What are the statistics you need to pay most attention to when it comes to using YouTube to gain customers? Learn how to get the YouTube insights you need.
Rather than on social media platforms, did you know that four times as many people prefer watching on YouTube?
With that in mind, reaching audiences with video content is easier on YouTube. Needless to say, YouTube being a website dedicated to uploading and streaming videos make the task easier too.
Looking for more YouTube insights you can get from simple YouTube statistics? Read on for more helpful tidbits you can apply to your marketing strategy.
More People View YouTube on Mobile Than on a Computer
To begin our YouTube insights list, try to answer the following riddle. At all times, you have this device; it buzzes, chimes, and it needs Wi-Fi. If you guessed smartphone, give yourself a hearty pat on the back.
Over 70% of watch time on YouTube is on mobile. Take advantage of this fun statistic and optimize your content for mobile. Another fun fact is that YouTube was the most-downloaded iOS app list in 2018.
Invest in vertical videos for all your viewers on their mobile phones. You optimize your website for mobile devices so do the same with your video content. Also, it helps you stand out from the competition.
Learn to Speak Your Target Audience’s Language
Are you looking to widen your reach on the colorful website that is YouTube? Where Facebook is available in only 43 languages, users can access YouTube in 80 different languages. Needless to say, this is a big booster for your marketing campaigns.
Couple this with optimized content and you’re on your way to making big bucks. Of course, the best way to do it would be to target a global audience. Start by providing translations on video captions, titles, and descriptions.
Check metrics like the demographic location of your viewers in the YouTube Analytics section. This gives you a clearer picture of whom to market to first. The comment section is another way to know your international audience more.
YouTube Boosts Your Brand
Let’s face it; YouTube is the new best way to advertise your brand. What can we say? Videos are more fun to watch and more interesting.
This is why more and more businesses are focusing on video marketing. Even your competition is advertising on YouTube. What’s stopping you?
Check the Overview report for your videos to see how well they’re doing. This also reports the top 10 content you uploaded. You can also see which of your videos count in the top 10 for viewer location, gender, and more.
The YouTube Audience Is Vast
Do you want to know if it’s time to learn how to make a second YouTube channel for specific audiences? Before you do, it’s good to understand how massive YouTube audiences are.
Did you know that YouTube is available in over 91 countries?
The data linked above shows the United States is home to only 15.8% of YouTube users. This is a small percentage considering there are over 1.9 billion users worldwide. This isn’t even accounting for the people who watch videos on YouTube without logging in.
Audiences Want Instructional Content
More and more millennial YouTube users are looking up how-to videos. YouTube isn’t only a website to entertain anymore. It’s also a hotspot for internet users who want to educate themselves.
Make your brand a knowledgeable authority figure. Upload educational content on YouTube and share it with the world. You can also add other types of educational content like lectures and explainers.
Use the Traffic Source report to see how viewers found your content. Add external traffic sources by sharing links to your YouTube uploads. You might find most viewers come from internal traffic sources like suggested videos.
Play the Game Your Way
If you’ve noticed, some of the most popular YouTubers are gamers. In 2018, half of the top ten YouTube stars are members of the gaming community. Now, you might wonder how this statistic affects your business.
Well, sponsorship is always a great way to increase brand awareness. It might not seem like a lot at first, especially when you sponsor smaller channels. It’s a gamble but reaching out into these not-so-small niches is worth the risk.
If video games don’t play well with your brand, look for MOBA or tabletop players. Learning how to see who liked your YouTube videos is also a great way to know who your actual audience is. It’ll give you an idea about who else is taking an interest in your brand.
Promote with Mobile Ads
Earlier, we said it’s a wise move to optimize your video marketing for mobile. However, we understand parting with the traditional landscape film template is risky. If you’re not up to it, you can still do the same for your YouTube ads.
Did you know that YouTube takes up a little more than a third of mobile internet traffic? Over the past two years alone, people have watched over 50,000 years’ worth of product review videos. Take advantage of this and don’t be afraid to push your mobile ad into the mix.
Help Your Audience Decide with YouTube Insights
Before you buy something, you’d likely want to do some research on it first. Well, a ton of other internet users does their research on YouTube. Did you know that 68% of YouTube users watch videos to help them decide?
Channel your inner creativity with exciting and educational video content. Bring forth your salesclerk personality and convince viewers to buy your brand. If you’re a behind-the-scenes type, take the reins and be the director.
Get Wacky with Kids
Did you know that videos that feature or aim at children are more popular? Sometimes, regardless of target audiences, adults and kids may find themselves in new niches. Again, you can find out who’s watching your videos in the Analytics section.
It might be the innocence that a child brings to the scene but even adults are enjoying Ryan ToysReview. In contrast, some children find themselves lost in content aimed at adults. Some channels offer more general content.
New Products Become More Discoverable in YouTube
It’s not all the time that you market a novel product on the internet. When you do, you want first impressions to last. YouTube can help make that last.
How do you do it? Use YouTube metrics to get a feel for how people might receive or react to it. You can use promotional videos, teasers, and more to make this happen.
Uploading teasers online can bring forth comments and opinions. You can also see how they found your video through the traffic sources report. Checking in on the audience retention and watch time reports is also a smart move.
Observe Your YouTube Channel, Build a Better Business
That’s it for our list of 10 YouTube insights you can learn from statistics. Don’t be afraid to gather and read more statistics on YouTube users’ activities. Form your insights that will better fit your brand.
We hope you enjoyed reading our list and learned something from it. Do you find fun in converting boring statistics into rousing comprehension? Feel free to discover more by checking out our other guides.