If you wish to make your SEO campaign a big success, you must concentrate on setting your unique goals and aspirations, coming up with a precise action plan and implementing the plan by using the right techniques. White hat techniques are the only ways you could attract double traffic to your specific website. SEO experts suggest an emphasis on link building, on-page optimisation and link-structure for boosting search engine ranking of your website.
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The Google algorithm is known to be incorporating numerous signals while determining the ranking of pages for a search. Knowing precisely the most significant factors impacting your SERP ranking and then optimising accordingly would make the real difference between failure and success. We would be focusing on areas that would be delivering effective outcomes and a huge return on investment.
Online publishers depend on several fundamental actions for attracting more traffic to their web pages. SEO experts suggest that you could boost traffic to your website in a number of ways. You could increase the post frequency, promote your articles through social media sites and add more interesting and informative pages to your website and in the process gain excellent inbound links. Top quality inbound links would certainly make you look fabulous in the algorithm. Remember an article is considered to have more influence if it gets more shares and this is a significant factor in enhancing the ranking on the search page.
Here are some effective white hat techniques for boosting traffic to your site in 2017.
Adopt Mobile First Approach
From January 10, 2017, the web pages where content cannot be easily accessible from the search results of the mobile device, would not be getting a higher rank. Going index is certainly adopting the mobile first approach. So, if your website does not have a really mobile-friendly page, be sure to be adversely affected in the SERPs.
If you are not sure whether your site is meeting the mobile-friendly criteria, you could consider logging into the Search Console account for viewing your Mobile Usability Report. You must be aware that Google would be reporting all mobile issues right there for you to take suitable action. In this context, you should keep track of AMP or the Accelerated Mobile Pages.
Give Top Priority to UX or User Experience
Google has been emphasizing the need for good user experience. The webmasters have always been advised to provide an excellent UX. With the algorithms becoming smarter by the day, the websites that offer good UX are meant to be benefitted immensely while those that do not provide a good UX, are bound to lag behind in terms of SERP ranking. Get in touch with a reliable social media agency in Mumbai for all types of social media and SEO solutions.
Do Keyword Research
Keyword research would still be an important SEO factor in the year 2017. As Google is offering less KW data, Ahrefs and Moz, the two impressive SEO tool providers have generated and enhanced KW tools expecting to suitably fill the void. Thanks to RankBrain Google is able to understand various language nuances such as answers, synonyms, and stemming. Thanks to this information, today the users could be developing content which is infused with a whole lot of relevant phrases.
Come Up with a Superior Content Marketing Strategy
Content is undoubtedly among the best two ranking factors in Google search engine. It is mandatory to come up with an appropriate and effective content. If you are committed to delivering the best content, nothing could stop you from gaining a higher SERP ranking. Your responsibilities include creating an innovative, useful and inspiring content, identifying the perfect audience and thereafter, reaching that particular audience effectively. It doesn’t seem to be a tough proposition. It is all about being empathetic towards your customers and prospects.
In 2017, link building would still have its significance and importance. Getting the right link is actually, the key. You must consider obtaining relevant links to your site and also get links which would need human editorial review. Moreover, in 2017, you must consider using schema for achieving a sure competitive edge. In conclusion, it could be said that it is not compulsory for you to manage numerous signals for boosting organic traffic. You need to concentrate on the areas discussed above.