever images you are using, use them effectively and appropriately with nice illustrations and a brief summary. It can be a challenge in improving the mobile user experience but with the right coding and simple image optimization, the delivery on the mobiles can be executed.
While wrapping up it is prudent to tell the users that installing SSL certificate is a mandate whether you are optimizing your website for desktops or mobile phones. The answer must be known to you already – that is – enhanced security and strong encryption of your data. Thus, while using these tips to improve the mobile user experience make sure right kind and type of SSL certificate is installed on your website.