The idea behind guest posting is actually rather simple and doesn’t take more than three steps to do it.
- Find a site to pitch your guest post ideas to.
- Find the relative topics to write about on their site or blog.
- Write your content, and get it approved and published on the other person’s website.
Ideally, that published content should have a backlink to your website.
When done right, guest posting often proves to be a win-win situation. The site owner needs content while the SEO needs links; perfect.
But much more goes into this process, such as filtering, and prioritizing the sites. Most sites don’t have a ‘write for us’ page, but if you provide original, solid and engaging content, there’s a very good chance that content will be taken and posted on their site with a backlink to your site.
Since the process has a lot more ins and outs that most business owners might not have the time to grasp, let’s get into what counts for an online business, which is how guest posting increases your online audience.
Reaching the right people
A lot of traffic can mean generating leads and which can turn into sales. But a lot of traffic can also mean nothing if that traffic is not the right audience. You want the person who is searching for your service or product and not just the person online, so it’s about getting quality traffic, which is one of the perks in guest posting. The traffic that is attracted to your guest posting is much more likely to take action on your website than other traffic. As mentioned at the beginning, you need to reach the right sites and address your niche with the right content to entice the right audience. If you’ve tried guest posting, but saw it wasn’t working for you, there is a good chance you’re just not targeting the right sites, not enticing the audience enough with your content, or a variety of other reasons. Because the fact remains that proper guest posting does increase traffic.
Not too long ago, it wasn’t difficult to get highly ranked. Provide some content and links here and there on your site, and you are good to go. This has changed drastically over the past decade as search engines themselves have changed what they’re looking for. Link building is definitely needed because inbound links play a very important role in the search engine ranking algorithm. It’s now more about quality and not quantity.
You can find a well-explained guide about SEO links at SEOlutions Guest Posting Service and the types of links to focus on for your website. You’ll also find several topics related to SEO strategies. When it comes to SEO, guest posting on other sites can even offer better value than creating new content on your own site, provided of course that you get the backlink.
Expertise attracts people
It’s natural to listen to a person who is an authority on a given topic. You can make your website prominent, and you can be an influential content provider if your guest posts are targeting the right audience. You become influential if you’re meeting all the requirements of your readers and doing so by addressing them directly.
This increases your worth online and boosts your impact. As a result, your website would be ranked higher when search engines notice this influence online. With your authority, you’re building relations, making yourself known, and gaining more and more exposure.
It’s not a short-cut
If you’re looking for a short-cut or easy way to gain more traffic, know from now there isn’t. If you want qualified traffic, relevant links, motivated leads and sales, and authority in your business, then guest blogging can give you all of these and much more. It not only generates leads, but also generates revenues. You will also have on-going relationships with bloggers and others to stay ranked high on a long-term basis.