If you want to take your small startup a step ahead with limited resources. You can use Instagram to reach masses without putting in significant efforts and extra budget.
Instagram is one of the widely used social media platforms where your business can get the exposure that it deserves.
If you are wondering, why you should opt for Instagram? You should know that it helps you reach a wider audience, lets you stay connected with the existing followers, and allows you to turn your leads into sales.
Therefore, let’s take a look at the following ways to grow your small business.
You may have heard about the significance of the hashtags. However, this technique will not work until you find and use the right hashtags. For this, carrying out a quick research does not sound a bad idea.
Simply go to the explore page on Instagram and go through the hashtags that you think will come in handy. In the search result, you can also find related hashtags.
This is where you can the new hashtags for your posts. Also, keep an eye on the number of posts that have been posted under these hashtags so that your post does not go unnoticed.
Focus on Posts
When running a business on Instagram you need to keep an eye on what is working for you or which strategy is bringing benefits. So, it is crucial to know which posts get maximum engagement. You can also buy real Instagram likes to maintain engagement.
Instagram can even let you find which hashtags generate traffic. You only need to use Instagram reporting tool in this case and it will provide the information you need.
Plus, you need to study this information and identify which posts resonate with your followers. This step will help your craft your future posts accordingly.
Collaborate with an Influencer
Pairing up with an influencer even just for one campaign can do wonders for your small business. Take note that influencers always have a huge following. And, their reviews create a prolonged impression. This factor benefits small businesses as well.
When you collaborate with a known Instagrammer, you are likely to expose your brand to their audience as well. This way, you can even get a few new followers as well. Unlike traditional marketing, where brands have to contact celebrities for promotions. Nowadays, influencers are commoners who have millions of engaged followers.
Hence, once you contact an Instagrammer to promote your service or brand, you are sure to achieve your milestone.
Being active on Instagram is incredibly important. You can celebrate certain occasions and holiday season not only to be active on the platform but to connect with your audience on the personal level.
Let’s take Christmas or Black Friday as an example. When you post according to the theme, your audience will ultimately get engaged. You can even come up with different offers or coupons to take advantage of the season.
These are one of the events in a year where consumers purchase plenty of gift items as well. So, if you sell products, you can go for 50% or more sale offer. And, even if you have the service-based Instagram, you can still provide a discount and attract followers.
Schedule your Posts
To run a small Instagram account successfully, you need to create a suitable schedule and stick to it until you get the desired outcome. This mean, you should share the new post when most of your followers are online. Instagram insights will provide more information in this context and help you reach your target audience.
Instagram is a versatile social media website that does not only benefit bigger brands. As an owner of a small startup, you can opt for Instagram to make a difference.
Use Instagram on a daily basis along with the cutting-edge features that it offers. And, you are on your way towards success.