If you really want to see your site make a difference then you should be implementing the following SEO strategies.
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1. Posting Informational And Unique Content
It can’t be stressed enough how important content can be for a site. In fact, it’s probably the most important aspect you need to focus on. Because as the chain reaction goes, interesting content keeps users engaged and on the site, and the longer they stay, the more search engines take notice. And not only will it boost your ranking, but it will also establish your site as one with authority.
When you post content, make sure you have a keyword phrase that is relevant to the content but will also help people to find the content via a search engine.
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For example, if the article is about taking care of special bugs, the “focus” phrase should sum it up in three or four words. Then, you use this phrase naturally throughout the article.
It can also be useful to utilize font tools like bold, italics, and heading tags in order to give key phrases more emphasis. Although, getting caught up in the key phrase can be dangerous. Instead, make your first priority the user reading the article, seeing as those are the articles that keep people coming back.
2. Stay Relevant
The only way you can stay relevant in the fast-paced online world is by posting consistently and keeping your content updated. Search engines love content that is up to date and fresh, which is something to keep in mind.
3. Using Metadata
During the design process of your website, you’ll notice each page has a designated space between the <head> tags. Within this space, you can put the title of the article.
Take note that CMS website platforms will have the metadata pre-populated, and if you break down metadata some more you get:
– Title Metadata
As the name suggests, this metadata is directly related to the heading of the page or article. In fact, consider it the most critical metadata on your page.
– Descriptive Metadata
This is a small section you get to entice readers with. In other words, when online users “window-shop” between sites, the descriptive metadata will be the taste they get of what’s on site. Search engines use these small pieces of information when returning results for a search.
– Keyword Metadata
This is when other popular variations of a key phrase is used. If you are able to add two or three variations, there is a better chance showing gaining higher rankings.
However, you want to control these variations and maintain a natural flow of the content.
Check out these tips from 4mat on SEO.
4. Use Powerful Links
Adding internal links to the article is a great way of gaining exposure. But you need to use the right text. For instance, many website owners like to use the phrase “click here”. Instead, they should be linking to something like “Ohio bug control service”.
5. Make The Most Of Media
If you are posting media like pictures and videos, use the alternative tags to better describe them. Because now they will become part of the text search for engines, providing you with more exposure.