As businesses strive to reach customers on a global level, the marketplace has become more competitive. Analysts believe that the internet has been a catalyst for the competitive marketplace. The internet has allowed businesses to uncover and measure social insights. When businesses use the right social media analytics tools, they can achieve anything. However, finding the right tools are a challenge for many businesses.
Luckily, there are analytics tools for every level of business. NetBase has found several free social media analytics tools that can help businesses.
Social Media Analytics Defined
NetBase defines social media analytics as collecting data from different social channels to help businesses make important decisions. NetBase believes that Social media analytics help businesses grow traffic and enhance their brand. They help businesses identify key performance indicators.
Social media analytics also help businesses properly assess the state of their business so that they can make adjustments.
Social Media Analytics Tools
Once you open your business account, you can edit a personal account to analyze what users enjoy about your profile and what people are saving from your site. Pinterest’s audience metrics help you see exactly what appeals to your followers.
Videos are one of the most engaging types of social content currently available. However, YouTube gives businesses the opportunity to see their strengths and weaknesses through its creator studio. The creator studio gives businesses access to different revenue reports, demographics, and audience retention stats.
Facebook Insights allows businesses to look at their organic versus paid reach and engagement. Facebook Insights also has a Pages to Watch feature, which lets businesses see which posts are benefiting your competitors.
If your business relies on Twitter, you can use Followerwonk to gain some insight into your social authority ranking. You can look up your followers and see when they are active.
Likeable Hub focuses on businesses that use Twitter, Facebook, and LinkedIn. You can use Likeable Hub to share content, generate leads, and referrals, while also receiving information about your brand.
Businesses primarily use Buffer to schedule posts. Your business can schedule posts on Twitter, LinkedIn, Facebook, and Instagram. You can use Buffer to see which of your posts were popular over the last month.
Twitter’s analytics will help you make decisions, as you can see which tweets are doing well and which ones are lagging behind. The audience tab will provide a breakdown of your audience by gender. You can see which events people are talking about. You can also look at popular recurring hashtags.
Boardreader lets businesses look at reviews and forum posts. You can look at consumer posts over the last year. The graphs will let you compare your business’s conversation volume against your competition.
Google Alerts lets you see whenever your competitors are trending online. You will also be alerted when your business is making headlines.
HowSociable allows you to analyze the level of activity your brand generates every week. You can see your brand’s activity levels across multiple networks. HowSociable allows you to clearly see which social media channels your brand is making an impact on.
SumAll lets you connect multiple social media accounts. You can send a special thanks to people who are sharing your content. You can also engage with your audience. You will receive weekly updates so that you can compare your views with some of your competitors.
Hootsuite tracks multiple social media accounts and gives you the opportunity to message your clients. Hootsuite provides a good foundation to help you as you seek to grow your brand.