Marketing automation has surely been around for more than three decades now. And the wonders that it has done for online businesses is only admirable. While it may have caught up pace only during the late years of 2000’s, today it has not only become a vital, but also an independent part of marketing. And, in this journey, it has become way beyond than just email marketing.
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To begin with, where only the bigwigs like made the best of it, today, marketing automation is all over the place, making not only the online businesses more profitable each day. At present, what works for most businesses is an all-in-one automation solution. And, fortunate as it is, these solutions are available and for prices that are affordable and totally worth as in investment. Sans doute, these can really help entrepreneurs make strategies for success of startups.
So, it is helping the B2B ventures in two ways – making more profits by reducing the expenses on marketing; increasing the business as a result of automation.
What Makes Marketing Automation Special?
Since email marketing was only a stage of infancy, there is an array of features that now make this entire process even more cost-effective; more result-oriented; and easier still.
One remarkable name in marketing automation is Get Response. Its steady performance in aiding online marketing for startups as well as established enterprises has made it one of the premier services in the last decade and a half. No wonder it has proved to be a kind of a tool for growth hacking for startups and businesses.
This is why, in the last 15 years, the company has come to serve a clientele of 350,000 plus around 182 countries. Offering a complete set of simply powerful online marketing solutions for enterprises ranging from startups, to small, to medium, and large, GetResponse is actually fetching quite some response. Their campaigns by far look effective and result-oriented, and instrumental in fetching high yielding return in investment.
The Newer Trends
The newer trends in automation, as I see them, are user-friendliness and simplicity. Granted that most giants in this trade are doing an incredible job, but what I feel is that what people without any high-flouted knowledge of marketing; people who need to market while grasping the basics of marketing, need a platform that is easy to follow, and simple to understand.
GetResponse, to this very purpose has come up with three new features that make online marketing automation a breezy affair. Apart from features whereby you can manage advanced email automation, publish webinars, and edit images, etc, there is much more you can do with these GetResponse. Entrepreneurship is like a game of chess, and the moves you make should not only be informed but also be able to fetch you results, whether immediate or long-term. This is why I found these features interesting, and I think you should take a look too.
Here they are:
Web Traffic Tracking
This is a good way to ultimately head to conversion rate optimization as it will help you:
- Know about the customer interest based on their online visits so as to figure out which pages enjoy maximum traffic
- To mark tags and scoring points post visit, and send targeted mails according to the traffic behavior
- To track every time the customer lands at a Thank You page, and to send Thank You emails when they finish shopping. Remember, it is an important way to enhance customer experience.
- Also to figure out the extent of abandoned carts, and devise strategies for completing orders.
- This could be pretty vital in the way of getting good customer reviews.
An amazing feature where you don’t need to spend hours and dollars on designing landing pages – GetResponse Landing Pages. You need to follow just 3 simple steps – choose a template that goes the best with your website and image; customize your page like you want; and simply publish.
The best part? There are more than a 100 templates, along with corresponding Thank You pages to pick from; you can edit practically every element of your page using the impressively simple drag’n’drop WYSIWYG editor; you can publish on your Facebook fan page; you can either use your own domain, or get free hosting on the sub domains that GetResponse offers.
Here is what you get over and above these advantages:
Direct integration with the best remarketing and analytics services like Google Analytics, Facebook Pixel. Kissmetrics, and many more
Responsive pages that work across all devices
You don’t need to work with HTML coding.
You can make the best of the A/B tests that are so important for the betterment of your landing pages.
You will be happy to try out a beta version that lasts 30 days.
For online business owners abandoned carts are not a new thing. As many as two-thirds of the online customers do not complete their shopping, thus resulting in abandoned carts. But as I see it, the good thing about these sorts of customers is that they can be brought back. This can be one of the subtle but best growth hacking strategies for startups as well large businesses.
The Abandoned Cart feature from GetResponse lets can work very well for your business with for its immense potential of bringing back those same potential buyers, and make the sales possible.
How do they do this? By engaging these half-won, half-lost customers through specifically targeted email campaigns. This feature will help you:
Set a time to ascertain that the cart has been abandoned. There is a timer that starts ticking right when the very first item is added to the cart, and considers a cart abandoned after the time that you have set.
Categorize inactive shoppers and move them to another target campaign if need be
Manage scores for the ones who stay inactive for too long
Right now, for businesses that are just exploring online marketing, it is important to find a platform that is simple to use, and yet as effective as the ones that are complex. In this scenario, GetResponse seems like something that can actually get you some overwhelming response.