Gautier Decoster is a 17-year old entrepreneur from Brussels, the capital of Belgium, a small country in Europe. He created a network of 2.3 million likes and followers through Facebook and Instagram.
Everything started at the age of 11 when Gautier saw the number of applications available in the Apple Store and the potential it had to blow up. However, it was too difficult to develop these applications and too expensive to get it done by someone else. He had several ideas that he couldn’t realize which are now multiple million dollar businesses such as Tinder and Periscope.
Gautier didn’t give up and tried something else: the iBookstore was very powerful as well and didn’t require coding. He was passionate about geography and saw that many people were bored so he made a book full of things to do. It took him 1 year to make these 2 books in English and when everything was ready he wanted to sell them but he couldn’t because at the age of 13 he wasn’t able to create a company in his home country so they are available for free.
Gautier got a few hundred downloads and wanted to make these books go viral. He saw a huge opportunity in social media and used Facebook to make his book known. That’s how he discovered the power of social media. He was also inspired by a friend at school who created a page that went viral and grew up to 400k likes in a few weeks.
Gautier thought “if he can do it, I can do it” so at the age of 14, he created several pages and grew them to 305k likes in 1 year. During that year he overcame obstacles of his environment such as parents saying that growing Facebook pages was a waste of time and friends making fond of him because he didn’t grow as fast as his schoolmate.
As a 14-year old kid, it was hard to not be influenced by his environment. After several months, he was surrounded by like-minded individuals who were also interested in social media and who were way older. These private groups made him boost his Facebook pages and at the age of 16 he created a network of 1.4 million Facebook likes and 200k followers on Instagram. He started these pages in French and Dutch, his mother tongue because he didn’t find the right people involved with the same business in English.
Now, he created a network of 2.3 million Facebook likes and Instagram followers. Gautier focused on Instagram these last months because he met inspiring individuals such as the Digital CEOs who are associated with Grant Cardone (a $400m real estate magnate and New York Times best-selling author). These last months, Instagram opened him many doors for doing business in the future. He took several courses about Social Media Marketing, Search Engine Optimization, and Social Media Management. He’s also learning about e-commerce with platforms such as Shopify and Amazon linked to an Instagram account and Facebook ads that can generate leads.
Gautier focused on getting as much knowledge as possible because he says that young people have time to learn and take action while older people mostly have a family and many other activities that inhibit them. People should take advantage of this fast changing world of huge opportunities.
At the age of 18, Gautier will be able to create a company in his country, combining this with studies in Business. He thinks education is important to guide you on the right path. Education isn’t vital for success but it creates a safety net in any situation.
His goals right now are to work together with Startups in Silicon Valley after graduating from a business degree. He wants to be responsible for the financial aspect of the company. For him, it is very important to go where like-minded people are and he concludes that it is in the United States.
The bottom line is that you should never be influenced by what other people say, especially those who already gave up on their dreams or don’t believe in yours. Always keep going, no matter what obstacles you have to overcome. The more you will be challenged, the higher the results will be. Gautier is also a guy who doesn’t waste time and money drinking, partying,…because time is so valuable. Everything that isn’t in line with your goals should be removed of your life. If you are really committed, you are capable of huge things. It doesn’t matter who you are, where you are, which languages you speak, how old you are,… everything is possible as long as you believe in yourself. Age is just a number! Knowledge is what matters.