Billions of active social media users engage with millions of brands daily. Platforms such as Facebook, Instagram, and Twitter, therefore, provide the perfect Social Media forum to generate a buzz ahead of a product launch, while driving a considerable amount of traffic to your website. To ensure your launch is a success, read our informative advice on how to create a hype on social media.
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- Better Social Media and Facebook Marketing in 3 Steps
- How to Improve the Impact of Your Social Media Marketing
- 8 Reasons To Use Social Media For Your Business
Product Buzz on Social Media :
Launch a Teaser Campaign
Are you planning a product launch? There is no greater way to generate a buzz than with a teaser campaign across social media. Create a strategy that offers a glimpse into your products, such as snapshots or clues, which will help your brand build excitement before a launch.
So, once the day comes to launch a new product, people will be more likely to engage with or buy the item from your website, and they may even share the post with their Facebook, Twitter or Instagram followers.
Use a Unique Hashtag
Hashtags are a simple, effective way to categorize a product online. Users can easily click on or type in a hashtag to find all your social media posts about the product, so all the information will be available in one place.
Also, encourage users to use the hashtag when talking about your product to create interest in your brand. It is a great way to spread the good word about your company and product. Remember, the hashtags must be simple, unique and easy to remember.
Boost Engagement with a Contest
We all love a free prize, right? Hosting a contest can be an effective technique to create a hype about your product launch. Encourage users to share the competition post to be in with a chance of winning the prize, and add all rules and deadlines within the post.
Combine the competition content with high-quality images to grab your audience’s attention, which could boost your reach and engagement level.
Build Your Email Subscriber List
Use social media to promote your email newsletter. Ask your followers to sign-up to your email marketing campaign, so you can share exclusive updates and insider content with your loyal subscribers.
Tell your audience you want to share the latest news directly to their inbox, and those who want to learn more about the product will happily sign-up. Your subscribers are the best people to cultivate a solid relationship, as they are more interested in your company and are therefore more likely to buy your product once it has launched.
Hire an Experienced Agency
An experienced digital marketing agency can help you create an authentic relationship with potential customers. They understand the right time to post on the best social media platforms, which will maximize your online exposure, boost your reach and increase your web traffic. Visit riversagency.com to start an effective social media campaign ahead of your product launch.
Do you have any tried and tested methods for developing an engaging social media strategy? We would love to read your advice. Leave a comment below.