Tips For Promoting eBay Listings
When to selling online, eBay is one of the top platforms on the internet and is one of the largest buying and selling communities.
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With the massive audience that sellers have on this platform, it is possible for them to promote their business or products.
The problem is that there are many sellers on eBay, all looking to tap into this massive audience.
There are some sellers who even sell at a loss on the site just to harvest customers.
As the world has evolved, so has eBay, social media marketing and alternatives for the promotion of listings.
The key to success on eBay is to be the top of the listings as this will get you the most visibility. eBay states that higher places are given to those who have optimized titles and good keywords in their titles.
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There are other options for sellers who want to boost their listing to the top of the search.
Some of these methods will cost money while others need time to work.
eBay Promoted Listings
In 2017, eBay started offering a new feature which was their type of sponsored advert. Promoted listings is a way to have your listing placed at the top of the search results.
To do this, you will need to pay for the higher placements.
To use promoted listings you will need to choose the listing that you want to promote by selecting a specific listing or by choosing a category.
You will then have to choose an ad rate which will be between 1 and 20% of the sale price of the listing.
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You can also get a Promoted Listing Ad Rate Trend Report from eBay to determine if you are being competitive and they provide a weekly report about the category trends base on the ad rates set by sellers.
You will only be charged for a promoted listing when the item sells, after a buyer uses the ad and it sells within 30 days.
This means that you do not have to cover any upfront costs.
You will also have access to data that tells you about the performance of your ads and the number of clicks which allows you to adjust the listings as needed.
It’s also possible to display your eBay store on your website and this can be a smart way to get the visitors you already have on your own domain to purchase from your store.
It means they don’t have to leave your site and makes for fantastic
Using Social Media
Twitter, Facebook, Pinterest and Instagram are great platforms to use to promote your eBay listings.
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If you do not want your friends to get tired of your listings on their feeds, you will need to use this technique sparingly.
It is recommended that you look at promoting interesting and hard to find items on social media.
When it comes to the 4th quarter of the year, you can start broadening what you promote because people are going to be looking for Christmas presents. However, you need to be careful and no go overboard.
The key to consistently selling on eBay is to focus on every detail of the listing and increase the visibility of the listings.
Using this strategy will increase the overall visibility of your eBay listings and this should increase your sales.
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Create Promotion Boxes
eBay allows you to create promotion boxes which are graphic displays that can help you advertise the listings in your store.
When using promotion boxes, you will be able to highlight certain items, announce any specials and describe how people can browse your items.
There are 3 types of promotion boxes that you can make use of.
Advertising specific items will be used when you want to focus on one or more of the items in your store.
You will be able to highlight any items that you have recently listed or that are ending soon which will get them a boost in the search.
You can choose the items manually or have eBay automatically choose.
Providing links to other parts of your eBay store is a good way to help people navigate and find the items that they want.
You can use custom links to point to certain categories or pages within your store.
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You can also include clickable graphics into the box that access other pages.
These graphics can be from the pre-designed ones, ones that you have and will not need to meet any particular sizes because they will be automatically resized.
You can also design a custom promotion box.
This is ideal if you want to show certain pieces of information such as payment details or shipping information.
You will be able to write your own HTML for the box, but you need to ensure that it is mobile friendly.