Social media was once just for personal use. It was fun and not thought of as anything too serious. As time has gone on, however, business owners have seen its potential, and now most businesses have at least one social media page, and perhaps many of them on different platforms. If your business doesn’t have a social media page yet, or you have one but you’re wondering whether it is really worth pursuing, here are some of the best reasons for creating a page or continuing to work on the one you already have.
Increased Brand Awareness
Just under half of the entire world’s population uses social media in one form or another, so it is the ideal place to capture your target audience’s attention and show them the new products and services that you have. Showcasing your brand on social media isn’t just something that those already aware of what you do will see; using the right kind of content means that your posts will be shared far and wide, and hundreds or perhaps thousands (or more) people will see what you can offer.
You can even pay to boost your posts even further, and if you work out a marketing strategy before you do this, it can be hugely successful. If your budget doesn’t cover this, then you could consider using savings or taking out a loan to enable you to gain more coverage. Read this page about loans for poor credit, and you can determine whether your returns would give you a good profit.
Give Your Company A Human Side
People like to buy from other people, but often when you are working online, it is difficult to give your business the human touch. There is no interaction; there are just sales transactions. Social media can change all of that for the better and allow your customers to see who the people are behind the business. That can definitely help to increase sales,and it puts your business in a positive light as well. This will, of course, only work if you interact with people who comment on your posts or ask questions and if you make those posts interesting to start with.
Stay In People’s Minds
Not everyone you make contact with is going to need your services there and then, but if you continue to use social media and post regularly, they will see your brand, your logo, your posts and information all the time, and your details will stick in their minds. When they do need whatever it is you are offering, they will immediately know where to come. Some marketing campaigns are slow and steady, and very often this is the case with social media.
Increased Website Traffic
Good social media posts can be a great way to drive more traffic directly to your website, and this is especially true if you post links to your blog, for example. Writer a ‘teaser’ post with the link and you will find that many people click on that link in order to read what you have written. Once they are on your website, they are likely to explore it a little more and look at other blog posts orideally, your product and service pages. The more people who visit your website, the better it will do in Google rankings (along with good SEO techniques) making you more visible to others when they are searching for your business type.
Social media is a great way to boost sales directly as well. It doesn’t matter what you sell either; there will be a page or a group that is dedicated to it. Your social media page or pages will become a big part of your crucial sales funnel, and every new contact can be a potential customer.
More and more people are joining social media every day, so there is always a chance to find new customers and new people to impress with your business ethos and services.
Word Of Mouth
Word of mouth is a massively important part of marketing; if you can get people talking about your business in a positive light and telling their friends and family about you, you will increase your opportunities to sell while also saving money. Word of mouth costs nothing, after all. Using your social media account to show people what you can do is a good way of beginning the process of word of mouth advertising. Make a viral post that excites and intrigues, and people will start to talk about it offline as well as online. It can boost sales dramatically.
You Can Go Viral
Ideally, you will want every post you write to go viral, but in reality, that is unlikely to happen. However, if you can ensure that at least one of your posts does get shared by thousands of people, then you will have created something very special in terms of boosting your business.
There is no doubt that you will have been mentioned on social media, and that you will continue to be mentioned whether you are there to respond or not. People discuss all kinds of things on Facebook and Twitter, for example, and that includes both positive and negative experiences they have had with businesses. Since you will be talked about anyway, it is far better that you are there to respond to comments and manage your reputation on your own terms, rather than letting other people do it for you. It can make a big difference even if someone has posted something negative; if you are there to defend yourself or to apologize, then even if you are in the wrong, people will look more favorably on your business.
If someone is praising you, then thanking them is important too!It shows that you are humble and that you appreciate your customers, and this will encourage others to use your services, knowing they will get a good response and be comfortable with you when working together.