The convenience and global reach of the Internet have given people all over the world the ability to make money online from the comfort of their own homes. Nowadays, it’s perfectly possible to earn a living by blogging, Instagramming and even making YouTube videos using nothing more than a basic camera and a few editing hacks.
If you want to be like the influencers you watch on YouTube, but you don’t know where to begin, then this post is for you. First up, you must know that, just like any moneymaking venture, earning a living from YouTube is not easy and you won’t make millions overnight. If you’re prepared to put in the hours and learn to utilize the platform, however, there’s no reason why you can’t be the next big YouTuber. Here’s how to make money as a YouTube beginner.
Build Your Personal Brand
If you become successful on YouTube, you essentially become your business – therefore you need to promote yourself. As with any other business, the first step is to identify your niche. There may be plenty of YouTubers that you consider “lifestyle vloggers,” but the reality is that they probably have at least one major niche that they work around.
Zoella, undoubtedly one of the biggest personalities on YouTube, started making videos about beauty products but she now vlogs about many other topics such as clothing, lifestyle, and recipes. However, she has spent years growing her following and getting to know her audience. It’s best to keep it simple when you’re just starting out, so your viewers know what to expect from your videos.
Learn the Platform
There’s no other way to become a YouTuber than to start filming and uploading videos, but to do this you need to learn the platform. Luckily, YouTube is incredibly user-friendly, and you can learn most of what you need to know by just exploring the site. Make sure you give your videos snappy titles that include keywords relating to your niche, such as “cleaning hacks” or “movie review.”
Once you’ve done that, you will also need to upload a thumbnail image, which you can create using one of the many free online tools available. You should also include tags so your videos appear when people search for your keywords. So if your video is about your laundry routine, you could tag the words “laundry” “cleaning” and “routine.” You may also wish to include links to your blog and social media accounts in the description box beneath your video.
Promote Your Videos
Promoting your videos will keep viewers interested in your content and help you accumulate a larger following. You can promote your videos through email marketing, on your blog, Facebook or Instagram. YouTube automatically emails your subscribers each time you upload a new video, but you can go one step further than this and link to an opt-in button on your site so your viewers can hear from you directly.
It’s difficult to make much money from YouTube alone, though it can be done. The ballpark rate for someone with 500K followers to create a single sponsored post is around $1,200, but building a following of this size takes a lot of time and hard work. Luckily, there are other ways you can earn money in the meantime, such as linking your YouTube account to AdSense, creating and selling your own products and monetizing your blog.
Create Shareable Content and Start Earning
To start earning money from YouTube using ads and sponsored videos, you need to grow your following. The only way you will do this is by creating engaging and shareable content so your viewers will want to subscribe. Invest in a good YouTube camera, some basic editing software and make sure you shoot in natural light with no background noise – it really is as simple as that. Spend some time researching successful YouTubers with more than 100,000 followers to see what kind of content they post, but remember to be original and authentic when you create your channel.
Like any worthwhile pursuit, building a YouTube channel from scratch takes practice, and there will be plenty of learning curves along the way. To be successful, you will need to find your USP, make a clear brand for yourself and keep persevering. Reach out to people who you aspire to and learn from them.