We are a local SEO company in Memphis strive to guide our client’s online marketing skills. Our mission is to provide serious individuals achieve competitive marketing strategies.
Part of saying thank you for continues trust and support in our local Memphis SEO company, finally, we reveal one secret. The secret that generates potential income, send us organic traffic and online marketing success. Google Analytics is the secret strategy that has proven effective in any online business websites and blogs.
Here, we provide you google analytics sign up guide and google analytics setup guide in WordPress. In addition, we also emphasize the importance of google analytics in business website. And an overview on how google analytics reports specific data.
Just like in any business, we often heard about business analytics, right? It is a logical system of tracking down reports in any business activities. It is a strategy to:
- track and explain the market segments
- summarize target market
- description of the costumers needs
- record and report of business potential growth and changes in the market trends
In an online business they call it web analytics. Web analytics is important to analyze your website performance. And one of the most powerful tools to monitor website performance is the use of google analytics.
SEO Memphis consider google analytics important to any websites.
Consider this simple logic:
Your self-hosted WordPress website is fully packed with quality contents. All unique articles focused on SEO keywords optimizations. You have already refined your website with the best affiliate marketing strategies. Your website received positive feedbacks, citations and visitors. Now, how exactly you will know your website’s performance?
The answer is…
Google analytics reports will give you:
Unique Visitors Reports
Google analytics track website visitors: how did they found your websites, where did they came from, and how they play inside your website. This is how the use of back links, citations, social network mentions and tags helps you improve your websites.
Google analytics also generate analysis on website’s traffic source. How much traffic you received in a particular time and day. How you leverage from that traffic. And report on how long those traffic stay on your websites.
Google analytics determine your keywords density. Google analytics provide data how visitors reach your website through keywords. This is how SEO keywords rich contents is crucial in every websites. The report analysis will guide you whether you are on the right track.
To learn more on how to improve your business marketing strategy, email us. We are proud expert on internet marketing in SEO Memphis.
How to sign up with google analytics?
1. First you need to have a Gmail accounts. If you don’t have gmail accounts, you can sign up here.
2. Go to google analytics sign up page.
Use your Gmail account to sign up.
3. Once you signed up using your Gmail account, you are prompted to the application form page. Choose the sign up for website, recommended. Fill in the box with the required information about your business websites. The rest is self-explanatory.
4. Once you’ve filled up the form, click Get Tracking ID button like this…
5. You will be prompted to this page
Save that google analytics tracking ID, and keep it safe in your preferred notepad. Just leave it open as you will revisit that after you install the code on your websites.
SEO Memphis install google analytics in WordPress
We prefer to use WordPress, as it is the most popular and effective websites platform for any online business.
The most and easiest method of google analytics setup in WordPress is the plugins method. Tons of plugins for Google analytics that are available and compatible for your wordpress.org sites. We advice you use the clean and simple Google analytics plugins.
Plugins method is easy even if you are not a technical expert.
1. Login to your WordPress sites.
2. Go to add new plugins and search for the best Google analytics plugins. Prefer the one compatible to your WordPress updated sites.
3. Click install now button and you will be guided to the settings page after installation.
4. Just follow simple instructions on settings like tracking your authentication code. Get the code and paste it in the box provided like this…
5. Click save and leave the rest of the task to your WordPress. WordPress automatically send and receive data to Google analytics, that’s how WordPress works great.
Direct paste method, is a little techie but you can try. Go to the themes header.php, right after the <body>tag paste the Google analytics tracking code. Don’t forget to click save.
Function.php method is for computer experts.
Now, visit the page you left open in the Google analytics sign up overview. Or, login to google analytics to open your dashboard. This is where you can set up and track your business website data and reports. Don’t worry if for now there’s nothing reported yet. Mostly, it takes 12 to 24 hours to generate.
Meanwhile, let us tour inside your google analytics dashboard. Good thing is, google analytics provide guides on how to set up google analytics dashboard.
So here’s what you can do to Google Analytics Dashboard
Set up Goals in Google Analytics – to measure conversions for your website. The goals were measured by how visitors walked in to specific page on your site. Reports visitors behavior on your website such as: the time spent on your website and the amount of content s/he manage to read.
Click admin then click goals with the flag icon
Create goals. The choice is yours, whether to create new or import from gallery.
Provide the details like this…
…and follow the next instructions. Hit save button.
Set up acquisition overview in Google Analytics to determine traffic source and marketing campaigns.
Set up website behavior in Google Analytics to get information on your website overall performance: content, search ability and interactivity.
Set up AdWords for keywords and campaigns falls under acquisition.
Piece of advice:
Google analytics only works on a self-hosted wordpress.org. Free wordpress.com does not allow google analytics. We advice you to upgrade to wordpress.org to fully satisfy the benefits of google analytics. If you are serious on increasing your online business success we highly recommend wordpress.org.
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Feel free to seek guidance from us. We specialize in business consulting, digital marketing and social media marketing. We are a Memphis SEO experts dedicated in helping every individuals leverage from online marketing.