When it comes to your business, It’s never too late to learn and grow, no matter what stage it is at. Whether you’re launching a new business tomorrow, or are already in what you consider the mature stage, small tweaks and changes to the way you run your daily business can have huge impact on everything from customer relations to the bottom line.
In this article let’s look at simple productivity hacks you can use today to help your business flourish and grow – from working more efficiently, to setting goals and marketing yourself more effectively.
Define Your Goals
The quest for success in a business starts with a target. Goal-setting is about focusing on moving in a certain direction. Write down your goals but also date them and visualize yourself actually accomplishing that goal.
Know everything about your business and always network with those who know more than you. The biggest difference between people who succeed in business and those who don’t is persistence with your goals.
Success requires risk, and in a highly competitive business you can’t always play safe if you want your business to succeed. Review and renew your goals constantly to check out the time scale you have for implementing your business plans.
Marketing always starts with word-of-mouth advertising, with customers promoting your business to friends and family. Sending out a regular email newsletter will keep clients up to date with new products and specials. Facebook, Twitter and Google AdWords are just some ways to promote your business.
Social media platforms are important tools for a business, and they are quick ways to network and share your company’s message with prospective customers. Social media is here to stay for a long time so simply embrace it. Kate Johnson, who runs BestofBudgets.com, was able to increase her site’s traffic by over 100% in one year using Pinterest, a social media platform very popular with women, her target audience.
Know your target audience first, then leverage the proper social media channels to reach them.
Time blocking becomes essential when your days are disorganized and unproductive. Block out chunks of your day to complete specific tasks, and if you’ve got a gmail account, you can easily access apps such as Evernote, Trello and Google Calendar for your time management needs. These all help you become more focused and goal-oriented.
You can include things such as breaks, checking social media, checking invoices and admin work etc. Get these things off your to-do list as soon as you can so they’re not constantly nagging at the back of your mind. It will free up energy for you to get to those other important tasks.
Optimize your Work Space
A short break in a chaotic workday can actually help you complete a job faster. When stress threatens your concentration, take a deep breath, get up and move around a bit. Bend over, allow your arms to dangle, relaxing all your muscles. What really matters is making it a habit of being more active with your desk-bound job.
Ensure your workplace and that are of your employees are properly optimized. Ergonomic office chairs with excellent lumbar and back support are a must, and if you’re on the computer often, make sure the mouse you’re using is ergonomic. Proper screen and desk height, plus ample lighting are all essential to creating a work environment that induces you and your employees to work harder and better.
Speed sounds like a buzzword, but in the 21st century, customers want everything yesterday already. If you can’t deliver quickly and efficiently, you stand to lose your customers to your competitors. You have to keep to time schedules. Some older companies still hold onto old methods of doing things, but in an era of high technology, you have to leverage IT to evolve your company or it won’t be able to keep up with demands.
Take action first, then calibrate afterwards.
Even if you’re a 2-man business, keep accurate records about the market, your clients and taxes. Without records you could end up on the road to bankruptcy. Financial records are the most important records to keep, and delivery notes and credit notes will be proof later on that your goods were in fact received by the customer.
Whatever kind of record-keeping you implement in your business, it needs to be in line with the business you’re running so you can guarantee your customers their products at the right time and at the right price.
Every business has those frustrating times when the figures reveal little growth. Don’t rely solely on your own efforts – learn to delegate to employees and check in now and then to inspect progress. If you delegate kindly and effectively, you will get more- and better work- from your employees.
The tips provided above are essential for you to ensure your business remains viable. Satisfy your client’s needs – give more than what they expect and you’re guaranteed to stand out above your competition.