There’s no denying that digital marketing techniques are very important for modern businesses, but that doesn’t mean that there isn’t still a place for more traditional marketing. In fact, including traditional marketing in your strategy can help to differentiate you from the competition and make your brand more memorable. One particularly effective form of marketing is to give your customers, clients and leads a branded gift that they can use either in their home or professional life. This can be hugely effective for businesses of all sizes across a range of sectors.
Here are 4 key ways that promotional products can benefit businesses.
- Encourage customer loyalty
Giving a customer a gift that is genuinely entertaining and/or useful is always going to be met with a positive reaction, which can boost their sense of loyalty to your brand. When deciding whether to business with a company that gives them something in return for their custom or one which does not, a gift from you could tip the balance in your favor.
You could opt for useful products such as branded stationery, coffee mugs or drinks bottles, or a quirky and unique custom magic 8 ball which has been made in your company colors with unique questions and answers. The more creative you can be in your promotional products the more likely it is they will remember your brand in the future.
- Strengthen business relationships
The giving of promotional products can strengthen existing business relationships. whether that’s through building a support network of other business professionals, establishing connections with customers or long-lasting relationships with suppliers. Strong bonds in business result in stable growth and referrals as well as helping you to establish your brand as an authority in your sector.
If you can find out what kind of products they use on a daily basis, you can give them a product which they are more likely to use again and again. Alternatively, you could run competitions or giveaways via social media with your branded products as some of the prizes. This should boost engagement and is a great source of content.
- Affordable marketing tools
Promotional products are one of the more affordable forms of marketing as they are not only generally low in cost, but they also last for a long time. You can keep a store of them ready for special events or meetings. In addition, if you ensure the product is useful the recipient will be exposed to your branding for a long time to come. This is why promotional products are ideal if you are exhibiting at a conference or trade show. Even if someone doesn’t need your service when they get the product, if they have it in their home or office, they will be reminded of your brand when the time comes.
- Increase brand visibility
Promotional products are mobile advertisements for your business. Wherever the recipient uses them, they are exposing your brand to a wider audience. Ensuring your logo and company name are prominent will make your brand more familiar to people so that when they see another element of your marketing they instantly recognize you.