For businesses small and large, summer presents a wonderful opportunity for sales and trade. Consumers are happy and outgoing and tend to spend more freely in the summer months, which means that if you’re sharp and you’ve prepared for an inflow of business, you’ll be able to capture a little more of the market share under the noses of your competitors. This article outlines how you’ll be able to achieve this, providing tips to help you boost your sales, and peak your profits, in the summer months.
All marketing campaigns, of course, aim to boost your sales, but a summer-centric campaign will tap into those warm fuzzy feelings that we have around the summer months – while also showing that your marketing campaign isn’t generic: it’s up-to-date, cutting-edge and engaging.
So, how do you make your marketing campaign center on the summer, and push it to the extent that you drive more custom to your business? There are many summer-centric suggestions here from top marketing professionals including:
- Investing in billboard advertising; more people spend more time outside in summer.
- Making sure the images and colors, you use are bright, summery and hopeful.
- Using the language of excitement, joy, and energy in your material.
- Making reference to festivals, barbecues, and other summer activities in your campaign.
Get on the Streets
As mentioned above, one of the simplest facts about summertime is that more people are spending more time outside. They’re also going to be in less of a rush than in winter time. What this means is that in-person physical promotion can often be very effective in the summer. Stopping people on the street with leaflets, for instance, can boost your sales enormously.
If you decide to enact this strategy, it’s important that you offer some kind of reward for the custom this generates – such as a ‘summer 15% off’ voucher code. That way, you’ll inspire a suggestion of urgency that’ll get people visiting your website or your physical store with haste – which means you’ll quickly see the results of your labor.
Revamp of Your Store
If you’re a business through which plenty of physical, real-world business still runs (as opposed to digital, online business), then you should also focus some energy this summer on revamping the inside and outside of your store. It’s summer, so renovations are less arduous, and materials are far less likely to get wet. Days are longer too, which means you’ll have more light to work on your revamp.
Start with your storefront. Channel Letter Signs add a dash of character to any store by detailing your company name with verve and energy. Rearrange your shop window items to express positive summer-related feelings. And, finally, work on the inside of your store – the layout, the interior design, and even the lighting –to create an airy, cool and exciting store for people to browse as the summer months roll towards us.
With the tips outlined above, you’ll stand a good chance of boosting your business this summer without paying out a shedload in promotional fees. Enact your strategy today to see big payoffs come the summer months.