Are you optimizing all of your marketing channels? SEO isn’t just for your website. Follow these essential tips to drastically improve your Facebook SEO.
The more your company shows up in the search engines, the better.
Facebook SEO can help you show up in search engines with more than just your website. When you can dominate the first page of Google and other search engines, you give your company more of an opportunity to get the exposure it needs.
Learning SEO for Facebook and other social media channels might seem challenges but our goal is to take the guesswork out. Continue reading this article to learn more about social media and SEO.
Facebook SEO – What You Have to Know
As you learn more today about SEO and how to get the best results, you’ll give your business the opportunity to get in front of more of the right people. If you don’t pay attention to SEO for your social media channels like Facebook with over 2 billion monthly active users, you’re missing out.
Creating Your Facebook Page
When you’re creating your Facebook page, make sure to include words you’re trying to rank for when you’re writing the copy. If you’re trying to rank for vet services, make sure you use the words vet services throughout the copy.
If your business has a location, you should create your Facebook page as a location page. Fill out as much information as you possibly can, since it will allow you to get the best results.
With location pages, you can implement ratings and reviews. While you can turn these off, it is best if you leave them on so people can see what other people are saying about you.
Make Sure All Information is Accurate
Over the years, your business information might change. Your hours of operation might be different or you might add services to your business.
Every 6 months or so, you should go and make sure all of your information is still accurate. If people come to visit your page and it isn’t accurate, they will leave quickly and may even rate you poorly which will hurt your SEO.
Don’t forget to secure your custom username. A custom username makes it easier for people to find and type your Facebook URL.
If you’re a business using a location page, you should make your custom URL your brand name and the city of your location for the best SEO results.
Make sure to capitalize words to make it easier to read when people come to your page. You have up to fifty characters to use for your username and a minimum requirement of five words.
Learn More About SEO & Marketing
Now that you know more about Facebook SEO, you can continue to increase your website sessions and work on improving your conversion rate. Why stop learning with this article? Our site has many other great articles that can help you with your SEO and marketing.
Navigate through our site, find your favorite section, drop a bookmark and come back soon for more great reads.