As a website owner, you are always looking for better ways and strategies to improve your search engine rankings. How much exposure your site is getting can make a huge difference in its survival and success rates, and having one solid strategy isn’t enough because things are dynamic in the digital world; they change rapidly and unexpectedly. So, read on to get a better understanding of how you can benefit from using the expired domain SEO strategy to boost your rank.
How Do You expired domains?
There are thousands of expired domains that are either deserted by the owners or sold for various reasons, allowing you to bring them back to life and give them a new purpose.
Most of these websites are left behind because of budgeting cuts, owners choosing not to develop them, or the lack of resources that could assist them in developing these sites.
There is an actual auction that has an abundance of domains that you can acquire and use for your plans. It can prove extremely useful, and some of them aren’t as expensive as you might think.
How Does the Process Work?
The procedure can get a little confusing for some people, but it’s quite simple if you understand the fundamental aspects of domains and their links. You have to detect spam and purchase domains that have decent and generic keywords that could be considered useful for your business.
Having decent software to help you in this process can be extremely useful. You can click here to learn more about the importance of spam detection and impeccable backlinks, as having something that can automate the process for you can be very productive and beneficial for your SEO gains.
It’s crucial to discover decent domains that won’t end up becoming harmful to your business website; they should contain powerful backlinks and authority links that can benefit your platform.
Do Your Research
When it comes to expired domains, you’ll need to do a considerable amount of homework so you can get the perfect ones that won’t be a bad investment on your part. You should perform monthly searches and CPC checks for the domains you have your eyes on. Also, you need to guarantee that these domains were never banned by Google at any time, so you need to check the expired domain’s data and analytical history.
It’s important that you identify the active backlink profile early on using Google’s assistance; it makes finding the position of the expiring domain a lot easier, and it can mean a lot to you in the long run.
You have to give this strategy a lot of planning and drafting out the courses of action when you have those domains before purchasing them; you shouldn’t get too excited and buy them without having a solid plan to carry out this strategy.
You need to keep an eye out on the ones that are almost ending in the auctions, developing these domains again can actually be very fruitful for you and your business; that’s why you need to think clearly and have a strong, effective plan of redirecting those expired domains before bidding on any of them.
You don’t want to just buy some that would be a bad investment or could hinder your ranking in the long run.
Build a Perfect Private Network
This is commonly known as building a PBN or Private Blog Network. If you use these domains to build an armada of high-quality sites or blogs with effective authority links, then you can use them to improve the rank of your main website.
There have been case studies, like the “How to 14x Search Traffic in 8x Months” conducted by, the Matthew Woodward platform, which prove that this method is highly beneficial. You just have to find the right domains that match your niche—having them spam-free and with a clean link and keyword profile can help with this immensely, too.
Utilize the 301 Redirects
This is very effective, but highly dangerous if done incorrectly; it’s very important that you use this method once or twice and not as a regular rank-boosting habit. But you can use those newly-acquired domains and 301 redirect them to your main business website.
This can give you that push you need by quickly passing a considerable portion of backlink and authority link strength to you. If those domains have existing traffic, then it will be a very strong boost. But again, it’s highly recommended that you do this only once or twice because you don’t want it to ruin your ranking and exposure.
Flip Them for Profits
This is a very common thing to do when you want extra passive income coming your way for your business. These domains could be developed and polished to bring in from 2 to 4 dollars daily from AdSense, making you earn a lot of money if you purchased 20 or 30 expired domains after your extensive research in finding the correct ones that can prove useful. So, not only can it benefit your SEO plans, but it can also be lucrative when it’s done right.
Things to Consider
Before you purchase your expired domains, you need to understand that this strategy requires extensive planning, and you can’t do this alone; you should consider investing in software or specialists that can assist you in achieving your goals.
It is well worth it to purchase these from the auctions and use them to your advantage, but you have to keep updating and checking analytics to keep yourself in the loop and constantly on top. So, you must seek all the help you can get.
There comes a time when drastic changes will be needed to keep your website relevant and visible within the top rankings; it’s in your best interest to continue using different strategies to compete with others in the race for better search engine positions.
You need to be thinking about the ideal ways to boost traffic and get a healthy exposure coming your way, and making use of expired domains is a prime example of getting the advancements you need on the search lists.