So you’ve started your own subscription box company; now what? Getting the word out might have seemed simple in the beginning, but you’re probably finding marketing to be a bit more of a challenge than you originally thought. Don’t despair! We’ve put together this great list of tips and tricks to help you get back on track and spread the word about your box. Pretty soon, you’ll have customers flocking to your brand to try out what your box has to offer!
- Affiliate Programs
Whether you’re selling an earring subscription box or a themed box, one of the best ways to get the word around to potential buyers is to participate in an affiliate program. This essentially means that you’ll be paying blogs, websites, or other platforms to advertise your box on their pages; thus increasing the reach of your ads and the support for your brand.
With affiliate programs, you’ll get access to a whole new audience, and generate some new buzz about your box. People will wonder about your brand and will be redirected to your site or page from there. This is a simple and cost-effective way to generate more website traffic and raise awareness about what your company offers.
There are websites like Shareasale which are actually set up as a platform to help businesses create an affiliate program. Sign up today and participate in a process that’s easier than ever, and can provide some amazing results.
- Social Media Influencers
Let’s not forget the incredible influence that YouTubers, Instagram stars, and more have over their audience. One good review from a popular YouTuber could send your brand skyrocketing, bringing hundreds, if not thousands of new customers to your doorstep with just a simple review.
With over one billion active users on Instagram each month, and 1.9 billion active monthly users on YouTube, the ability to reach large amounts of people relatively quickly is easier than ever. This is essentially a marketing gold mine, and you should definitely consider contacting an influencer to advertise your brand!
If you’re struggling to get your brand off the ground and need a quick boost in attention on your products, this is probably the best way to go. You’ll have to spend some money to do so, but it’s a worthwhile investment if you find the right influencer.
- Build a Community
Social media is also a good platform to start building a community of customers and people who are invested in your brand. Whether you start a Facebook group or page or launch your first business Instagram account, you’ll be in the cardinal stages of creating a base for your customers to gather on.
Never underestimate the power of people with a common cause. These customers and fans will advocate for your business, share your posts, and more. As long as you provide great products and treat customers with respect, you should have no trouble building a fanbase rather quickly.
- Encourage Sharing
While fans and customers will usually do this on their own, it doesn’t help to add a little encouragement to your social media fans to share your posts and products. Simply adding a “hit like or share if you enjoyed our product” tag to your posts can remind customers to tell their friends and family about the box; thus increasing your reach and potential customer base!
Modern social media sites have made sharing easier than ever, and with the click of a button, one customer can potentially reach hundreds of people. If just five customers share a post, and they each have an average of one hundred friends on their pages, you’ve reached five hundred extra people without doing anything!
- Use CrateJoy
Cratejoy is a platform that was built to encourage subscription boxes to thrive. With millions of active users, the site is essentially a listing site for all manner of brands. For just $138 per month, Cratejoy will provide your business with everything it needs to thrive. You’ll get access to the company’s user base, tools to help grow your business, and more.
- Build That Email List!
Building an email list is a vital component to the success of your subscription service. You’ll be able to keep customers updated with changes to the brand, sales and promotions, and their favorite items; and that is simply priceless. This is your way of staying in contact with customers long after they’ve purchased an item from you, so think of it as almost your lifeline to the customer base.
You can collect emails during checkout by adding a “Join our email list” button on your site or cart.
The Bottom Line
A subscription box service is no different than any other business in that it needs a lot of focus on marketing efforts to be successful. A good connection with your customers can’t be overstated; it is the all-important piece of your business’s success. Good luck and happy crating!