For beginners to the e-commerce world, digital marketing is often nothing more than the occasional social media post about their latest product or an investment in Google AdWords. It can be a lot more than that, and the fact is that every page on your e-commerce store needs to be fully optimized towards a strong marketing strategy.
With the high levels of competition, it’s imperative that you gain some awareness of the importance of digital marketing and how best to use it. There are many e-commerce stores that manage their digital marketing very well, and learning from the successes is a great way to educate yourself about what works and what doesn’t. Here are the perfect starting points to get your digital marketing right.
Establishing your strategy
First of all, you’re going to need to implement a digital marketing strategy. This will be largely guided by your brand and your product, but there are some new trends in digital marketing that are proving very effective indeed. One of the fastest growing methods is to work with influencers that are based in your own business niche.
Influencer campaigns are those that use people that are already established in your business area, and has the twin benefits of not only granting you a greater audience reach but also means that you gain that all-important testimonial from an influencer that is trusted by their fans. There are any number of ways to find the right influencer, so don’t just fall back on the ones that you know. From YouTube reviewers to Instagrammers, the rise of the influencer continues to grow unabated, and taking advantage of this trend is a great addition to your marketing strategy.
There’s no escaping the fact that the most valuable digital marketing strategies involve content. Posting regular, unique content has a number of benefits, not least of which is improving interaction, social media sharing, and improved SEO rankings. Your content needs to be valuable to the consumer, so you want a combination of easy to read but informative posts that utilize a range of types. Some demographics prefer long-form essays while others are more likely to share video or infographic content, so your target audience is key to deciding on your content style. If you struggle to make time to create quality content, consider using professionals in the digital marketing sector, with companies like Blackbeltcommerce.com able to develop content strategies that will boost your SEO and grant much greater online visibility.
Upselling (and downselling too)
If you’re in any doubt as to the power of upselling, then you need only look at the format of Amazon, the largest e-commerce platform. On Amazon, you are constantly prompted with suggestions that are based on your previous buying history or simply reminding you of what you have looked at in the past. The reasoning is sound. If a customer is already buying something from you, then they are far more likely to buy an item that matches their purchase. If you’re using a platform like Shopify, there are apps that you can use that will bundle products together so that users are prompted when it comes to their shopping cart decisions.
Digital marketing is as basic or as complex as you want it to be. The important thing to remember is that there are evolving trends that will affect your marketing strategy, so it’s worth keeping up to date on what other businesses are using. Remember always to use your analytics to determine how well your own strategies are working. The right data could prevent you from wasting time on outdated methods, and increase your profits as a result.