The Internet has taken the world by storm, and now we rely heavily on it in various aspects of life. From business and commerce to entertainment and more, we are never far from the information, images, and videos we want or need. Not only has this made life more convenient, but it’s also made it possible for entrepreneurs to offer their products or services. Whether you are new to website creation or have had one for years, there are five SEO missteps to avoid that can help increase traffic and promote success.
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1. Keyword Stuffing
Even those with minimal SEO knowledge understand that there are various keywords that search engines look for in your niche. However, when you overuse these words, you can actually put your site in danger of capturing negative attention from search engines as well as appearing unattractive to viewers. A good rule of thumb is to shoot for a keyword density of around two to five percent. You can also add variation through the use of long-tail keywords to mix things up.
2. Plagiarism is Bad
Even if it’s been awhile since you’ve been in a classroom, you likely remember that plagiarism is bad. This holds true when it comes to online copy. When it comes to website content, stealing content from a competitor’s site is actually against the law. Furthermore, it can do you more harm than good when it comes to the search engines as they will push your site down in the rankings when this practice is detected.
3. Link Credibility
When it comes to links, you should never confuse quantity with quality. All too often website creators get caught up worrying about getting multiple links from directories. A better way to ensure the success of your site is to focus on the slower progression of gaining quality links from a credible source within your industry. Good things come to those with patience, and you’ll find that the extra time it takes to do this is time well spent.
4. Not Watching Your Numbers
One of the biggest mistakes people make when it comes to SEO is failing to consider their analytics. Even if you put 40 hours per week into developing a strategic plan, it’s all done in vain if you don’t take a step back and see if it works. There are free tools you can and should take advantage of including Google Analytics and Google Webmaster Tools. Among the things you’ll want to make a habit of doing include:
- Analyzing phrases that are converting
- Establishing conversion goals
- Setting up weekly reports
5. Failing to Research Keywords
It’s easy to guess what people may type into the search engine to find your products or services. However, in order to find the ones that will actually convert into visits to your site, you have to invest time into keyword research. Also, try to focus on being specific as broad keywords may not convert into the type of traffic you seek.
A World of Possibilities
When it comes to your website, there is literally a world of possibilities. Anybody with a good idea can now reach their fullest potential with a well developed website. However, it takes careful strategy to succeed. With an increase in those creating websites, the competition within your niche or industry is likely to be high. By avoiding these five common missteps, you can be on your way to the kind of success many only dream of achieving.
Jessica Kane is a professional blogger who has worked in eCommerce for the last five years. She currently writes for Rakuten Super Logistics and recommends them for all your online order fulfillment needs to further your success.