When starting a new blog or online magazine it seems hard to find a niche. Some of them are relatively easy, with a lot happening and a lot to cover, while others have a great potential for affiliate sales, thus providing a steady stream of income for the publisher. The problem today is, though, that in these niches, the competition is big and fierce, with thousands, perhaps hundreds of thousands of blogs, magazines, and ezines competing for the favor of the same readership, including some major editorial groups that are hard to compete with when it comes to professionalism, sources, and budgets. Luckily, there are still a few niches that are underrepresented in today’s blogosphere, where there is still a lot to cover, like in the case of the ones below.
The gambling industry
There are thousands of so-called “gambling” blogs out there filled with nothing but affiliate links and non-committal, generic articles and “guides” about gambling – but there are very few websites and blogs that cover the gambling industry itself. While it’s not a small deal – it’s a multi-billion-dollar global business with many major players (forgive the pun), different laws for every country, trade fairs and industry events, hardware manufacturers, online slot software providers that deal both in the real-money and the social gaming branch, and lots of other things to cover.
This niche will become even more lucrative as the US market opens up to online poker, sports betting, and other branches of the iGaming business.
The vast majority of startups covered by the (mostly online) media have at least something to do with technology – either a new smartphone app or a new smart device, perhaps a brand new service that has something to do with the internet and disrupts a traditional business, and the list could go on and on. What about the startups and the innovators that don’t have anything to do with smartphones, apps, the blockchain, and such things? There are more than enough of them that want to redefine the food we eat, the clothes we wear, the way we learn, and many other aspects of our lives. These don’t get nearly enough attention today – this doesn’t stop them from raising funding, launching products, and adding value to our lives.
Covering these initiatives is an extensive niche that has little competition online today.
Whatever you’re passionate about
Finally, here is a piece of advice about niches, topics, and blogging: don’t seek the profitable niche but find the one you enjoy covering and stick with it. As author Mark Manson wrote in one of his articles, a blog is not a business plan – you shouldn’t start blogging for money. The majority of big names in online publishing didn’t – they started writing out of a passion for their topic, and things kind of happened from there.
If you manage to combine your passion for a topic with persistence and a dash of talent and manage to establish yourself as an authoritative voice in your area, you will be able to make a living writing about any topic you choose.
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