Apple App store estimated around 2.5 billion app downloads last year. This standalone tells us the importance of mobile app in the modern world. Another survey done in the year 2016 revealed that more than 85% of the purchases is now done with smartphones.
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This brings us to the question ‘Is mobile app really important for your eCommerce business?’ Yes sure you can answer the question after you have read this blog.
Here are 5 reasons that will force you to think why the mobile app is important for your business:
1- E-commerce shopping with mobile phone
There is a tremendous increase in the sales of e-commerce products via mobile phone app. Companies are now focusing on mobile phone apps rather than going for the website first. Many of the well-known companies started their business with the simple mobile app and now they are ruling the landscape of the internet.
2- Mobile purchase is safe
Stats reveal again and again that mobile phone purchases are labelled as safe purchase by the customers all across the globe. Users tend to take instant decisions based on the ease of payment that is supplied by the mobile app developer.
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There is no doubt that the mobile apps keep the customer engaged for a longer period of time which gives companies an edge to make the customer purchase from the company.
3- Apps are labeled as more reliable
As mentioned in the previous point mobile app purchase is treated as a reliable purchase than the actual website. With secured payment methods, customers feel free to purchase from the mobile app than going for the website purchase.
Furthermore, most of the mobile app development companies are now going for simple GUI which gives user the ease of purchase. Users can purchase their desired products without going through so much hassle.
4- Mobile App creates brand loyalty
Most of the brands have realized this still many of the brands are still not convinced with the mobile app for eCommerce. While many of the users install the app to do the purchase, in reality they just build a bond with the company.
And this bond is what drives the customer to make purchase. In general this installation of app is like having a friend. Customer treat the app as their friend and expect to help in their time of need. If the friend (mobile app) delivers help when needed the customer share its experience with other friends and family.
5- Best way to build trust
Building a mobile app gives you advantage of trust over your competitor. With a mobile app it is great way to sell your products from your platform. This gives customers security & privacy for customers to make payments without worrying about penetrations in the payment gateway.
On the concluding end building a mobile app is one way to differentiate from you competitor.
eCommerce web development is pretty common these days but building an app and reaching the audience is the hard part is to make an app that is both usable and safe for your customer. Often times companies build apps just for the sake of following what others are doing, but in this fast phase world it is best to build an app that gets the message across, that gets your products to sell, and that gives customers an ease to go for your brand without worrying about the security and safety of personal information leak out.