Since technology has turned the world into a connecting cell for people across the globe, sharing data has been more assessable than ever before. Digitalization has made things much easier, especially in terms of marketing. Also, the internet has been proved to be the most powerful tool to generate better ROI; investing in digital marketing is the best decision businesses taking.
According to eMarketer, “worldwide digital ad spend is predicted to reach over $375 billion by 2021.” With the above considerable growth in revenues, let’s have a look at challenges and trends for digital marketers in 2020.
1. Chatbots and messaging apps
As 2020 approaches, companies are shifting their approach towards better utilization and focus on Chatbots and private messaging apps. Both of them are considered to be effective software programs to interact with customers and visitors.
Chatbots and smartphone messaging apps, including WhatsApp, Viber, and WeChat, communicate naturally with people, therefore, gained enormous popularity in a short time. Also, they can be set to interact with people visiting a website, and a customer support representative can answer their queries in real-time.
According to Scott Linkman, Customer Support Representative at Premium Jackets, Chatbots are proven to close a profitable sales call by 30%. Additional benefits associated with them include; they save time, they deliver better customer satisfaction, and they can spread across good humor. Hence, instead of using emails, businesses are adopting their use as a useful digital marketing tool.
2. Hyper-targeted personalized advertising
Businesses will continue to use digital marketing hyper-targeted personalized ads to brand their products and services. However, they have to take care that those straight-up annoying ads must have to do a productive thing with consumers. This will prevent your potential prospects from ignoring the ad.
According to Forbes, 49% of people get disregarded by irrelevant bombing ads. They may end up hating your brand and do anything to stay away from them. Hence avoid overwhelming digital connection with customers and try to get the strategy in balance.
3. Next-Gen SEO
There is continues upgradations and modification in the search engine industry. The change in search algorithms has profoundly affected the user’s search results. However, every new algorithm comes with a different problem and benefit, depending upon how marketers are going to utilize it. Hence your goal has to be stick to help your consumers get specific results quickly, which answers their questions to tag your product. Thus, marketers will be going to see a better and dramatically improved quality of SEO results in 2020 and beyond.
4. Analyze customer behaviors
An ideal should actively bring new customers while keeping the existing ones happy. They should be looking to analyze data to check for their pain points, needs, socioeconomic statuses, demographics, and other contributing factors to bridge the gap with their products and services. Also, companies will have to look to work with influencers and to be focused on generating unique, fresh, and engaging content marketing dissertation to help them connect.
5. Enhance transparency
Coredna indicates that companies that produce easy to digest and transparent information are likely to retain more than 90% of their customers. However, taking care of the customer’s private data is critical. As per the GDPR’s published policy in 2018, it enforced to assure companies to handle client’s information transparently. That is why; marketers have to emphasis companies to be completely transparent in the future with what kind of data has been shared to promote brands.
1. Reinventing digital transformation
Digitalization can’t let marketers rely on conventional marketing tactics in 2020 and beyond. Hence, new practices have to be implemented to capture a massive portion of targeted audiences. Currently, marketing has been one of the most technology-dependent business processes.
Gartner’s CMO Spend Survey for 2018-2019 proves that there is 29% of the allocation of budget to the tech-marketing spending now from total marketing budgets because of digitalization. The point demonstrates that CMO’s are more prone to invest in digital tools more than ever from the past years and for the coming decade.
2. Enhance customer experience
Despite the year, we are talking about, one thing that remains constant in digital marketing is improving customer experience. Obviously, the customer is the center of everything a business does. Also, the consumer’s expectations have increased today.
According to Accenture, only 7% of the marketers are satisfied with their achievement of delivering a customer experience as per expectation. Therefore, a continuous shift in improvement can keep a business competitive in 2020. Also, the growing number of marketplaces is challenging. However, to operate globally, marketers need to be committed to putting efforts into a smart customer experience strategy with multiple languages.
3. Personalization to the next level
As per Chemko, the use of AI in the B2B segment for data collection and interpretation will result in a 40% increase in eCommerce sites to utilize algorithms to personalize product aspects for individual customers. However, without relevant data, it will be tough to implement personalized customer experiences. Thus, marketers are going to need more in-depth information to understand segmented prospects, especially in rising privacy concerns.
4. AI integration
Currently, the cyber world is in an AI integration battlefield, while; Amazon, Facebook, Google, Uber, Apple, and Microsoft are the giant players of the AI war. They are champions, and if you want to set an example like them, lead the way to integrate AI into your digital marketing strategy. With the right set of data and comprehensive targeting technology, you can get a better decision about your consumers.
5. Data privacy
After GDPR’s privacy and data regulation has taken as much as serious than ever before, marketers have to take responsibility for marketing data that they have collected from their audiences and defining the purpose of its usage. Hence there will be an additional effort to make a safer marketing tactic and including privacy hacks to assure strategies can be implemented to targeted audiences.
We strongly suggest you understand the importance of challenges before implementing a trend strategy to conquer stepwise success in marketing tactics to assure outcomes that you will be thrilled with 2020. Good luck!
Claudia Jeffrey is qualified in Digital Brand Management from the University of South Wales. She is a passionate traveler and loves to read and write. Currently, she is working as Product Manager at Crowd Writer.