Business cards are the cards carrying business information about a company or individual. They are shared during formal introduction as a convenience and as a memory aid.
But unfortunately, digital business has an edge over it. Now, We use our email & social media accounts in the events & meetings for further query.
However, it is not as effective as Business Cards. Which is pretty obvious because it’s not a symptom of being professional in the Business.
Are Business Cards Still Important?
Business cards still matter because our memory absorbs. How many times have you met someone, handing over your his/her business card?
Probably, not even a single person. Therefore, you don’t even remember the 10% of marketers you ever met in your entire life.
Reasons, Why You Need a Business Card For Your Business.
- Business cards show that you are a professional.
- Business cards visually create your brand.
- Business cards put a face to your business.
You want to engage with people as well as encourage them to find out more about your business so that you can convert them into your potential customers.
One of the best ways to do this is, with a well-designed & simple to understand Business Card.
Tips For Creating an Effective Business Card
To make a standout, remarkable & a memorable business card, you have to consider the basics for creating a business card like Size, Color & business Info.
Pick the Standard Size– The very first element you need to consider as an important aspect is ”Card’s Size.” Prefer the standard size 2″ by 3.5” You can pick a good-looking design with good information.
But, If you will keep it bigger than the standard size, then it is more likely to not fit in someone’s wallet or business card holder.Hence, you will end up losing a potential customer.
Here is a picture of my own Business card.
Pick The Right Color-Pick the right color for your business card. Don’t make the colors with high brightness so that they hurt the eyes of people, like this.
Don’t use too much color, and shy away from whimsical fonts. Clashing colors look tacky (sticky) and unprofessional on a business card. If in doubt, use an online color matching tool.
Or you can go with the CMYK color scheme, officially explained in Hongkiat
It’s a good idea to work in CMYK colour mode as opposed to RGB. CMYK stands for Cyan, Magenta, Yellow and Black (Black is known as the Key), and is used in colour printing. CMYK is a subtractive colour model, which works by masking colours on a light or white background, reducing the amount and colour of the light that is reflected by the paper.
Make It Readable– Keep the text size minimum to 8pt & make sure they are easily readable. You don’t want to hurt the eyes of your client for such smaller information, isn’t it?
Do not cram too much information on the card.It should only include the main information about your business (will get into this very soon). The font of the text should be simple but professional don’t go for a calligraphic font which is almost impossible to decipher.
General Things to Keep In Mind- Business Card Content
Put in the Main Info
1. Embed Your Company’s Logo– Logos are a critical aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market.
For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy & so thus it requires & essential to include your company’s logo on the Business Card.
2. Add Your Own Picture– You want people to remember you. You don’t want to turn yourself into a cold ice after the meeting.
Always remember, your business is because of you, not you because of your business.
Pictures speak louder than words. Thus, by including your picture you’re ensuring that people remember you for a long time & trust you more.
3. Job Title & Tagline– It is obvious, every business card need Job title & tagline.You’ve nothing special to do with ‘Business Name’ but, a lot to do with the tagline.
It should be clear & descriptive.It should define your business in a few words.You can see my Business Card. I’ve added a well-defined tagline.It tells everything about me & my business- A Digital Marketing Consultant.
4. Contact Information– No doubt, Contact info. has a great role to play.Without it how you’re supposed to get new customers/clients.
In case, if the customer has something to ask or share then he can directly contact you via your mobile number.
But, remember one thing include your business number only. Don’t add your personal mobile.
5. Social Media Profiles– If your business is on Facebook, Twitter, Pinterest, and Google+, it doesn’t take long before you twist up with a proliferation of social media profiles on your business card. Instead of giving people different ways to connect, you end up overwhelming them with a sea of social media icons and links.
Shawn said, Focus on the 1-2 primary social media channels your customers actually use and leave all of the other links for your website.
6. QR Codes– Business cards are a terrific place to display QR Codes, as they provide potential customers and business associates with access to your contact details. QR Codes can also link directly with a webpage that houses up-to-date information or with a file that can be downloaded directly into an address book, such as a vCard or meCard.
I’ve explained everything that could help you to build an effective business card.But, I would like to add few more things that have been outlined by Patricia Schaefer in his article ”Common Business Card Blunders.”
7. Keep It Simple– Last, But not the least.You might be tempted to use an odd elements for your business card. While this will absolutely be memorable, bear in mind the practicality of your chosen medium.
People often write extra details on business cards, such as where they acquire the card. This is much more difficult to do with metal, wood or even meat.
- Using an Oversized Card
- Print that is too Small
- Cards that don’t get Distributed :p
- Presentation of a Poor-Quality Card
- Having a Card that Blends in with All the Rest
- Not Providing a Unique Selling Proposition
Here, are a couple of examples of creative Business Card. All the pics belongs to their respective owners :)
-If you are pretty confident in the ranking of certain keywords, why not try these? Here are several examples.
– A great way to represent your business with professionalism.A great example of a modern business card.
– Folding Business card. A great way to put a lot of information in a single piece.The best thing about folding cards is, that they look so appealing.
-Creative cuts & custom shapes. Not your usual 3.5 x 2 inches business card, but definitely rocks.
– Simple both side printed business card.Front phase presenting your business information & back phase business information- Simply amazing!
– Business card that matches the personality of your business.
In case, you want to learn few more tips that can help you to skyrocket your business profit using business cards, then this infographic by thedailypositive.com would really be helpful for you & your business.
Conclusion– Despite its relatively small size, a business card can be critical to the development of your small business. As business cards are often handed to prospects and customers, they can be a highly personalized form of marketing. Their multiple design options also provide numerous opportunities to promote your business in a creative manner.
I will be waiting for your feedback & queries :)