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Email marketing campaigns: Best Time To Send Newsletter

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Best Time To Send Newsletter

When you ask about the importance of time, you probably might know it before asking! Time is everything no matter what you do; it certainly values if you invest your time doing good things at the right time especially when it comes to getting subscribers into consideration and opening your emails when you send them.

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So according to you what is the best time to send newsletter email to your subscribers?

Here are some of the advice and tips of email marketing trends list below that you might take help before sending the newsletter email to your users.

Newsletter

Before sending your email – does it have value?

After you’ve worked hard to build your subscription list, by offering them a valuable download as per the following suggestions on collectiveray, now you need to live up to you promise of sending emails which your subscribers need. Make sure that even if there is a pitch in your email, you are giving your user value. Whether it’s the form of information, problem-solving, discounts or bundles, if you want to keep your customer engaged, you need to make sure you are giving them value.

Otherwise, you’ll only get a bunch of unsubscribes.

Advice In General

The general timings according to infographic to send emails are widely accepted and approached by the email marketing people across the world. These are the great alternative when you are as a beginner in the online marketing world. You need to be sure to read every point and understand why they won’t work always.

Sending The Newsletters During The Day Vs. Night

It is an obvious thought that it is better to send the email campaign during the daytime because most of the people around 95% approximately are online during the daytime as compared to sending an email during the night time when almost everyone would be not interested in opening emails specifically. You should know when people are awake and online and this is the best time to send newsletters through emails.

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Stay Away From The Mad Mondays

It is a General thought and the conscience will stop you from sending email newsletters on Monday morning because everybody hates Mondays and people open the emails with a hesitant mindset. You might ask why? People have had just stepped out of the weekend, and you would not like to irritate them with your emails while they are marching towards their offices late in the Monday morning. It is already a big day for them to head out of the blankets and reach the office and the first thing they would do is delete all the unnecessary emails, of course!

Are You Sure Sending Emails On Weekends?

People most probably do not access their email chat rooms on weekends because it is the only time they get to spend with their families and friends and make the most of it and how can you even imagine sending email newsletters on weekends? The reports say historically we can have the lowest open rates after Monday’s. So, as a marketer, you need to stay away from the weekend as they can be a plague for you.

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Tuesday, Wednesday, And Thursday- Best Days For Sending Email Newsletters

These three days have traditionally been considered as the favorable days when it comes to sending email campaign and newsletters as the online email marketer stay away from Mondays and Fridays because of the weekend issues. The reports confirm that Tuesday and Thursday are the most popular and accepted days when it comes to sending email newsletters.

Newsletter

What Is The Concept Of Mid Week And Mid-Day?

The tried and refused traditional approach for sending email campaign and newsletters in the midweek and the middle of the day is considered to be pretty well. The studies have suggested that sending emails between 1-3pm and between 9-11 am can be the best time to send email newsletter and campaigns to the subscribers.

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What Is The Best Time To Send Emails?

Most probably, during the Thursday morning8-9 A.M, you can send email newsletters and gain positive email opens.  

What Is The Worst Time To Send Emails?

Most probably, the hectic Mondays and Wednesdays at 8:10 A.M are the worst times to send email newsletters. Most of the reports would claim that Wednesday is a perfect for sending emails but according to the latest report, you will get the possibility of only 5% of open rape when you send emails on Wednesdays and Mondays whereas Tuesday morning can be effective when it comes to open ratios.

The open rates depend on the device your subscriber is accessing the email chat rooms. Traditionally, the best time to send an email was considered to be on the above listed days and timing, but recently it is reported that the open rate of your email newsletters depends completely on the device your subscriber is accessing the internet. As compared to the desktop users, the mobile users are pretty much active even in the late hours.

3 Responses

  1. Spot on with this write-up, I honestly feel this website needs far more attention. I’ll probably be returning to see more, thanks for the information!|

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