We pulled out another social media marketing Memphis strategy designed for YouTube SEO beginners. We are very proud to present this beginners guide to YouTube SEO to rank both in Google search engines and in YouTube.
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Who doesn’t know that YouTube is the largest source of videos from entertainment to information? Since it started out in February 2005, it is getting bigger and popular having billions and even trillions of views everyday.
In fact, YouTube gets more searches than Bing, Yahoo and Ask.com every day combined. But what you may not know is how you can rank your videos highly on YouTube so you can take advantage of all this traffic.
We are a social media marketing firm in Memphis, the place where marketers turn for higher ranking and more traffic. And in this article, you’re in for a treat because were going to show you the exact step by step game plan for ranking videos in YouTube. Plus quick important YouTube tips.
So, let’s jump right in.
Social Media Marketing Memphis: Beginner’s Guide to YouTube SEO – 9 Step by Step Actionables
1. Video Keywords
In an SEO contents for websites blog post, we often heard SEO keywords to rank on Google page. Video keywords is also really important to youtube SEO. When you optimized your video around a video keyword, which is the keywords that Google says, this make sense for us to show video results in Google. Not only you get traffic from within YouTube, but you get extra traffic from Google as well.
So, a search volume is important but you want to make sure that you’re also optimizing around video keywords. And video keywords tend to be things like how to keywords like: how to surf, how to make a french toast, reviews of products and services and tutorials. For example, let’s try to search for…
Once you’ve chosen your video keyword and you’re starting to script out your video, this is where you plan out what you’re going to say, what you’re going to cover, what you’re going to include, just make sure that you plan out a long video.
Piece of advice on YouTube video keywords:
YouTube put more emphasis on the beginning of the title. So, it is good to start your title with your target keywords.
2. Video Length
In general, longer videos rank better in YouTube and in Google. You can search in any competitive keywords according to your preference. Just to test this out, let’s use the example on step one, book recommendations.
You’ll notice that most on the top five results are videos that are five minutes longer and sometimes up to an hour if they tend to be more tutorial based keywords. So make sure that your video is at least five minutes when you make it.
Next you want to write a really long description, this is the mistake I see a lot of people make. They write like a 10 word description and remember, YouTube and Google, they can’t listen to your video, they can’t watch your video, they use your title and description to determine what your video is all about so the more information you give them, the better idea they have about your video is about and the higher they’ll rank it for a bunch of different keywords.
Tags are also somewhat important, not as important as they used to be. But, you want to include your entire keyword once in a tag and also some related keywords. And another pro tip is to include a popular channel name as one of your tags. So, if you search for some keywords in YouTube and in Google and you notice the same channel comes up, over and over again, take that channel name and put it as a tag in your video and that will help you show up for more related videos.
So, you know, there’s the related video in the side bar and also after you watch a video, that have a suggested video and they can pull this information from the description in your video and the tag and they try to find relevant results. So when your tag matches a popular channel, when people are watching a video on that channel, your video will show up as a suggested video in the side bar and also after the video.
But, make sure to tag YouTube content creator that is relevant to your content. This is a good advantage to attract other content creator to also feature your channel.
5. Channel Authority
So, next is channel authority. So we’ve just talked about all that stuff you can do within one video which is very important. But, YouTube also looks at your channel as a whole and how it performs and how authoritative it is. And an easy way to get more authority on your channel is to get more subscribers, right? That’s the number one measure of the authority of your channel. And the easy way to do that is to create an attractive header and just a channel page in general.
And this is the Smart Passive Income Channel with Pat Flynn. You can see how nice this is, right? If you landed on this channel, you wouldn’t really hesitate to subscribe would you? You’d say, “Wow! This is a lived in channel, looks like a lot is going on, looks very professional. I’m going to subscribe to the channel.” So the more attractive your channel is, which is basically based on the header art mostly, the more subscribers you’ll get.
6. Call to Action
You also want to put a call to action in videos. I noticed this makes a massive difference. At the end of your video just say, “Subscribe to my channel“.You don’t have to really push them or say it a bunch of times, once is enough to significantly increase the number of people that subscribe to your channel after watching your video which will also help that video rank. You can also add a subscribe annotation. I’ve tested this recently and this helps, so instead of just having, you know, you just say subscribe to my channel, actually having a little graphic with the annotations so people can subscribe.
How to Create Annotation?
- Go to your YouTube account and click on video manager.
- Next to the video you wish to add annotation, click on the drop down arrow on the right of the edit button.
- Select Annotation.
- Click the Add Annotation button on the right.
- Click Apply Changes when you’re done.
You can choose annotation types, colors, fronts, size and positions.
7. Subscribe and Share
The next thing is to subscribe. Which is really important user experience signal because when someone watches a video and they say, “Wow! That was so good, I want to subscribe to this person’s channel.” That tells YouTube, this was a great video.
Also share has some influence on YouTube rankings which is basically how many people share your video on social media from within YouTube.
Also if people favorite or add your video to a watch later list, again sends a message that this is an interesting video to that person and if enough people do it, it tells YouTube that this is a quality video.
8. Embed YouTube Videos to your Blog
To even more engage with your audience, embed your YouTube videos on your blogs. Good way to avoid traffic away from your content. Thus, your audience won’t be attracted to other related videos. You may also add YouTube widgets on your blog. If you use WordPress there are variety of plugins and widgets for YouTube videos that is so easy to install.
9. Bookmarking Sites
YouTube video marketing isn’t just optimizing, you also need to work a little harder to achieve hundreds and even million views. Some may succeed in just a matter of days or weeks, that is really cool. However, for other people it may take months or years to gain youTube subscribers and likes. If you want to grow your YouTube subscribers and views, follow the…
3 Quick Important YouTube SEO Tips 2015
So the next thing to do is make sure that your video is really high quality so that you can tap into this user experience signals that YouTube pays very close attention to.
Monitor Youtube Analytics
To make sure your YouTube videos are high quality and are interacting well with the audience, check your YouTube analytics often. If you have noticed negative results on your strategies, challenge yourself to try another keywords or edit your descriptions. Try to compare which one’s works better.
Now, how to check YouTube analytics?
- Login to YouTube account, and head on to video manager.
- Here you’ll see your dashboard.
- And click to analytics.
This is self explanatory, it shows your YouTube…
Performance, this is how YouTube viewers spend time inside your video. You can check views, average duration and estimated minutes watched.
Engagement, this is where you can check how your audience interact with your YouTube channels. You can check the likes, dislikes, shares, video in playlist, subscribers and comments.
Comments are also really important, right? Because that sends a message to YouTube that people are engaged with that video. They watched it and not only did they watch it, but they actually took time to comment. So whenever someone leaves a comment on your video you want to reply to encourage more people to comment. Here, you may ask your viewers how and why they like or hate the video. Also, a great place to ask the commenters why they liked the video and is there anything else they would like to see.
And obviously the thumbs up and thumbs down is self explanatory too. You want more thumbs up and less thumbs down. An easy way to get more thumbs up on every video that you publish is to add annotation to your video that asks them to like it.
And you’ll be surprised, I found out this increases the likes of my videos by up to 10 times versus not having it. Because when most are watching your video, they’re not thinking, “Oh, I need to like this.” A lot of people, it doesn’t even enter their mind, and when you have a little annotation that maybe in the middle or towards the beginning of your video that just asks for a like for may be 20 seconds and the annotation goes away, you’ll notice that you’ll get a lot more likes than if you just published your video without that annotation.
And some bonus tips…
Social Media Engagement
Share your YouTube videos often on your social media sites two to three times a week. This will also help popularize your old YouTube videos.
Embrace other YouTube content creator
Share your thoughts on other YouTube videos relevant to your own content. This will give you a chance to be identified by other viewers. If you found a good video like, share or even subscribe them as well. The adage says, give without expecting any returns, is quite true. But in the digital world, the more you give and engaged with others the more you get in return.
Quality video camera and sounds.
Being careful with the echo, trembling and the volume keep audience focused on your YouTube video content. Lightings are also important to give attention for a warm tone.
YouTube is another powerful marketing strategies and great source of target traffic. So, it should be properly optimized to start ranking both in YouTube and Google search engines.
YouTube should not be ignored, as it is the second largest search engines on the web. If you have something more to add on the list, please let us know on the comment box below.
If you need assistance, we can help you with your digital marketing. Social media marketing Memphis are always happy to serve you even more.