2020 is going to be the year of mobile app technology and if you are wondering how we can claim like that then Statista reports are the clear justification to the point. It says that by the year 2020 the global mobile app revenue is expected to 188.9 billion USD which is almost 100 billion USD more than the year 2016. So, what do you think would be the possible reason for this drastic revenue jump?
Mobile app development industry is at an upsurge and acclaims to this goes to the latest trends and technologies that are introduced with every passing day. The inception of new technology is the mandate of the industry as by the year 2022 it is subjected that Americans will download 31.5 billion mobile apps to their mobile devices. Doesn’t this make sense for the rising demand for technologies and trends?
As we can clearly intercept it with data that there are higher possibilities of expansion in the industry as it has a great revenue generation model. The year 2018 has been epic in terms of technology advancements and releases.
The current year is also there with a lot of challenges and inventions. Let us discuss what the future has in its goodie box for the mobile app developers and app development companies. Let us discuss the 18 mobile trends that would be dominating the technology market in the year 2020.
#1 Precision with ‘Predictive Analysis’: Predictive analytics take mobile app analytics to the next level. It is a combination of many technologies like traditional stats and user data, data mining or modelling and artificial intelligence. Developers can leverage predictive analytics to observe user recommendations and forecast the future of business in order to increase engagement levels, drive sales and make more informed business decisions. For the sales funnel ‘predictive analysis’ is much helpful. Businesses are looking forward to this technology, so definitely it is going to be the demand for mobile app development in the future.
#2 More with ‘M-Commerce’: As per the prediction made by Statista by the year 2021, 53.9 percent of all retail e-commerce is expected to be generated via m-commerce. By the time only 12% of the customer finds shopping on the mobile web convenient this means there is a great room for the developers to explore. This is a trend that could be an experiment in the upcoming years as being convenient more users would get diverted to this. Few great examples of m commerce are Apple Pay, PayPal One-Touch, Visa Checkout, Amazon Pay, etc.
#3 Much to Explore with ‘Low Code Development’: We are going to experience something very interesting in the field of coding. Low code development aims to lower the complexity of app development by removing as much of hand coding as possible.
#4 Motion and Location Sensing: Whether it is sharing location for food delivery or to a friend who is coming to you for the first time, the location sharing the feature of mobile apps has solved the problems of many. Motion and location sensing is something the mobile development world is looking through. Motion sensing is used in security, anti-theft, power-saving and games whereas location sensing is useful in Geotagging, Games, Vehicle navigation, and fitness apps.
#5 Innovative ‘Mobile User Experience Design’: Do you know that 21% of users abandon an app after one use? This data by Localytics is actually something for the developers to think about. To cope up with the trend the mobile app development companies should ensure that the app design is attractive that may allow the user to stay for a longer time. Apple has worked a lot on this, and now it maintains a strict culture around app design and engagement, including disallowing automatic push opt-in just to increase app retention.
#6 Get Speed with ‘5G Technology’: 5 G technology is going to benefit the developers in data security, speed, 3D gaming, augmented reality and adding new features to their mobile application. Developers can hence enhance the app functionality with it. For the developers, it is important to use 5G technology as apps developed exclusively in areas with fast Wi-Fi and high-speed cellular services operate satisfactorily for users with limited speed options.
#7 Mounting ‘Blockchain Technology’: As per the report of Gartner, the Blockchain technology market is subjected to hit $20 billion by the year 2024. The report also predicts that in the year 2020 the Blockchain technology would be at a rise. Definitely, it is a place where the developer needs to put more focus on.
#8 Learning at Next Level with ‘AI and MR’: Artificial Intelligence and Machine Learning is something that comes at the top level of mobile app development. When we talk about the future mobile app development trends then they could be considered as the needs because users now tend to be more attractive towards AI and a great user experience automatically converts it into app success. AI and machine learning are comprised by the organizations in their app to build profitability and decrease operational expenses.
#9 Surge of ‘On-Demand Apps’: The journey that started from Uber for on demand taxi services is now unstoppable. There are many apps that have been developed so far. US consumers are spending $57.6 billion in the on demand economy and the expenditure is expected to rise in coming years too. There is a surge of on-demand apps and definitely a trend that mobile app developers should look forward in 2020.
Source: App Samurai
#10 ‘Wearable Apps’ on the Go: A trend that generates the highest possibility for the developers is wearable apps. Earlier they were introduced for a healthy lifestyle in the form of fitness trackers and smartwatches and those designed to monitor vitals for chronic patients – blood sugar, cholesterol, and heart rate meters. For a fitness and health app, it is necessary to have all data within easy reach on the smartphone. This is why many wearable gadgets come with mobile apps. The graph is expected to rise as by the year 2022 total wearable shipment of Smartwatch is expected to touch 121 million. More wearable devices mean more apps.
#11 Chatting Through ‘Chatbots’: There is a tendency of mobile users to abandon the app after a certain time. This is probably because they don’t find what they are getting. If they will get an assistant to direct them then the search can convert into sales. Tech giants are working on this suggests that web developers have much more to explore in this and 2020 would be the year when they can do a full fledge experiment with Chatbots.
#12 Things About ‘Internet of Things’: Smart devices, smart homes, smart cities, smart vehicles these are the solutions that have simplified our lives and we are looking for something more on this. For every connected device, there is a need for a mobile app. So, IoT mobile app is surely going to be one of the top trends in 2020.
#13 Complete Emersion with ‘AR and VR’: Augmented Reality and Virtual Reality is not a new concept, but still the mobile app development industry has much more to explore in this. Predicted to reap over $200 billion in revenues by 2020, developers are expected to create breath-taking mobile app experiences in AR and VR, and with compatible hardware entering the market, we can’t wait to get this party started.
#14 Introduction of ‘Instant Apps’: It is a type of native app that the user does not need to download or install. It helps mobile app developers to achieve a better conversion ratio as compared to a regular app. The most probable reason for this is great user experience. Other than this what makes them a blooming mobile app development trend for 2019 is that:
-They are smaller in size as compared to regular apps
– The app provides basic functionalities of the website
– Does not consume extra space in the phone memory
#15 Recompense through ‘Mobile Payment Services’ or ‘MPS’: As it is known that payment gateways provide frictionless payment options as compared to traditional payment modes, users are expecting this in their mobile phone too. We all know how the payment method shifted from cash to card and then to mobile wallets and now many are also switching over digital currencies. 2020 would be the year when mobile app developers would create apps that will integrate payment gateways and mobile wallets with strong features.
#16 Sky Full of ‘Cloud Storage’: As it has been already mentioned above that there would be significant in the increase in mobile app development. For that more storage space would be required. As cloud service enables a user to accumulate more data into business, it is expected that in the coming year we could see a blooming ‘cloud storage’ in the field of mobile app development.
#16 Safekeeping with ‘Cybersecurity’: With the number of apps rising in the market, it is expected that app developers would boost the security features. According to the report published by Symantec there are around 24,000 malicious mobile apps blocked every day. This hampers the global reputation of an app. For sure, in the upcoming year, we are going to see a great rise in cybersecurity.
#17 Best with ‘Beacon’: We are going to see a great usage of beacon technology in mobile app development in the year 2020. Beacon device helps to identify the target audience and implement individual approaches to potentially interested users. A beacon device with a strong mobile app can make a contribution to enlarging the customer base, effective product exhibition, clear mapping, etc.
#18 Enterprise Mobile Management: It is expected that mobile applications would be at its peak performance for businesses. Definitely, this is the reason why enterprise mobile management is into existence now. In the year 2020, it is predictable that these services will help foster app security and management of finances among entrepreneurs.
Over to You
There are many new things in the field of mobile app development that we are going to witness in the coming year. The experiments of today are going to be the trend of tomorrow. For sure we are going to see something even more than what is mentioned above. Mobile app development companies are continuously working towards improvement because their app performance is going to build their global reputation.