SoundCloud is a social media platform that facilitates the recording, uploading, promoting, and sharing of audio recordings. It was initially used by underground musicians before a number of recording artists, and major studios started using it.
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SoundCloud is just one of the social media services used by individuals and businesses in the music industry as a marketing strategy. But did you know that you can also use SoundCloud in advertising your business?
Benefits of SoundCloud
There are some benefits if you use SoundCloud to advertise your business, such as:
Audio podcasts are accessible and easy to use, which facilitates educating your customers about your business. It also allows your customers to listen to the recording while doing something else. They can simply download the recording and listen to it anywhere at any time.
- Full Control
Using social media services like SoundCloud allow you to record your own advertisement without having to pay someone else to record it for you. You also do not need to pay for airtime on a radio station since your customers can simply download the recording.
You can sign up for a free account on SoundCloud and get three hours of free recording time. The three-hour free recording time is equivalent to 36 five-minute podcasts, which is more than enough for you to use in your advertising campaign.
- Get feedback from customers
Similar to other social media services, SoundCloud allows people to make comments on your audio recording. These time-stamped messages will allow you to get feedback from regular or potential customers about the products or services you are offering to the market.
Using SoundCloud to Advertise Your Business
- Radio Show
You can use SoundCloud to create your own radio show providing useful information to your current and potential customers. However, it is important for you to consider the audio content your potential customers need. When you already have an idea of what they want, you can create a radio show based on their needs. Creating an audio recording will require the following:
- A suitable microphone
- Free recording software
It is also important for you to make sure you create regular audio recordings. Regularly uploading recordings will allow you to build a good listener base on who can become your customers in the future. You should create a schedule on when you upload these recordings to give your listeners something to look forward.
- Hosting Audio Banners
While a good number of business owners host image-based advertisements for deals or promotions on the banner spaces on their websites, you can try a different approach. You can add multimedia elements in these spaces. Social media services, like SoundCloud, facilitate this. They allow you to make your site more interesting by using SoundCloud embeds.
You can record audio advertisements that highlight special promotions or deals your business is offering. In addition, you can also use the built-in analytics service of SoundCloud to monitor the number of “listens” you generate from these audio advertisements.
- Audio Tour of the Business
Aside from highlighting special promotions or deals in your audio recordings, you can also give current as well as potential customers an idea about your business. These recordings will allow you to provide information that may not be easy to convey in a conventional manner. For instance, you can create an audio recording explaining how your business works.
Since most smartphones already have high-quality recording devices, it is already easy for you to upload audio recordings to SoundCloud using your smartphone. Therefore, you can now easily give audio tours of your business to your customers.
Social media services like SoundCloud are now playing a major role in marketing businesses. They have facilitated the transfer of information from businesses to the consumers. You can make use of this software to advertise your business and eventually increase your sales in the long run.
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