Did you know that there are more than 1.9 Billion websites on the internet today and that people make more than 3.9 Billion Google searches per day? Yes! You heard that right. The internet is clearly a crowded space. So how do you stand out as an educational blogger on such a saturated platform?
The mistake most people make is thinking that an educational blog can be run like any other. As an education blogger, your main objective should be to inform. This does not mean creating content that readers can find anywhere else on the internet.
Educational bloggers need to establish their blogs as reliable sources of information. Ensure you identify questions your audience want to be answered and work towards delivery viable solutions. Are you struggling with your theses? ThesisHelpers has expert thesis writers who’ll ensure you get a good grade.
Here are 15 basic tips to help you make your educational blog a success.
Learn about Your Audience
Every blogger needs to know their audience if they want their blog noticed. Find out what your audience wants to read about. Consider taking a poll to see where your audience’s interests lie.
At the end of each blog post, encourage your readers to comment, so you find out what they had to say about the article.
Write Case studies
Education bloggers should invest their time in writing case studies. Supporting your blog posts with case reports the credibility of the information you provide.
You should also make a habit of attaching statistics to give your audience a bigger picture.
Make Strong Arguments
Every education blogger has an opinion about different subjects. The difference between a good education blogger and a great one is their argument.
When tackling the politics of education, ensure you make a strong argument. Exposing unique arguments draws readers in, and it makes them curious to find out your perspective.
Remember not to criticize other education bloggers within your niche. Those are unnecessary arguments that do not concern your audience.
This cannot be stressed enough. It doesn’t matter what your niche is; every blogger has to be consistent.
Once readers associate your blog with high-quality articles, publishing a low-quality article compromises your credibility.
Also, be consistent with the topics you choose to discuss. Specialize in a given subject and stick with it.
Education bloggers should use a formal tone when writing. Remember, yours is not an entertainment blog, so creative writing does not cut it.
You should also invest in designing a professional blog. The way you present your blog determines how your audience perceives you.
Engage Your Readers
Even though you aim to educate, don’t be mundane and boring. Use your articles to engage your readers and encourage them to interact with you on the comment section.
Ensure you respond to all the comments and use the insights you get to improve your writing.
Begin with the Most Important Information
Readers have a short attention span. To keep them on your blog, implement the inverted pyramid model.
Begin with the most important information and follow them with succinct illustrations.
Use Simple Sentences
As an education blogger, you’ll sometimes handle complex concepts. Imagine using jargons to educate your audience about a concept that’s hard to understand?
Regardless of the complexity of your concepts, ensure you use simple sentences. The short attention span of readers does not allow them to struggle with convoluted sentences.
Avoid Passive Voice
Sticking to active voice makes sentences easy to understand. When explaining concepts, ensure you avoid passive voice because it tends to confuse the reader. Active voice ensures that you improve the readability of your blogs.
Using real-world examples to make your point makes your articles more relatable. For instance, if you’re helping students solve a math problem, you’re better off showing them how it’s done, than telling.
Give Your Articles Structure
Reading an article with long paragraphs can be intimidating; especially if the reader is trying to understand a new concept. Stop presenting your articles as one block of text and break them down with subtitles and bulletins. Giving the structure of your article makes it easier to read.
Readers process graphics faster than text. When you’re writing about a complex concept, ensure you make use of graphics to break it down. Remember to use right-sized images, so they don’t interfere with your website’s loading speed.
Use Call to Actions
Every great blogger ends their article with easy to located CTAs. The call to action can be about a product you’re promoting or an invitation to read something. Encouraging readers to take action helps improve interactions with your audience.
Make Use of Online Writing Tools
Applications like Hemingway App and Grammarly go a long way in ensuring you avoid common spelling mistakes. You also improve article readability and give your content structure.
Read Other Blogs
There’s no harm in reading other blogs. Just make sure you learn about new writing techniques without copying what other bloggers are doing.
Education blogs are becoming more popular with each passing day. Now that you have all the tips to be a successful education blogger, nothing’s stopping you from starting your blog.