Graphic design companies play a significant role in creating effective marketing strategies. It is impossible to establish the visual identity of brands without the efforts of such agencies. In this article, we are presenting a list of the top graphic design trends in 2019 which will dominate the landscape.
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These trends will influence the way businesses connect with their audiences and leave indelible imprints of their brands in the minds of prospective customers. Graphic design incorporates technological advancements as well as artistic influences to create branding messages. This mixture of technology and art can be clearly seen in the digital design trends presented here.
1. Increased Use Of Bright Colors
The most significant shift will be seen in the color palettes of the designers. Leaving behind muted tones, they will include more and more bright colors in their layouts. Expect to see more of electric blue, bright yellow, and similar shades in designs this year.
Professionals want to immediately grab the attention of visitors with vivid hues. Instead of stark and bold colors that ruled the past year, this year see a marked shift in favor of brightness. These shades will be visible not only in promotional material but also in other areas like product packaging and digital graphics.
2. Isometric Illustrations Will Become More Visible
Isometric design involves visually representing a three-dimensional object in two dimensions. Such illustrations help designers in effectively communicating visual messages in a limited space. These designs are neat and uncluttered with much more depth than flat layouts. This helps in creating a lasting visual impact with simple layouts.
Professionals will use such illustrations to for effective visual storytelling. They will use isometric drawings in explainer videos or tutorials to easily convey ideas to visitors. Another area where this drawing technique will be more visible is icon design. Icons created in this manner will be much more tactile and eat up lesser digital storage space.
3. Entry Of Augmented Reality In Designs
When augmented reality first became popular through games and other applications, it was considered as a passing craze. This technology which superimposes digital information over a user’s existing environment has grown remarkably since its inception and is here to stay.
In the coming days, people can expect to see innovative AR authoring tools that will help in creating immersive content. This will facilitate the entry of this innovative technology into graphic designs. Businesses will try to use AR to create much more engaging content that will help them connect with mobile audiences.
4. 3-D Design Techniques To Create Layouts With More Depth
One of the topmost graphic design trends in 2019 will be the use of 3-dimensional techniques in design as well as typography. Professionals are expected to discard flat layouts and incorporate three-dimensional elements to create more depth in the designs.
They will be using the technique not only in images but also in typography. Fonts that seem to pop out of pages will definitely catch the eye of a majority of viewers. The best thing about 3-D technique is that can be applied to any element.
5. Open Compositions Will Replace Closed Frames
Designers are slowly discarding framed and boxed layouts in favor of open compositions. These seemingly infinite designs which shun hierarchy and ordered arrangement, provoke viewers to use their imagination. In some ways, such compositions can be much more engaging than traditional neatly-arranged boxed layouts.
When you look at an open composition, it seems that you are viewing only a part of the whole picture. The grouping of the elements can seem broken but that is where the beauty of an open composition lies.
6. Using Pictograms To Communicate Branding Message
Pictograms are generally used for representing data and are mostly seen in charts or text content. They help in explaining a concept easily through a single picture. Be prepared to see these images in designs as professionals are using them to pictorially represent different sections.
Some innovative logo design services are even using pictograms to create logos. They feel that such images are ideal for effectively communicating a theme through an appropriate symbol.
7. Warm Tones For Photos
Designers are using real-looking photographs rather than professionally-shot stock images. Their objective is to give a candid and amateurish feel to the photos. The other tactic they are adopting is using warm and vintage colors for photographs. In contrast to the bright neon colors, this year will witness a return to old-style photography with warm and earthy tones.
These are the biggest graphic design trends in 2019 that are expected to dominate layouts in the coming days. However, no one can say for sure which trend will make the most impact as technological changes and art movements can easily give rise to new influences.
Jacob Graves is a Web designer by profession and he works for a firm which provides responsive website development Vancouver – FernWeb. He uses to write useful tutorials on Web design and socialize its different social media platforms.