In the recent times, Artificial Intelligence has gained the huge popularity in the app development marketing and other industries. Today, there are lots of popular tech companies that are showing their interest in Artificial Intelligence as this high-end technology has transferred the entire way we are interacting with our smartphones.
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From Google’s $400 million acquisition of DeepMind and Faraday Future’s opening of self-driving supercars at CES 2017, Artificial Intelligence is the hottest topic to talk about. These are some of the examples of committed companies that have towards this high-end technology, mobile considered as the most promising and interest areas for AI.
Along with this, developers and businesses in different industries are looking forward to new ways to utilize their customers and business data to serve an excellent customer service, reimagine their process, and products from chatbots to predictive analytics.
When it comes to artificial intelligence app, it is not only limited to digital assistants such as Siri; however, they are served for various reasons like security to eCommerce. With this, various entrepreneurs are mainly focusing on developing artificial intelligence app to transform the customer experience.
What is Artificial Intelligence?
Artificial Intelligence is one such term that you hear from quite some time now, but do you know about this term? It is an area of computer science, which mainly give importance to the creation of intelligent machines, which work and act like a human being. There are some of the activities computers with artificial intelligence are designed to include:
- Speech Recognition
- Problem Solving
Currently, this high-end technology, AI can be used for various purposes, but within the mobile industry, it can be embedded using chatbots. Even numerous mobile app startups are adopting artificial intelligence so that they can retain their users.
Providing more information on the technology, AI app development will be considered as one of the top ten strategic trends in 2017 as per the Gartner predicted report. Furthermore, he also predicted that more than 200 of the biggest companies of the
world will create apps using artificial intelligence in technology this year.
Do You Know How AI influencing Mobile App Development?
For the last couple of years, AI has been a powerful force in the mobile app development, and most visible to consumers in the form of Apple’s Siri. The relative obstinacy of static and rules-based algorithms has given an opportunity to a variety of applications as machine learning has moved out of its infancy.
By using AI technology to your mobile app, you can streamline the users’ experience and give them a smooth experience at one such level by a one size fits all interfaces.
- Today, more than 70% of applications are abandoned by users, within 7 days of downloading.
- Now, the expectations of consumers exceed the average app’s performance in terms of speed, bugs, and user experience.
- Approximately 74% of Australians depend on their phones as they do on their desktops when it comes to search for information, opinions, and ideas.
As per these stats, we came to know that the number one driver of app user adoption is to deliver one such solution, which is most useful and relevant to the user. In simple words, we can say that giving a relevant experience to a bigger group of people allows your app to get a chance to plea to a wider user base.
Some of the Top Innovations that Can Use the Concept of AI
App User Interfaces
A popular application like WeChat is becoming a popular mobile OS, whereas Facebook Messenger is becoming a platform for customers to interact with businesses and applications are growing instantly.
Now, the old tap interface is becoming restricted in terms of what it can achieve, and various experts say that it will be replaced by the chat interface in the upcoming future. Shifting from a tap interface, users can use chatbots for a smoother experience like to book a ticket, hotel, cab, etc.
To enhance the user experience manifold, the chatbots can uncheck the potential of AI. Nowadays, chatbots are becoming highly popular and more prevalent. We can already see that in how chatbots are being integrated.
Boosting the User Experience
Automated reasoning is the biggest application of AI and we can program the apps so that they can instantly make decisions about different parameters and situations. Today, Artificial Intelligence has made applications as the name suggests intelligent in that now they can think of their own with less human intervention.
However, the algorithms that have made the capability possible, take millions of data points delivered by analyzing the actions of the users on the app. Through automated reasoning, you can get help in making the application more personalized instead of one size fit all experience.
It delivers an enhanced user experience for the users, a qualitative product and backed by data and numbers.
Cross Selling on the Application
Do you know that getting new users for the app is not as easy as it sounds? It is a time-consuming process and expensive too. However, you can sell more to your existing customers and gain the maximum revenue from your mutual relationship with them that is the main driver of growth for any firm.
A consideration of the past transactions, actions, and views can help you to categorize users into different “similar” groups of customers. Then, you can also consider and use the behavior of these groups as data points and use predictive analytics to push instantly and services in the catalog efficiently to the customers.
Last year, we have already various advancements in the Artificial Intelligence, and this year, it is also believed that AI will majorly impact the everyday lives of millions of people worldwide.
So, if you have any mobile app idea in mind related to AI, you should consult an experienced mobile app development company that has a team of professional mobile app developers.